Ciro Martins Silva Email & Phone Number

São Paulo, Brazil

• Category: Laundry Brazil & LARS
• Definition of a long-term innovation pipeline driven by a deep analysis of consumer habits and competition (price, market share and distribution - GFK).
• Product development management: ensuring project health through P&L management, price positioning and distribution.
• Go to Market Strategies: definition of claims and point of sale material.
• Launch performance monitoring with weekly reports for leadership
• Relaunch of full Consul´s product line up with large gain of market share (being the most sold product in home appliances segment)

São Paulo Area, Brazil

• Categories: Refrigeration and microwave Responsible for managing the portfolio of Refrigeration (2019-2020) and Microwave (2021) products for the Brastemp and Consul brands.
• Category P&L and product lifecycle;
• Price definition and S&OP (Profit Plan for the year and quarterly reviews);
• Sales targets achievement and performance, sales levers and budget distribution for retailers;
• Deep analysis of categories through monitoring of competitors and consumers unfolding in the definition of annual marketing plans;
• Monitoring the health of the portfolio through in-depth analysis of market KPIs, P&L and branding

Joinville Area, Brazil

• Planning and control of production and materials
• Strategic project to define a new inventory policy for the 3 whirlpool plants;
• Development of a long-term planning tool for the purchase of raw materials with inventory reduction and delivery lead time;
• Implementation of OTIF indicator (on time in full) for Whirlpool's inbound logistics chain;
• Implementation of the MOQ (minimal order quantity) review process, avoiding high inventory levels and obsolete items.

Brasília, Federal District, Brazil

• Presentations elaboration and technical sales proposals for Z Systems;
• Implementation of IBM Cloud PoCs in partner clients;
• Creation of virtualization studies and capacity planning.

Postgraduate Degree, Business, Management, Marketing, And Related Support Services

Extension Course In Strategic Marketing Management, Marketing

Bachelor Of Engineering, Electronic Engineering

Bachelor Of Engineering (B.Eng.), Electrical, Electronics And Communications Engineering

Double graduation through the "Ciências sem Fronteiras" Goverment Program.