Team of senior practitioners who love working with each other and with you, experienced in global rebranding, strategic direction, creative performance, and stakeholder management.

Naming and Verbal Branding AgencyWe work with brands. We play with language.

Led a team of ten namers across four offices: San Francisco, New York, London, and Shanghai. Clients included American Express, Verizon, Procter & Gamble, CVS Health, Hewlett Packard Enterprise, General Motors, Wyndham, Eaton, Adobe, and The New York Times. Our team created names like Quibi, Understood, Tugende, Plenti and Cash Magnet (for Amex), Offset (for Shutterstock), Ryzen and Threadripper (for AMD), Primera (for HPE), bSolo (for Fidelity), and Intuitive Investor (for Wells Fargo). Personally responsible for leading and naming a series of corporate spin-offs: Guidehouse for PwC, Resideo for Honeywell, Exantas for C-III, and Centrient for DSM. Extended the practice outside the United States and, from London, ran assignments across EMEA in places like Istanbul, Oslo, Paris, Dubai, Berlin, Athens, Zürich, Madrid, Rotterdam, Copenhagen, and County Durham. Clients included Google, Sainsbury's, HERE, McLaren, Bayer, Universal Music, Maersk, Aramco, Yandex, ExCeL, Capgemini, TDC NET, Eurolife, Cloudreach, Emaar, Fédération Internationale de l'Automobile (FIA), and Kearney.A few highlights: helping DONG Energy change its name to Ørsted as the company divested its oil and natural gas holdings to become the largest offshore wind farm company and one of the greenest companies in the world; getting to know everyone at d3 (and their incredible technology) as part of their name change to disguise; working with Allied Vision to transform embedded vision with an "innovative camera platform" under the sub-brand Alvium; standing up a startup under the name Nexford University, offering next-generation learning experiences 100% online to close a global gap and meet a growing demand; contributing the name Humanwide to Stanford Health for a bold pilot project in precision health that used the latest science and technology to understand each patient, from lifestyle to DNA, and apply that knowledge to transform their health.

• Practice lead on the naming AOR for Verizon Wireless, naming dozens of devices, services, features and product suites• Naming lead on the Diageo account, with a sustained focus on developing innovation projects, as well as extending established brands such as Smirnoff and Captain Morgan• Naming lead on the 9/11 Memorial identity, which was a finalist for a 2010 Cannes Lions award• Assignments with P&G, Dow Chemical, Citi, CapitalOne, BD, CIBA Vision, Green Mountain Coffee, and Yamaha