🚀 Driving Lifepro's Growth: A seasoned team leader, fueling growth for Lifepro, a fitness, wellness, and recovery brand, across digital, social, and traditional channels.💥 Strategic Digital Expertise: Guiding Lifepro's digital strategies, driving substantial web traffic surges, optimizing customer acquisition and retention for a positive PNL impact.📈 Elevating Brand Marketing: Crafting compelling narratives to enhance Lifepro's brand impact, connecting with audiences and solidifying our position in the market.📈 Expanding Audience Impact: Skillfully employing innovative tactics, broadening Lifepro's audience impact and solidifying our industry dominance.📊 Quantifiable Influence: With unwavering focus on results, showcasing marketing's impact for Lifepro by actively tracking ROI and important KPIs—highlighting our concrete achievements.

• Consult for multiple startups across all digital media platforms. • Increased the effectiveness for measuring and closing sales, demand/lead generation with custom campaigns that generate sales through tailored messaging and targeted database marketing outreach.• Manage multiple stakeholders to successfully strategize and deploy all campaigns in multiple channels.• Successfully continue to drive growth month-over-month by bringing in qualified leads via digital media advertising, while managing projects timely and within budget.•Industry Focus: Retail/E-Commerce, Fin-Tech, Tech, Startup/Small Business

• Develop marketing strategies and campaigns across top 20 merchants and Middleware Providers for Drive Restaurant Enterprise and SMB segment. • Implement integrated marketing strategies and work with cross-functional teams to spearhead all phases of campaign production including: strategy, execution, delivery and reporting.• Manage day-to-day marketing operational efforts including: campaign weekly performance, creative reviews, and internal/external status meetings.• Create regular internal and partner-facing reports to track campaign and promotion performance. • Use analytics to suggest campaign optimizations to help improve performance, profitability, and ultimately hit and exceed our KPIs PoP.Clients include by not limited to: Enteprise: Panera, Chipotle, Taco Bell, Jersey Mikes, Wendy's, KFCSMB: Mellow Mushroom, Portillo'sMwP: Wix, MenufyNew Verticals: Party City, Sephora

Managed Brand Digital Marketing Campaigns such as the Covid Awareness Campaign across multiple channels.Managed multi-million dollar campaigns for Individual Family Plan across multi-channels such as: Facebook, YouTube, Google SEM, Hulu, Programmatic Radio and OTT, and many other channels. BSC received large funds from the American Rescue Plan that created an influx of spend in a short period of time. It was a very important and large initiative to push memberships with CoveredCA while maintaining performance and KPIs.This included working with creative agencies such as BSSP and multiple stakeholders and cross-functional teams/vendors. In addition to managing the budget, timeline, reporting and communication across all campaign initiatives, I also was in charge of execution for these campaigns on a day-to-day basis.

• Media Planning and Buying• Create and implement effective Facebook and Instagram web and app campaigns across all target markets.• Manage audience targeting, ad set structuring, ad copy writing and landing page testing and optimization.• Issue campaign and ad set budget recommendations.• Collaborate with paid media department members in the production of daily, weekly and monthly paid media reports.• Collaborate with graphic designers and video team members in the production of Facebook and Instagram marketing assets.• Collaborate with the UX/UI department in designing effective landing pages.• Report weekly on campaign results to client. • Accounts: hims/hers, Modern Fertility, NomNomNow, Farmstead

