Direct and control the work and resources of the Company and ensure the recruitment and retention of the required numbers and types of well-motivated, trained and developed staff to ensure that it achieves its mission and objectives.Prepare a corporate plan and annual business plan and monitor progress against these plans to ensure that the Company attains its objectives as cost-effectively and efficiently as possible.Provide strategic advice and guidance to the Chairman and the members of the Board, to keep them aware of developments within the industry and to ensure that the appropriate policies are developed to meet the Company’s mission and objectives and to comply with all relevant statutory and other regulations.Establish and maintain effective formal and informal links with major customers, relevant government departments and agencies, local authorities, key decision-makers and other stakeholders generally, to exchange information and views and to ensure that the Company is providing the appropriate range and quality of services.Develop and maintain an effective marketing and public relations strategy to promote the products, services and image of the Company in the wider community.Represent the Company in negotiations with customers, suppliers, government departments and other key contacts to secure the most effective contract terms for the Company.