With over ten years of experience in the fashion industry, I have overseen the merchandising strategy and execution for both men's and women's categories, managing a portfolio of over 2,000 SKUs across multiple channels and markets.I am passionate about creating and delivering products that meet the needs and preferences of the customer, while staying ahead of the trends and competition. I leverage my analytical skills and market research to optimize the product assortment, pricing, and distribution, ensuring profitability and customer satisfaction. I excel at presenting and communicating the product vision and direction to internal and external stakeholders, building strong relationships and collaboration across teams. I have a passion for learning and excel at leading the process from concept to the end consumer while ensuring quality, consistency, innovation, and adapting to necessary changes in approach to yield the best results.