My role was responsible for Visa National accounts — Bank of America, Wells Fargo and Chase — activating sponsorships with NFL, Olympics, USSA, and FIFA with a focus on Visa payment technologies such as Visa Checkout (VCO) and contactless.In addition, I worked on multiple merchant and emerging market accounts, including Costco, United, Marriott, Tax, Tuition and Lottery. • Media planning and buying• Created sell-in pitch decks to Visa clients for activation of Visa sponsorships• Managed multiple campaigns from beginning to end, while working with internal stakeholders, agencies, sponsorships committees, legal, sweepstakes administrators and clients.• Spearheaded media campaigns, including social media and programmatic, from smaller campaigns to larger national promotions. • Provided recap analysis of post mortem campaigns to internal stakeholders and clients to provide best practices for next campaign. • Managed relationships with multiple clients, agencies and sponsorship committees such as the NFL league, NFL On Location and International Olympic Committee. • Provided weekly reports and analysis on Visa Checkout to clients via MicroStrategy. • Researched competitors and payment technologies to help provide clients with marketing strategies for new products.• Acted as SME for all North America Marketing sweepstakes• Collaborated on large experiential activations, such as NFL Draft, Super Bowl LII and 2018 Winter Olympics Pyeongchang involving athlete appearances and whitelisting of social campaigns. As well as multiple touch points from payment technology demonstrations to interactive experiences for consumers.

• Created and executed a Marketing Strategy for all milestones and KPIs • Spearheaded strategy and implemented multi-channel campaigns, including website, content, social media, email, public relations, media advertising and events.• Oversaw user acquisition, user retention and conversation rate of all users.• Worked with product team to implement plans for optimization of product w/ multivariate A/B testing on all campaigns. • Managed all brand strategy across company, including in-app design and experience. • Worked cross-functionally with multiple teams in multiple time-zones, including product, design and third-party partners such as: legal, etc.

• My role at First Republic Bank (FRB) involved constructing the tech vertical within the bank for various areas such as: Silicon Valley, Silicon Alley and Silicon Beach. Much of this encompasses working with cross-functional teams to accomplish building a business development plan that includes: marketing collateral, content, testimonials and events to build upon the current FRB startup market.• Media planning and buying• Created, managed and implemented startup marketing strategy and campaign for FRB Tech initiative from inception to completion.• Led strategy and branding message for collateral, design, website, advertising, marketing emails, events, webinars, white papers, media advertising and social media.• Cross-functionally worked with multiple departments, vendors and agencies for tech banking initiative.• Project managed creation and management of tech microsite, tech content and FRB tech events: client appreciation, brand awareness, industry conferences and speaking panel events.• Led national media plan to increase brand awareness and lead generation including: publications, social, video pre-roll, and geo-fencing advertising.• Optimized products, collateral and messaging based on analytic metrics, focus groups and surveys.• Managed project management timeline of all projects and stakeholders. Lead weekly meetings to coordinate with the teams and agencies to keep projects on task.• Introduced improvements of processing system for better overall team project management.• Built internal communications plan to help sales team with brand new products, while communicating success to entire company.

• Managed creative marketing campaigns for KS — consulting agency for consumer goods, retailers and national healthcare facilities such as: Best Buy, Gap, Big Lots and Kaiser Perm.• Led copywriting and branding message for design, website, marketing emails, press releases, events, white papers, bi-annual review and social media.• Led Kick-off meetings for all projects, managed timelines and weekly update meetings to ensure all deadlines were met.• Project managed creative teams and resources between executive team, department directors, vendors, agencies and clients.• Managed campaigns for national health care facilities and retailers - media planning and buying. • Producer for all timelines of projects and assets. Spearheaded projects by effectively communicating and keeping timelines transparent across all teams.• Reported monthly metrics via excel and powerpoint to executives and company.• Assessed post-mortem projects with team to ensure all future projects were executed more effectively.• Researched and oversaw conferences and events.

• Managed all marketing projects and assets for digital, print and events.• Manager of all timelines and deadlines, while communicating updates to all stakeholders.• Producer for cross-functional teams including:internal departments, vendors and agencies.• Created and managed relationships with clients —liaison between internal departments.

• Built brand new marketing strategy and acted as point stakeholder for all projects including: website, collateral, content, testimonials and social.• Created and managed strategy and marketing projects such as: digital, print and events.• Managed creative teams including design and content for content marketing campaign materials.• Worked cross-functionally with internal departments and agencies to execute projects and ensure consistency of brand messaging.• Implemented team processes for of all projects.• Researched upcoming trends and reported via PowerPoint and Excel.• Managed hundreds of new and existing accounts while acting as liaison between executives.• Led creative teams for all content on website and social platforms.