- Led strategic brand communications for No.1 Vodka brand & No.1 Premium Tequila brand and demonstrating strong growth momentum. Implemented 2 brand launches, 6 IMC campaigns, 4 NPDs. - Successfully launched the new product "Absolut Juice," targeting new business opportunities among the female audiences, achieving 25% business growth in e-commerce. Partnered with "Tmall Haybox" through impactful brand campaigns across digital and social media, brand events, and ambassador endorsements, achieving top leadership in sales and exposure within the spirits category during the Double 11 period. - Established the 1st Pernod Ricard cocktail platform, integrating over 10 leading brands and restructuring channel strategy to accelerate the growth of the cocktail portfolio. Achieved consecutive years of double-digit growth through strategic ATL & BTL activations, including cocktail competitions and community events. Recruited 0.2 Mil new fans and engaged 30% of bartenders within China's bartender universe annually.- Led brand social communications planning, overseeing content calendar scheduling, content creation, and asset localization to ensure consistent and locally resonant messaging across multiple platforms. Developed disruptive social campaigns and viral content with deep understanding of consumer behaviors.

- Formulated and executed strategic marketing plans and brand initiatives for key brands: Grey Goose Vodka, Patron Tequila, Bombay Sapphire Gin, and Martini Sparkling Wine, capitalizing on marketplace opportunities and consumer insights. - Collaborated closely with the channel activation team to transform creative concepts into adaptive brand experiences, which were deployed with differentiated brand activations in key channels, resulting in double-digit business growth during peak seasons.- Support on brand & business performance monitoring, including business review, activation performance tracking, social listening, A&P tracking etc.

Project lead and social retainer key contact window. Mainly focus on lifestyle and fashion brands: Adidas, Costa Cruises etc.- Demonstrated success in managing over 20 brand events, including celebrity shooting, media interviews, industry conferences, and live streaming. - Acted as the project lead, facilitating seamless communication among internal and external stakeholders to ensure efficient progress and execution of campaigns.

Focus brands: ALDI, Sheraton, Victoria's Secret- Key contact for media relations and external partnerships, proficient in managing relationships with over 400 leading media outlets in China. Collaborated closely with creative teams to ensure the timely delivery of assets for campaigns.