Recruited by Head of U.S. Strategic Advisory to drive sales force awareness and ultimately pipeline growth through marketing and communication initiatives (internally and externally), as well as to organize sales processes in newly formed consulting practice.• Developed marketing and communications program that introduced and educated U.S. broking sales force on the company's advisory services and analytics products. • Managed the development and rollout of a full suite of marketing materials (brochure, fact sheets, case studies, and website content), and communication plan that informed and trained sales force on advisory offerings and new sales processes. Entailed detailed coordination with practice heads, sales teams, and global Marketing and Communications.• Led a team of senior subject matter experts and product leaders in the development and execution of a coordinated sales and marketing program for a suite of highly technical software products. Efforts resulted in consistent branding and messaging to the marketplace and a coordinated sales process.• Drove development and launch of a SalesForce application that manages and reports on all of the firm's advisory sales activities. Led to improved sales revenue estimation and planning by account teams and senior leadership.

• Coordinated implementation of vendor-sourced time and project management tracking software used by analytics teams (250 colleagues globally) to track activity for use by account teams in account planning. • Managed project plans, timelines, budget and IT involvement, including installation of servers and software, development of user requirements, user acceptance testing, and rollout plans and communications.

Coordinated a global re-launch of the firm’s premier actuarial software to internal users after a major redesign. Organized sales and marketing efforts in preparation for licensing the software externally for the first time.• Led efforts across senior product leaders and Marketing and Communications team to design and execute a global product re-launch to 250 colleagues and industry go-to-market plan. Elements included:- Global marketing campaign (brochures, fact sheets, websites, press releases, advertising); consistent branding and messaging for use in all product-related collateral and training materials; global event presence, including first-ever user conference for prospects and licensees. - Detailed communication plan to introduce and provide training on redesigned software to internal users, inform and train sales force on external launch and sales processes, and to introduce marketing campaign to global colleagues. • Developed and implemented sales process to establish coordinated sales efforts between broking and analytics sales colleagues, including sales and licensing guidelines; developed and implemented client on-boarding process; partnered with Legal to develop process for managing execution of license agreements.- Sales efforts resulted in an increase of client licensees from 10 to over 80 in five years. • Oversaw vendor RFP, deliverables, timeline, and budget to create comprehensive suite of training materials for both internal and external actuarial users. • Drove development and execution of ongoing annual sales and marketing/communications strategy with senior product development leaders and global Marketing and Communications team, including annual plans for marketing collateral, events, intellectual capital, and PR.

• Managed the development and launch of company’s first ever client extranet, which became the single entry point for clients accessing company applications and knowledge. Coordinated across various business units including IT, Business Development, Client Support Services, and Legal to develop content, functionality, and design of the site. • Partnered with IT in the development of user requirements, performed user acceptance testing, developed and managed client and account team on-boarding processes. Developed go-to-market plan to manage marketing, communications, and training efforts related to launching to both internal and external users.