Pactto is a new tool for creative professionals to easily record and share high-fidelity video feedback on videos, images, or web links, faster than any other tool. Support founder in product strategy, roadmap, and go-to-market.

Owned and architected an ambitious product vision, strategy, and roadmap. Defined the future state of Heirloom's identity management platform in an emerging, dynamic market. Articulated foundational KPIs, steering a fully aligned team towards key business objectives.Bootstrapped the product function, building and guiding a scrappy team, and fostering cross-functional collaboration between product, engineering, and design, using lean methods to increase velocity.Spearheaded user interviews, market research, and competitive analysis, identifying white space, and establishing Heirloom’s unique value proposition, resulting in a user-centric, data-driven path to MVP launch._ _ _

Spearheaded product strategy, roadmap, KPI definition, and product-led growth as founding Head of Product for a collaboration platform that helps software teams ship faster via intelligence, insights, and automation. Crafted and launched a platform redesign to address churn in the first session. Led user research to uncover root causes, and formed a data-driven strategy to address them.Established clear KPIs and implemented the first product funnel to track customer acquisition and retention. Worked closely with growth marketing to launch product-led growth initiatives and optimize the funnel.Empowered a dynamic product culture, fostering collaboration and problem-solving across all functions. Streamlined agile workflows and processes, improving execution efficiency and stakeholder alignment._ _ _

Transformed Adobe XD from alpha preview to market leader through visionary, user-centric strategy and agile execution across core tooling, design systems, and product-led growth. This holistic approach fueled 60+ features in a year and a 100x monthly active user growth in four years, solidifying XD as a design powerhouse.Forged robust cross-functional partnerships with engineering, design, marketing, and sales to drive agile development. Implemented and scaled a bespoke development framework that optimized cycles without sacrificing innovation, scaling a team by 10x, and ensuring consistent delivery of impactful product releases – all while boosting predictability and minimizing internal churn.Propelled Adobe XD's evolution with depth of thinking and a data-driven heartbeat, listening deeply to user feedback, meticulously testing assumptions, and iterating relentlessly. This obsession with user-centricity not only optimized the experience, but drove ARR, activation, and retention.Drove relentless innovation, propelling Adobe XD to market leader status and forging game-changing features that solved critical enterprise pain points. This proactive, trend-sensitive approach resulted in growth YOY for four consecutive years, solidifying XD's position in the industry.Expanded XD’s enterprise footprint by forging strategic partnerships, engaging with customers of all sizes, and engaging with the design community, press, and industry analysts. This potent combination shifted market perception, captivated the design community with game-changing features, and fueled explosive growth.Built and empowered a world-class product management team through intensive mentorship and by fostering a culture of customer-centricity, innovation, data-driven decision-making, ownership, and collaboration, while establishing rigorous performance management for continuous growth and exceeding business objectives._ _ _

Revived Shikai’s plant-based skincare and bodycare portfolio with its Founder/Chemist, ideating, testing, and launching several groundbreaking new lines, addressing unmet market needs, and driving revenue growth.Masterminded multi-channel product marketing and GTM initiatives (spanning consumer, trade, and e-commerce initiatives) fueled by market research and customer insights, resulting in market share expansion.Delivered outstanding financial performance, managed P&L for new product introductions, achieving ROI, exceeding revenue targets, and reducing packaging/production costs.Built and empowered a high-performing team, fostering a collaborative, innovative environment between multiple functions: product, design, marketing, and sales._ _ _

Pioneered a playful, body-positive line for feminine intimate grooming. Our vibrant packaging and cheeky copywriting sparked conversations, shattered taboos, and empowered women to love and embrace their intimate selves, paving the way for a kinder, more accepting beauty landscape.Unearthed hidden needs through user-centered research and prototyping, transforming them into effective, market-ready plant-based solutions. Partnered with fellow co-founders to build potent formulas within our P&L and profit models, making natural magic accessible to all.Launched and operated an online store from scratch, mastering the DIY hustle as packaging designer, fulfillment guru, and everything in between. From late-night coding sessions to guerilla marketing, I helped bring a vision to life. In my own kitchen, I hand-packaged each product with love, delivering a touch of natural good-for-you magic straight to women's homes, one box at a time._ _ _

Provided thought-partnership and strategic support to executives within Microsoft’s Services BU who were responsible for a multi-year organizational redesign, aligning strategy with customer needs and driving targeted revenue growth. Spearheaded skills and capabilities mapping for personnel, reskilling and upskilling teams for customer-centric sales roles, resulting in both higher customer satisfaction and revenue.Operationalized high-level vision into actionable programs by translating executive directives into concrete tactical plans and operationalizing them into scalable programs for diverse teams across Services Division (consultants, engineers, sales).Developed and executed internal campaigns driving strategic planning adoption, leading to a demonstrable increase in employee engagement with strategic goals, and bridging strategic intent with execution._ _ _

Conceptualized and launched Artloan, the world's first art-backed equity loan SaaS platform, revolutionizing art finance and democratizing access to valuable investments through innovative logistics solutions, and setting a new standard for industry innovation.Bootstrapped a data-driven product management ecosystem, crafting a groundbreaking service design through comprehensive user and business insights, rallying stakeholders around a validated vision, and architecting robust financial models for demonstrably healthy P&L and sustainable growth.Spearheaded a cross-functional MVP launch, driving Artloan from concept to reality through collaborative leadership, fostering seamless communication across PM, design, and engineering to deliver on time, within budget, and exceeding stakeholder expectations._ _ _

Revamped and skyrocketed Banana Republic's personal care business by 105% in one year. Spearheaded data-driven product strategy and cross-functional execution, transforming a stagnant portfolio into a thriving global destination. Rated “Above Target” at Gap Inc. (Top 10%) for consistently exceeding expectations and delivering exceptional results.Owned the entire customer journey and delivered a global launch. Led the development and flawless execution of a comprehensive marketing program, igniting excitement and driving success.Visionary leader, builder, and executor who cultivated cross-functional synergy between product, marketing, and stores – empowering teams to deliver on a corporate big bet._ _ _

Orchestrated Shikai's plant-based product revolution, driving market dominance. Led a cross-functional team in forging a strategic roadmap, capitalizing on market trends and R&D insights to launch several groundbreaking new lines. This agile approach propelled Shikai into new territories, resulting in a market share expansion and solidifying the brand's leadership in the natural beauty space.Transformed Shikai's brand identity, propelling distribution and market share. Led a holistic brand refresh (packaging, advertising, retail, DTC, PR) to differentiate Shikai in the beauty space. Partnered with Sales to build a robust trade marketing strategy and spearheaded expansion into high-growth new markets, exceeding revenue targets._ _ _

Transformed Zia Natural Skincare from a niche player to a consumer powerhouse. Spearheaded a brand “facelift” and strategic product expansion, driving YoY revenue growth and a brand awareness boost.Owned the entire product lifecycle, from research and formulation to omnichannel launches, ensuring seamless execution and an improvement in operational efficiency.Masterminded multi-channel marketing and trade dominance. Orchestrated a comprehensive trade program for more than 2,000 accounts, securing prime shelf space via impactful POP materials, strategic promotions, and in-store demos. Simultaneously led product design, creative services, and omnichannel marketing (product, consumer, trade, retail), ensuring consistent brand messaging and an increase in customer account growth.Championed agile collaboration and data-driven success. Fostered a culture of cross-functional collaboration, achieving on-time delivery for all product launches and streamlining launch processes.Leveraged data-driven decision making to optimize the marketing budget, increasing conversion rate reducing customer acquisition costs._ _ _