Advertising Project Manager
Beachwood, Ohio, United States
★ Directed national, regional, and local advertising campaigns from concept ideation to implementation.★ Led multiple elements simultaneously, including market research, establishing work scope, creative teams, third-party ad agencies, and ROI tracking.★ Managed 10 CCF multimedia campaigns including Heart and Vascular Institute, Children’s/Pediatric, Pain Management, Urology, Sports Health, Sports Marketing, and Velasano.★ Created and managed the quantitative/qualitative metrics structure for 130+ campaigns to track and translate positive ROI to internal stakeholders.★ Campaign execution included brand response television, paid search strategy, lead nurturing, communication engagement, digital optimization, and digital/social acquisition.★ Oversaw and trained internal market tracking call center on lead generation, ad-response metrics, and audience engagement/response.