Cristian Serrano Email & Phone Number

Querétaro, Mexico

Digital Commerce Firm founded by experienced and passionate professionals, customer experience freaks, and former "clients" tired of the traditional "agency model" (so we create the solution we never found). Committed to results, we offer advice and consultancy related to eCommerce, Omnichannel, and Digital Marketing, plus operational support.We do NOT sell technology or implementations, we help you building the right ecosystem to make your business PROFITABLE on a TRUE PARTNERSHIP model.Welcome to the era of 𝐄𝐂𝐎𝐌𝐌𝐄𝐑𝐂𝐄 𝐀𝐒 𝐀 𝐒𝐄𝐑𝐕𝐈𝐂𝐄.

Miami, Florida, Us

➤ Orchestrated a 10-point EBITDA surge (from US$300k to US$.5M) within 12 months by driving 65% revenue growth.➤ Pioneered a leap to a US$1M revenue milestone through Conversion Rate optimization: starting from 0.3% and scaling it to 0.7%, soaring to 1.1% during peak seasons.➤ Spearheaded a 35% surge in Sell-through (US$ 1.6M) by implementing segmentation, optimizing assortment, and strategic pricing tactics, all aimed at delivering consumer experiences while fostering efficient growth (‘22 vs ‘21).➤ Accelerated an MVP site launch within a record time to market of 4 weeks from inception to live, strategically timed 48 hours before the "Hot Sale" weekend, resulting in an unexpected US$ 250k in sales.➤ Engineered cost efficiencies resulting in savings of US$ ¼M (US$ 150k in last-mile costs and US$ 100k in bank commissions) in just 6 months, facilitating scalable and sustainable growth through an emphasis on streamlined operations and consumer-centric processes.➤ Achieved an incremental US$ 1M due to a remarkable 128% attainment versus forecast in the inaugural eCommerce operational year.Responsible for planning, development, and launch/integration of the Direct to Consumer Business Unit of the company.Accountable for the revenue, growth and profitability of DTC channels (own & operated sites, marketplaces, retail) across NA & LATAM regions. Mapping and modeling of the full Customer journey across our digital and physical stores. Owner of agencies and partners relationship management, strategic planning, operations, and definition of sales objective. 𝗙𝘂𝗹𝗹 𝗣&𝗟 𝗺𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁.

Miami, Florida, Us

Marketplaces, Logistics, Supply Chain, Customer Experience, Customer Service, e-commerce, Marketing, Online Merchandising, Online Payments, Omnichannel, P&L, Strategic Planning, UX, UI.Planning, development, and launch of the eCommerce Business Unit of the company.Strategic planning, process implementation, and launch of the eCommerce platform. Digital Commerce management of the company’s brand portfolio. Xiaomi Official stores and Marketplaces | Bang & Olufsen Official stores into Marketplaces across the region (United States, Mexico, Canada, Colombia, Peru, and Chile)Definition of the full eCommerce cycle (Navigation, Buying, Payment, Operations, Logistics, User Experience) to ensure a frictionless shopping experience.Definition of sales target, way of work, SLA’s & KPI’s of the BU.Mexico- Own & Operated site- Mercado Libre- Amazon- Doto- La Marina- El Bodegón- UnDosTres- WalMart- Elektra- CyberpuertaUSA- Own & Operated site- Amazon- WalMart - Home DepotCanada- Amazon- Best BuyColombia- Own & Operated site - Mercado Libre- Claro ShopChile - FalabellaPerú- Own & Operated site - Claroshop

Del Valle Sur, Mexico City, Mx

2021• Estrategia de Marketplaces (Marketplace Point) – Enero• ¿Cómo elegir una plataforma de eCommerce? (Diplomado AMVO) – Febrero2020• Estrategias de Marketing para Marketplaces (AMVO Talks) – Marzo• Transformación Digital: Las empresas ante la realidad actual COVID19. (Foro VTEX) – Abril• La estrategia de Xiaomi eCommerce en América. (Foro VTEX) – Junio• Xiaomishop.mx (Casos de Éxito en eCommerce, SITL Americas) - Julio• ¿Cómo hacer escalable tu eCommerce? (Webinar AMVO, Asociación Mexicana de Venta Online) - Julio• ¿Cómo prepararte para el Buen Fin? (Foro VTEX) - Octubre• Canales de Vetna Online, desde Martkeplaces hasta Social Media (eCommerce Summit & Expo 2020) - Octubre• Marketing Automation Strategy (eMail Summit LATAM 2020) - Noviembre• 2020 eComm Learnings (AMVO Talks) - Diciembre2019• La importancia del CX (eCommerce Immersion) – Junio2018• ¿Cómo gestionar una tienda en línea? (eRetail Day México) – Marzo• WTF is Digital Marketing? (Universidad Panamericana) - Abril• El eCommerce para una marca deportiva global (eCommerce MX) – Junio• Panel: Meaningful Digital and Mobile Engagement (IC Summit LATAM) – Junio• El consumidor en la era del eCommerce (Ingénico Payments Session MX) – Julio• El nuevo consumidor digital (Nutrisa) – Agosto• Cliente.com (Latin CMO by Marcus Evans) – Septiembre• Panel: Omnicanalidad, el futuro de la logística (Foro Logística de México) – Septiembre• Incremento de CR en un eCommerce Deportivo (Sports Mkt Summit 2018) – Noviembre• El eCommerce como parte del “Marketing Economy” (EXMA LATAM) – Noviembre2017• eCommerce, un hashtag de moda (Pachuca Startup Week) – Marzo• ¿Qué chin%&”$ es eCommerce? (Foro PROMÉXICO) - Mayo• Panel: Talento en eCommerce (ECSE eCommerce Summit & Expo) – Octubre2016• Mentor Startup Weekend Powered by Google for Entrepreneurs - Agosto• La Revolución Disruptiva del eCommerce (Foro Retail Intralogistics) - Junio

