Ciri Fenzel Email & Phone Number

Annapolis, Maryland, United States

Ciri Fenzel, Founder and CEO, started The Marketing Concierge® with a desire to help independent contractors and small businesses save time, money and stay ahead with marketing. The Marketing Concierge manages all of your marketing seamlessly, with white-glove service, so that you can focus on serving your clients and doing what you do best.

Washington D.C. And Greater Baltimore Area

Within this role I manage Coldwell Banker's key marketing objectives on a regional scale, guiding 450+ agents in six area offices. On a daily basis, traveling among offices, I supervise agent engagement and adoption of 18+ corporate marketing programs and coordinate with our corporate PR team regarding public interest stories. In my role, I analyze and aid agents, provide training, coordinate personal marketing strategy group sessions and personal meetings themed around enhanced production power. A few highlights of my time in this role include:- Awarded the 2020 Next Gen Rising Star Award. Only 25 of Realogy’s 11,800 employees recognized in 2020. - Selected among entire national Field Marketing peers to create a training distributed to over 50,000 Coldwell Banker affiliated real estate agents nation-wide. - Maintained a 44% capture rate (percent of listings using the company’s proprietary full-service property marketing program) among my offices in 2020; four percent higher than the 40% required threshold, and 8% higher than the average capture rate for the entire Mid-Atlantic Region. - Increased marketing coverage from 3 to 8 offices, due to a pandemic, furloughing of fellow field marketing specialist colleagues. - Quickly pivoted from daily in-person marketing support, to the use of MS Teams for education and training of 600+.agents and 7 Branch Vice Presidents. - Proactively created and systemized the Coldwell Banker Marketing New Affiliate Orientation process for the entire Mid-Atlantic region, upon the requirement to work virtually. Created turn-key, 4-week long, comprehensive program, complete with email communication and PowerPoint slides. The new process allowed for multiple agents to be onboarded together, virtually and saving time and money for the company.

Annapolis, Maryland

Operating my own marketing consultancy allowed me to generate a network of small business clients in need of traditional marketing, social media, and website management services. Just a few examples of projects I managed include:- Built and operated a full-service, traditional boutique publishing company that edits, printed, distributed, and marketed novels under the imprint, Breathe Press. Spearheaded communication with regional event leaders and retailers (Barnes & Nobles, Military PX locations, and independent book sellers) to organize annual author book tours. Managed all author related social media, website development, blog and e-commerce site.- Led the event planning for a variety of leadership and keynote speaker’s programs and assisted in developing comprehensive leadership experience curricula and offsite programs at Gettysburg National Military Park, Arlington National Cemetery, and Normandy, France

Annapolis, Md

Janus USA was a privately held and operated Veteran recruiting, that I built from scratch. I recognized and acted on an unusually high-volume opportunity for corporations to hire skilled transitioning military service members, due to the military drawdown at the time. Not only did Janus USA offer employers a way to find and recruit top military talent, we also spent time educating the companies we worked with on the benefits and strengths of soldiers in a corporate environment.- Grew from zero clients to five contracted national clients in the first year, to included Citibank, All Risks Ltd., Clopay, VHA, Remington, and NewDay USA.- Exceeded placement comps on an annual basis, bringing in $500K+ in revenues across the company's lifespan.- Upheld a 100% retention rate with all contracted companies for 2+ years.- By 2017, the market began to shift. Due to changes in federal regulations, and tax incentives, most employers began actively recruiiting Veterans directly.

Washington D.C. Metro Area

After spending several years in marketing with Fortune 500 companies, I had the opportunity to team up with a group of talented designers and copywriters, to form my own boutique marketing firm. Our clientele included Eweddings.com, Hanes Her Way, Fruit of the Loom, Wrangler, Smith & Wesson Gun Care, Riders by the Makers of Lee, and Wrangler Home. Although we focused on all aspects of marketing communications, our specialty was retail, focusing on events/promotions, fixtures, production of point-of-sale, creative development, strategy, ideation, and research. My main achievements included:• Delivered professional product point-of-sale presentations to complete retail build-out.• Engaged customers through innovative retail programs, blogging, mobile marketing, social networking, dynamic websites, and other up-and-coming mediums.• Established as an industry authority on female buying behaviors, shopping patterns, and preferences.My main achievements included:• Displayed expertise in emerging shopping, social media, and public relations trends.• Executed event planning procedures for large-scale parties/promotions involving entities such as SuperBowl, NFL, NCAA Final Four, and NBA.

Greensboro, North Carolina, United States

Birmingham, Alabama, United States

Charlotte, North Carolina, United States