I founded ‘Savvy MKTG’ to be able to work with new and interesting businesses around the world – bringing my wealth of experience, while continuously learning from the variety of different scenarios it provides. With a passion for tech, and finding savvy ways to overcome challenges, I’m all about delivering measurable and sustainable ways to grow businesses. I specialise in: 💼 Part-time or Fractional CMO Services 📈 Lead Generation Campaigns 🤖 Marketing Automation 🔍 Marketing Audits 📊 Strategy and Planning

FirstWave is an ASX-listed, Australian-headquartered global software developer for cybersecurity and network monitoring solutions, supporting customers such as Telstra, Microsoft, and NASA. As CMO I reported directly to the CEO and formed part of the executive team. In addition to responsibility for P&L and ROMI, I was responsible for all global marketing initiatives. Leading a distributed team performing a range of activities, I was accountable for contributing to company growth targets and strategic objectives through targeted marketing campaigns. Following my overhaul of the marketing function and redefining the GTM strategy, I was able to deliver significant value, with key achievements including: • Cost per marketing acquired customer (CAC) reduced by 41% YoY • Quantity of marketing qualified leads (MQL) increased by 42% YoY • Return on marketing investment (ROMI) increased by 490% YoYOutside of the success from implementing a new approach to lead generation and team management, my contributions and achievements in this role also included: • Working in the M&A team to facilitate the successful capital raise and acquisition of Opmantek • Defined and implemented a new brand and go-to-market strategy for the combined organisation • Designed and implemented new marketing systems and processes to support efficient lead generation and nurturing • Implemented a new approach to public relations, significantly increasing the frequency, quality, and value of earned media

Developing and implementing the strategic marketing initiatives to deliver against company objectives. This includes leading efforts relating to branding, publicity, and investor relations.

FaktorTel (a wholly owned subsidiary of Over the Wire - ASX:OTW) is adding value to Australia's small and medium business through easy, affordable VoIP and Virtual PBX telephony solutions.My responsibilities and achievements have been varied as General Manager of FaktorTel, an acquired brand within the Over the Wire group of companies (ASX:OTW). Key highlights include:- a full business relaunch, including redefining positioning strategy, product offerings, pricing model, and sales function- the successfully completion of a complex integration and service migration project, improving offerings to over 4,000 customers, and realising delivery and support synergies

Developing the products and processes that enable OTW to simplify technology to empower business.

The marketing team at OTW supports the customers and staff alike by providing the information and tools they need to succeed, as well as steering the strategic direction of the company to enable long term success. My contributions have included: + involvement in the senior management team responsible for strategy design and implementation + management of the product and pricing strategies + development and management of marketing budgets + campaign design, implementation, and tracking + management and involvement with branding, communications, marketing automation, website management, design, copywriting, event management, reporting and product training

Solo backpacking holiday across South East Asia, South America, and parts of Europe.

As an Account Manager at Over the Wire my responsibilities extending into a few different areas, mainly focused around sales, account management, and marketing support. For the majority of my time my primary responsibility was as an Account Manager, supporting over 100 of the company's largest direct and partner customers. Other duties included discovering and on-boarding new customers, as well as assisting the Marketing Manager with marketing strategy and implementation.

Full-time roles including Store Manager and Local Store Marketing, along with various casual roles.Store Manager: Managing a store's day-to-day functions, as well as training of staff for management positions in other stores, Other functions included contacting businesses in the area to establish and maintain relationships for catering opportunities.Local Store Marketing Consultant: As a marketing consultant I worked with Store Managers at Pizza Capers to develop and implement appropriate strategies to help grow sales for their stores. This included evaluation of the stores' position, strategies to reach or maintain the desired level of customer satisfaction, and then the formulation, implementation and monitoring of campaigns to boost sales. Included in this was training of management staff to equip them with the appropriate tools to encourage them to maintain and monitor the campaigns autonomously.My previous experience as a Store Manager for Pizza Capers, along with 5 years of working for the company in a part-time capacity, allowed me to perform this role with the best understanding of how any changes would affect stores and their staff, and ensure the best results in all marketing activities.