Baltimore, Maryland, Us

Marketplaces, Logistics, Supply Chain, Customer Experience, Customer Service, e-commerce, Marketing, Online Merchandising, Online Payments, Omnichannel, P&L, Strategic Planning, PR and Social Media.Planning, development and launch of the Marketplaces Project/Business Unit for Latin America.Merchandising and strategic planning partnership with Mercado Libre in the region.Launch of Under Armour Official Stores within Mercado Libre (Mexico, Argentina, Colombia, Uruguay and Chile).Operations and Logistics optimization across Latin America markets in order to reach sales objective and deliver the right SLA´s & KPI´s in terms of the BU.

Baltimore, Maryland, Us

- Communications, Customer Experience, UX, e-commerce, Marketing, Online Merchandising, Omnichannel, Retail, Strategic Planning, PR and Social Media.Enhance the user experience at underarmour.com.mx. Merchandising and strategic planning around the UA digital assets in order to reach the e-commerce sales goals. Optimization of the full eCommerce cycle (Navigation, Buying, Payment options, Operations, Logistics) in order to offer an awesome user experience to our customers. Launch and follow up of the Endless Aisle Omnichannel project. (02.2018)Manage of the eCommerce Brand Experience into the websites of our retail partners. (Shops in Shops)

Richmond, Surrey, Gb

- Communications, Content Development, e-commerce, Business Strategies,Digital Marketing, Omnichannel, Strategic Planning, Social Media, Usability, UX.Concept creation, development, conceptualization and planning of the eCommerce Summit & Expo, the first "world-class" event for the eCommerce & Digital industry in Mexico.Launch of the eCommerce platform for ticket sales and the matchmaking/networking mobile app. Implementation of strategies, processes and integrations in order to enhance the user experience and performance onsite in a tradeshow. Development of content and educational program, definition of value proposition.Work together with AMVO (eCommerce Mexican Association) and ANTAD (Mexico National Retail Federation) to help the eCommerce & Digital industry to mantain the growth rate, gathering in one meeting point, the best service, product and solution providers with the main industry players.

Distrito Federal, Distrito Federal, Mx

Desarrollo y planeación del proyecto de transformación digital & eCommerce para Grupo Julio. Implementación de estrategias, procesos e integraciones para mejorar la experiencia de usuario y performance dentro de la plataforma de Julio.com. Merchandising digital para aumentar la conversión. Creación y definición del ADN digital y Look & Feel de la marca.

México, Distrito Federal, Mx

- Communications, Customer Experience, UX, e-commerce, Marketing, Online Merchandising, Omnichannel, Retail, Strategic Planning, PR and Social Media.Development and implementation of merchandising, strategic planning and merchandising through the digital assets in order to reach the e-commerce sales goals. Implementarion of Oracle ATG & Endeca into the Martí digital platform. Improve and enhance the user experience at Martí.mx. Development of Omnichannel projects.

São Paulo, Sp, Br

- eCommerce, Business Development, Communications, Marketing, Operations, Strategic Planning, Advertising, PR, Social Media and Sales.Market opening for E.Life Group in Mexico.Launch and lead generation for "Buzzmonitor", our "in house" developed SaaS/tool for business intelligence and "Big Data" market research in social media.

- Communications, Franchise Commercialization, Process Standardising, Marketing, Strategic Planning, Advertising and PR. Strategic planning and develop of the Economik and Generik drugstores franchise program; develop of the national business expansion plan. (México)

Mx

- Comunicación, Diseño, eCommerce, Logística, Marketing, Operaciones, Publicidad, RP, Social Media y Ventas.Creación del concepto, diseño de imagen corporativa, alianzas comerciales, community manager (social media), planeación de campañas, estrategias de comunicación, identidad de marca.

Mx

- Communications, Graphic Design, Advertising.Develop of the communication strategy during the political electoral 2009 process for the deputy local candidate Lorena del Rayo Rodríguez Maldonado.

- Sport Journalism.Host of “Antidoping NFL”, an american football web radio program.

- Administrative Control.Develop of the building cost control.

- Communications, Graphic Design, Marketing, PR and Sales.Develop of the concept for the magazine "CNXN Universitaria", ad space sales, Universities alliances for distribution, commercial alliances.

- Communications, Logistics, Operations and Sales.Communication of the products and services of the company, sales process supervising. Delivery logistics.

- Logistics,Operations and Strategic Planning.Strategic planning and event organization.

Egade Business School, E-Commerce/Electronic Commerce

Diplomado, E-Commerce/Electronic Commerce

Universidad, Marketing And Advertising

Preparatoria, Ciencias Sociales Y Humanidades

Secundaria, Secundaria