Leading Product Marketing with a focus on the technical aspects of Peak's products and platform.

Leading the development of Attribution modelling within MAG-O's marketingDeveloped and deployed Topic modelling for NPS survey returnsDeveloped and deployed a Retail Recommender system utilising collaborative filtering

I have been promoted into this role to drive a business partner relationship with each of our brands. This will be achieved through requirements gathering, provision of agile analytics and providing consultancy on what the art of the possible is with Insight. This requires my team to be closely aligned with each brand’s strategy and to live and breathe their specific goals and objectives. My team undertake analysis and provide insight and crucially partner with the rest of Customer Insight to involve individuals on a tactical and project-basis. As a strategic role I have a bearing on the CI and Marketing agenda that will see the delivery of advanced digital customer insight and analytics. Crucial to enabling our Marketing teams to improve customer experience and relevancy and ultimately trading performance, I lead a small team to extract value from our digital tools and customer data, enabling our digital first vision. The team also drive stand-alone projects that are aligned to the requirements of the overall business.

Managing and contributing to projects that help the business to meet goals and improve performance by extracting knowledge from large data sets and providing insights for commercial application.Visualising and clearly communicating opportunities and solutions to the wider business (often non-technical), enabling departments to utilise and apply insights and recommendations to help better inform commercial decisions.Exploring the optimisation of data science processes and solutions and to further research new data based solutions and technology and their application to the business.Applying expertise in data preparation, statistics and machine learning to investigate complex problems in various domains such as marketing optimisation or personalisation.Producing insightful analysis of data using technical knowledge and delivering improvements for marketing campaigns. Providing detailed insights and recommendations to the wider marketing department based on findings.

With the Openreach-wide reorganisation, Network Planning as a discrete unit was dissolved and I moved into a role covering the entire Business and Corporate organisation. Building on my experience with the Ethernet crisis in Planning, I instigated a wholesale of the internal and external measures and metrics.

After delivering significant reductions in our volumes of failed provision orders in Openreach, I secured myself a promotion to a challenging new role in Network Planning as Senior Insight and Analysis Manager. Taking on board a UK-wide virtual team of four managers and seventeen team members, I implemented a wholesale restructuring of Network Planning reporting and the composition of the team.

Having worked with Service Planning for three years I used the opportunity of a re-organisation of the business unit to look for further opportunities to both expand my knowledge of Openreach and to develop myself as a manager. I secured a six month secondment working back within the Service Management Centre looking to drive down failed provision orders (or tails) within Openreach which, due to my success in the role, became a full-time position.

After three years within the Service Management Centres, I chose to take a challenging management role in Service Delivery organisation, working within a team acting as the interface between Service Delivery and other areas of the company. The other half of the role is to drive key service metrics within the business reported externally to OFCOM and Service Providers in the Industry look to us to deliver.

LLU Professional