Cisca Badenhorst Email & Phone Number

Responsible for strategy development and execution of communications and public relations programmes for global brands as well as some of SA’s leading brands for current and past clients including: Cotton On, G-Star RAW, Sunglass Hut, Luxottica, Bang & Olufsen, Clipper Round the World Race, Parmalat, Boschendal Wines, Taj Hotel Cape Town, Bob Martin, Wesgro, Dutoit Agri Shallots and Apples· Solid experience with FMCG, retail and clothing brands· Positive team leader and responsible for team development· Ongoing client liaison to build and maintain relationships with marketing managers, brand managers and global PR teams· Identify influencers, media and brand engagement opportunities for the various brands· Manage budgets, account related finances, scope of work and deliverables

Cape Town, Western Cape, South Africa

Compile, implement and manage a marketing strategy for the company in line with the overall company objectives and sales strategy. Responsible for interacting with the various target markets (consumer, trade and media) and ensuring that they are constantly exposed to the brand.Responsible for overall brand management and corporate identity, online strategy and implementation thereof. Continuously analyse markets and identify marketing related risks and opportunities. Plan and implement promotional and PR campaigns as well as internal and external station events. Part of Smile EXCO.

Cape Town, Western Cape, South Africa

Managed all below the line activity on the Clicks account. This included Health, Home, Beauty, Baby, Exclusive Brands as well as Private Label. Managed sponsorships, negotiations with media and suppliers.Worked on Cell C sponsorships i.e Miss SA and Sharks rugby team, as well as the Take a girlchild to work initiative.

Cape Town, Western Cape, South Africa

Managed the promotions team for Huisgenoot, You and Drum magazine. Curated advertising content specifically according to the relevant title's editorial style. Acted as a link between the sales team and editorial team. Had to ensure that very tight weekly deadlines were met. Responsible for internal projects such as Anti-Crime Campaign, Ubuntu, Huisgenoot Tempo Awards and Huisgenoot "Liedjieskryf kompetisie".

Cape Town, Western Cape, South Africa

Worked on brands such as Amarula, Glenfiddich, Klipdrift, Farmer Brown, Rainbow Chickens, Clover, Purity

Cape Town, Western Cape, South Africa

Managed PR activities for Ackermans, Hang Ten, Rimmel, Coty, KWV Laborie, Wild Fruit Juices

Cape Town, Western Cape, South Africa

Managed marketing activities and brand building nationwide, conceptualised marketing campaigns and events, event management, editorial responsibilities, copy writing, managed corporate identity change.

Cape Town, Western Cape, South Africa

Managed Bride of the Year Sponsorship (biggest bridal competition in the country), from sponsorship negotiations, copy writing to co-ordinating the event.Client contact for Western Cape clients. Sold promotional articles, did copy writing and managed styling of shoots.Had editorial responsibilities and wrote articles for the publication.

Cape Town, Western Cape, South Africa

Managed on-air competitions, liased with advertisers, scheduled on-air content.Responsible for writing on-air copy as well as press releases.Media liaison.Event execution and branding at outside broadcasts.Created profiles for radio presenters and was responsible for creating publicity for them as individuals as well as the station.Involved in the rebranding of the station from Radio Kontrei to KFM. This involved a complete corporate identity make-over.