PT Alam Sutera Realty Tbk, established in 1993, is a leading Indonesian real estate developer, listed on the Indonesia Stock Exchange. It focuses on residential, commercial, and mixed-use properties, known for large-scale integrated townships in Greater Jakarta and beyond, emphasizing innovation and quality.The ODP program is a comprehensive training program including in class training, on the job training, and mentoring from experts in property management.

HRF, founded in 2016 as Harris's portfolio (@harris_rf), is dedicated to constant exploration and growth. Embracing a "work-in-progress" ethos, it evolves dynamically, blending skills and emotions acquired over the years. Transitioning into 2022, HRF has become a collaborative force, offering tailored solutions that merge strategic insight with aesthetic appeal.• Developed a personalized pitching deck for clients that contains their problems and ways that our team could provide social media and creative services for them.• Implementing digital marketing skills to create customized content planning for every company and client.• Consisting of a team of 4; brainstorming ideas and turning it into reality. • Handle clients' needs, requirements, ideations, and creative vision for their brand identity on Instagram.

Hanzira is a women's modest wear, rooted in the belief that modesty is not just a timeless virtue but also a modern adaptation, the brand celebrates self-values through understated elegance. Dedicated to empowering women who seek comfort in their daily activities while exuding exceptional beauty in their modest attire, Hanzira offers a wide range of modest fashion items. With thoughtfully chosen materials and designs, Hanzira's clothing ensures both comfort and grace, allowing individuals to confidently embrace their unique identities regardless of societal expectations.• Developed a comprehensive content plan for @hanzira_, including the caption and in-text copywriting.• Envisioned the visual graphic direction for amplifying the brand’s identity and brand voice.• Generated 40+ ideas for content creation, engaging copies, and creative briefs for key visuals.

Saé’kin is an Indonesian skincare brand dedicated to simplicity and effectiveness that prioritizes essential ingredients and multifunctional formulations, ensuring high-performance products that make skincare routines effortless. With elegant designs and a focus on self-care rituals, Saé’kin empowers individuals to prioritize their well-being and live their best lives.• Created monthly content plan for @saekinofficial that aligns with brand voice according to 3 main content pillars.• Researched ideas for monthly content plans from journals, scientific articles, and news about current skincare ingredients and identified trends in the lifestyle, beauty, and health industry on Instagram and Twitter.• Presented detailed content output brief, visual reference, and copywriting style for the caption.• Generated monthly reports of social media analytics including key metrics on Instagram organic posts.• Identified and presented 100+ prospective KOLs that are aligned with the brand identity, as well as managed the partnerships & collaborations with KOLs, created marketing briefs, and monitored their performance.

Berselesa Coffee and Eatery, located at Jalan Jombang Raya no 17 Bintaro, boasts an inviting indoor-outdoor setting. With a primary focus on accommodating families, they prioritize safety and comfort by offering wheelchair and stroller-friendly access. Renowned for their commitment to excellence, Berselesa is revered for serving discerning patrons with high-quality cuisine and beverages.• Crafted monthly content plans for @ber.selesa, provided creative direction on graphic design, and edited copies/captions before publishing across social media platforms, ensuring all content met the brand guidelines.• Collaborated with 3 creative members to conduct shoots on-site at the restaurant and coffee shop.• Analyzed performance metrics of Instagram and generated insightful reports for refining content strategy.• Significantly increased the rating reviews on Google and gained 200+ new followers within 2 months.

Established in 2023 as both a passion project and a platform for immersive exploration into the realm of digital marketing and e-commerce strategy, Pleatsed is a brand dedicated to crafting comfortable yet stylish clothing tailored for active young girls who prioritize comfort and elegance. Imbued with a commitment to ethical sourcing, each garment boasts meticulously chosen materials, only using high-quality signature pleated fabric.• Established partnerships & collaborations with 20 nano-influencers to macro-influencers for free, which helped to minimize the marketing costs, and sold 2 SKUs (Stock Keeping Units).• Singlehandedly managed an advertising campaign for a fashion product launch on Shopee, receiving the ‘Star Seller’ predicate in one month, and maintaining a 5-star rating.• Implemented digital advertising strategy using Meta Ads, creating 2 campaigns to target specified customers on Instagram, resulting in 600+ new followers.• Managed day-to-day store operations in the marketplace (Shopee), including serving customer inquiries, processing orders, shipping products, gathering product reviews, and analyzing store performance data.• Developed 8 SKUs of product and managed end-to-end production with vendors.

PR FM is a radio station broadcasting from Bandung, and it is part of the Pikiran Rakyat Group, a newspaper network in West Java. This radio station provides information and news about West Java and national news. They focus on citizen reporting, covering local incidents, weather updates, and traffic information. Additionally, PR FM creates a safe space for citizens to voice their opinions on various topics, fostering open dialogue and community engagement.• Generated 20,000+ new followers on Instagram and 5,000+ on Twitter during the internship period.• Reported news to the studio 2x a day by conducting research to uncover interesting and significant events that were newsworthy in the West Java area.• Interviewed 30+ key persons (witnesses, sources, public figures, stakeholders, government bodies, etc.) to obtain more information.• Handled social media accounts and audience engagement on Instagram, Twitter, and WhatsApp and increased 23% engagement rate.• Produced 110 reportage on-air and 45 reels uploaded on Instagram with a total of 700k+ views – one of the Instagram reels has impacted the public policy refinement on the environment in Bandung city.

Orientasi Jurnalistik is an annual event designed to welcome over 80 freshmen, introducing them to the field of journalism and the Himpunan Mahasiswa Jurnalistik. The event features a diverse array of activities, including talk shows, webinars, alumni sharing sessions, quizzes, and campus tours, providing newcomers with a comprehensive understanding of the journalism major.• Reached more than 400 followers within 2 months.• Created 70+ interactive Instagram stories, posted 50+ Instagram posts, and storylines for 5 video campaigns.• Replied to 10+ DM inquiries daily and formulated effective responses to the follower’s questions.• Managed the Instagram page for official sources of information for 80 freshmen, alumnus, lecturers, and seniors about.• Initiated the official Instagram account of @orientasijurnalistik, including making content plans, producing creative content, and monitoring the performance of each social media post.