Chris Brook, Msc Email & Phone Number

United Kingdom

Berkshire

As an Area Director for Barclays he was ultimately responsible for the achievement of stretching commercial objectives from all aspects of personal and business banking achieved through enhancing customer advocacy via a colleague engagement philosophy focused on development, empowerment and leadership of over 300 FTE.Summary of responsibilities -• Strategic and change implementation of various national projects, including, Branch transformation, client retention, digital engagement, automated self service and colleague empowerment.• Networking with local business and MP’s to enhance the brand of Barclays, create business development opportunities and be the face of Barclays in the local community.• Lead a team of c300 colleagues to achieve objectives across the Customer, Citizenship, Commercial and Colleague agendas.• Full accountability via a balanced business scorecard as to the overall performance of the Area -finishing in the top 25 in every year of my tenure.• Personally responsible for adherence to budgets ensuring all costs are appropriate and operational excellence is constantly improved.• Ensure training and personal interaction focuses on developing colleagues.• Responsible for the growth of debit and credit balances c£3bn through organic and business development tactics.

Berkshire

• Full accountability via a balanced business of the retail (personal) branches• Ensure training and personal interaction focuses on developing colleagues.• Responsible for the growth of debit and credit balances c £2.5bn achieved through sustainable organic and business development activities.• Coach / mentor colleagues, often remotely to ensure a consistent and improving level of service whilst achieving stretching commercial targets resulting in an increase in market share.• Training and development of colleagues to become outstanding ambassadors of Barclays.