Cj Coffaro Email & Phone Number

Sacramento, CA, US

🚀 Driving Lifepro's Growth: A seasoned team leader, fueling growth for Lifepro, a fitness, wellness, and recovery brand, across digital, social, and traditional channels.💥 Strategic Digital Expertise: Guiding Lifepro's digital strategies, driving substantial web traffic surges, optimizing customer acquisition and retention for a positive PNL impact.📈.

• Consult for multiple startups across all digital media platforms.
• Increased the effectiveness for measuring and closing sales, demand/lead generation with custom campaigns that generate sales through tailored messaging and targeted database marketing outreach.
• Manage multiple stakeholders to successfully strategize and deploy all campaigns in multiple channels.
• Successfully continue to drive growth month-over-month by bringing in qualified leads via digital media advertising, while managing projects timely and within budget.
• Industry Focus: Retail/E-Commerce, Fin-Tech, Tech, Startup/Small Business

San Francisco, California, US

• Develop marketing strategies and campaigns across top 20 merchants and Middleware Providers for Drive Restaurant Enterprise and SMB segment.
• Implement integrated marketing strategies and work with cross-functional teams to spearhead all phases of campaign production including: strategy, execution, delivery and reporting.
• Manage day-to-day marketing operational efforts including: campaign weekly performance, creative reviews, and internal/external status meetings.
• Create regular internal and partner-facing reports to track campaign and promotion performance.
• Use analytics to suggest campaign optimizations to help improve performance, profitability, and ultimately hit and exceed our KPIs PoP.Clients include by not limited to: Enteprise: Panera, Chipotle, Taco Bell, Jersey.

Oakland, California, US

Managed Brand Digital Marketing Campaigns such as the Covid Awareness Campaign across multiple channels.Managed multi-million dollar campaigns for Individual Family Plan across multi-channels such as: Facebook, YouTube, Google SEM, Hulu, Programmatic Radio and OTT, and many other channels. BSC received large funds from the American Rescue Plan that created.

• Media Planning and Buying
• Create and implement effective Facebook and Instagram web and app campaigns across all target markets.
• Manage audience targeting, ad set structuring, ad copy writing and landing page testing and optimization.
• Issue campaign and ad set budget recommendations.
• Collaborate with paid media department members in the production of daily, weekly and monthly paid media reports.
• Collaborate with graphic designers and video team members in the production of Facebook and Instagram marketing assets.

Foster City, California, US

• My role was responsible for Visa National accounts — Bank of America, Wells Fargo and Chase — activating sponsorships with NFL, Olympics, USSA, and FIFA with a focus on Visa payment technologies such as Visa Checkout.
• Media planning and buying
• Created sell-in pitch decks to Visa clients for activation of Visa sponsorships
• Managed multiple campaigns from beginning to end, while working with internal stakeholders, agencies, sponsorships committees, legal, sweepstakes administrators and clients.
• Spearheaded media campaigns, including social media and programmatic, from smaller campaigns to larger national promotions.
• Provided recap analysis of post mortem campaigns to internal stakeholders and clients to provide best practices for next campaign.

San Francisco, California, US

• Created and executed a Marketing Strategy for all milestones and KPIs
• Spearheaded strategy and implemented multi-channel campaigns, including website, content, social media, email, public relations, media advertising and events.
• Oversaw user acquisition, user retention and conversation rate of all users.
• Worked with product team to implement plans for optimization of product w/ multivariate A/B testing on all campaigns.
• Managed all brand strategy across company, including in-app design and experience.
• Worked cross-functionally with multiple teams in multiple time-zones, including product, design and third-party partners such as: legal, etc.

San Francisco, CA, US

• My role at First Republic Bank (FRB) involved constructing the tech vertical within the bank for various areas such as: Silicon Valley, Silicon Alley and Silicon Beach. Much of this encompasses working with.
• Media planning and buying
• Created, managed and implemented startup marketing strategy and campaign for FRB Tech initiative from inception to completion.
• Led strategy and branding message for collateral, design, website, advertising, marketing emails, events, webinars, white papers, media advertising and social media.
• Cross-functionally worked with multiple departments, vendors and agencies for tech banking initiative.
• Project managed creation and management of tech microsite, tech content and FRB tech events: client appreciation, brand awareness, industry conferences and speaking panel events.

New York, NY, US

• Managed creative marketing campaigns for KS — consulting agency for consumer goods, retailers and national healthcare facilities such as: Best Buy, Gap, Big Lots and Kaiser Perm.
• Led copywriting and branding message for design, website, marketing emails, press releases, events, white papers, bi-annual review and social media.
• Led Kick-off meetings for all projects, managed timelines and weekly update meetings to ensure all deadlines were met.
• Project managed creative teams and resources between executive team, department directors, vendors, agencies and clients.
• Managed campaigns for national health care facilities and retailers - media planning and buying.
• Producer for all timelines of projects and assets. Spearheaded projects by effectively communicating and keeping timelines transparent across all teams.

• Managed all marketing projects and assets for digital, print and events.
• Manager of all timelines and deadlines, while communicating updates to all stakeholders.
• Producer for cross-functional teams including:internal departments, vendors and agencies.
• Created and managed relationships with clients —liaison between internal departments.

San Francisco, California, US

• Built brand new marketing strategy and acted as point stakeholder for all projects including: website, collateral, content, testimonials and social.
• Created and managed strategy and marketing projects such as: digital, print and events.
• Managed creative teams including design and content for content marketing campaign materials.
• Worked cross-functionally with internal departments and agencies to execute projects and ensure consistency of brand messaging.
• Implemented team processes for of all projects.
• Researched upcoming trends and reported via PowerPoint and Excel.

Executive Management, Digital Marketing: Customer Engagement, Social Media, Planning & Analytics

Bachelor Of Arts (B.A.), Phil. - Concentration In Communications And Rhetoric