"Make your visitor a known visitor"Online marketing using big data, marketing automation, conversion optimalisation and relevant content to maximize conversion.Helping customers optimizing the online channel. How to implement online strategy and start generating online leads.

For Philips HISS/PHM responsible for various online projects, integration of newly acquired companies and the implementation of new digital initiatives for Philips Healthcare. Within the BG HISS also responsible for improving digital skills.

Responsibilities:- Lead the markets team with 4 campaign managers- Advise, coordinate and create email campaigns and websites- Marketing automation promotion and consultancy within Philips organizationProjects / Results:- Marketing automation adoption within Philips (B2C) markets organization- Structured campaign management within Philips DS- Optimized campaign management processes

Working for customers in the document management and hardware industry, retail, travel and leisure industry and publishing industry helping them to get more value from the online channel. Focus on personalization, dynamic content, optimising lead generation processes and conversion optimisation. Large publisherVarious projects to realize more online conversion based on real time surf behavior. Results: increase in conversionrate in double digits: increase in sales, downloads and other conversions.International manufacturerSeveral projects during the transition from offline to online: use of the online channel to increase online sales. Results: considerable amount of extra turnover, results clearly exceed expectation.

Ricoh is a Fortune Global 500 company specialising in technology and services that transform high volume, document intensive business processes into more efficient ones. This is achieved through Ricoh’s expertise in Managed Document Services, Production Printing, Office Solutions and IT Services.Responsibilities:- Development and execution of Ricoh Netherlands’ internet annual plan and internet strategy- Developing lead nurture processes and lead scoring models in Eloqua- Website optimisation (conversion, usability and content)- Responsible for traffic to all Ricoh websites (shop as well as corporate- and campaign sites)- Interim responsible for www.ricohshop.nl- SEO and SEA projects- E-mailmarketing: strategy and execution- Online positioning for the Ricoh brand- Development and implementation online campaigns and tools- Social media policy and webcare - Analyse site statistics to improve Ricoh’s online performance Projects / Results:- Eloqua marketing automation: implementation, tooling and processes- Transformation from traditional marketing department to an online marketing department- Implementation social media monitoring and webcare- Realisation of numerous campaign websites and online campaigns- Building and implementation of a web portal for Ricoh partners- Improved usability and traffic, resulting in more visitors, conversions and online leads

Laurus NV was formed following the merger between De Boer / Unigro and Vendex Food Group and was in 2000 the biggest Dutch supermaket chain with a market share of 27% and 26.000 employees. Labels: Basismarkt, Edah, Groenwoudt, Konmar, Nieuwe Weme, Super de Boer, Spar, Mitra, Pet's place and El Arbol.Responsibilities:- Optimising websites, technically as well as usability and conversion- E-mailmarketing technically as well as content (sweepstakes, joint promotions etc.)- Project management for various (internet related) projects- Manage service level agreements with several external suppliersProjects / Results:- Realisation of various websites, for example corporate, brand and e-commerce websites - Implementation of e-procurement at the sourcing department at Laurus- Online platform for Super de Boer Superkicks loyaltee programme- Realisation and implementation of a document management system in IBM Content Manager

- Responsible for Edah Online webshop, Edah’s first e-commerce project- Whole e-commerce process: logistics, assortment, promotion, online experience, after sales, results and manage shop employees- Project management: Logistical project preparing SAP Store implementation