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Digital marketing pioneer. Entrepreneur. Developer of leaders. Growth catalyst. Co-Founder of multiple digital/ecommerce/performance marketing agencies, managing billions in annual media spend. Inspired by data validation of innovative marketing initiatives. Over his career of launching new products, services, and companies, Jeff has been responsible for such feats as supporting the initial launch of Apple’s game-changing iPhone in 2006, leading a digital transformation within Lowe’s during the pivotal 2008 housing recession, introducing global brands to US consumers, and integrating marketing strategy & measurement for brands like FedEx, Mercedes, and Disney. His teams’ marketing innovations have been well recognized with industry accolades including Cannes Lions, Digiday Sammies, Effies, Clios, Shorty Awards and more. Jeff is a regular speaker at notable marketing events and contributes to several industry publications – including the creation/instruction of digital marketing curriculum at the University of Chicago and Wake Forest. Jeff sits on various company and non-profit boards, including Catawba Riverkeeper Foundation, Wake Forest’s Digital Marketing Program, and Vous Vitamins. In his spare time, Jeff is an outdoor junkie favoring his mountain bike and camping/hiking with his family. Specialties: Marketing strategy development and operational management of biddable/programmatic/digital campaigns inclusive of Paid Search (PPC/SEM), DSP, & Social Media advertising management/optimization, ecommerce and retail marketplaces (Amazon, Walmart, Target), SEO (search engine optimization) consulting and execution, Display/Retargeting, web analytics analysis and website conversion improvement, behavioral retargeting, multivariate landing page testing, etc.
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Vp, Media And Marketing SolutionsOnemagnifyCornelius, Nc, Us
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Client Strategy PartnerOnemagnify Aug 2024 - PresentDetroit, Mi, UsOneMagnify creates personalized customer experiences through data strategy, orchestration, & activation, working with brands such as ESPN, Ford, The Home Depot, DuPont, NCAA, & International Trucks. As a Client Partner, Jeff leads strategic planning for clients across Sports/Entertainment, Auto/Trucking, & Energy/Utility sectors, aligning business goals with tailored client solutions. He supports clients in their digital transformation journey by leveraging services in data intelligence, technology solutions, and digital activation. Our partnerships result in the creation and execution of sophisticated, data-driven CRM, media, & marketing strategies that drive engagement, sales, and customer loyalty. Companies look to the 700+ employees of OneMagnify to weed through the consumer data amassed to find the most important information, and action on it through identifying product/service quality issues, improving customer service, forecasting demand, optimizing media investments (MTA/MMM), increasing lead volume, educating AI models, constraint planning/impact analysis, audience scoring/segmentation, creative personalization & design (CRM journeys), pricing elasticity, roadmap planning, and more. -
Adjunct Professor, Digital Marketing Masters Degree ProgramWake Forest University, School Of Professional Studies Nov 2021 - PresentCharlotte, North Carolina, UsJeff is the developer and instructor of the DMG 730 - Paid Digital Marketing course taught as part of the Master of Digital Marketing graduate degree program. The course covers strategy development to tools and techniques in channels such as paid search, social, email, marketplaces, influencers, and more. -
Sr. Director Of Digital Marketing & MarketplacesWest Marine Dec 2023 - Aug 2024Fort Lauderdale, Florida, UsResponsible for omnichannel digital marketing and customer acquisition for 230-store B2C and B2B specialty retailer, inclusive of paid search, paid/organic social, SEO, affiliate, product content, retail marketplaces, etc..- Drove 7.6% Y/Y revenue growth across B2C & B2B ($100MM+) ecommerce websites with a +5% increase in AOV, +11% in CVR, and +17% in revenue per visitor through improved media targeting, creative, new channels, and content development.- Orchestrated Amazon sales channel launch for proprietary brands, inclusive of product selection, margin analysis, fulfillment operations, advertising, content development, and more.- Delivered over $1.02MM of annualized cost savings through in-housing of agency technology and services. -
Co-Founder & PresidentAicommerce Sep 2020 - Dec 2023Marco Island, Florida, UsCreation and growth of the global digital marketing and ecommerce agency across Product Development, Client Services, Operations, Finance and Sales & Marketing. Responsible for P&L growth, strategic positioning/sales, services development, retention, business planning, market analysis, etc.. Direct B2C/B2B ecommerce marketplace success within food & beverage, sporting goods, home improvement/decor, pet and electronics verticals.- Delivered profitable EBITDA with revenue growth of 236% and 30% in the first two years. Grew from two-person start-up to 30+ employees and certified onshore/offshore contractors.- Maintained consistent client and employee Net Promoter Scores >70 (Excellent); 90%+ retention.- Created Profit Maximization Flywheel operating system encompassing product-level COGS breakeven calculations, AI/ML content creation and margin-based bidding logic and measurement analysis.- Evolved and diversified company’s service offerings and processes from Amazon-only to encompass Paid Search, Paid Social, Programmatic DSPs and Retail Media Networks (e.g. Target, Walmart, etc.).- Established partnerships directly and via PwC, Edelman DXI, etc. to service brands such as Melissa & Doug Toys, Zoetis Petcare, Newair appliances, Mike’s Hot Honey, Century Kickboxing, YakAttack, and Mocktails Beverages. -
Co-Founder & Executive Vice PresidentResolution Media Sep 2003 - Sep 2020New York, Ny, UsA proven marketing executive with an entrepreneurial approach, Jeff Campbell was responsible for strategic vision, client services, P&L management, revenue growth, talent development and the overall success of business operations. Across multiple offices, Jeff oversaw $600MM+ in marketing budgets, including Paid Search (Google, Yahoo, Bing, etc.), Social Media (Facebook, Instagram, Twitter, Pinterest, Snapchat, etc.), Programmatic Display, Video, Mobile and SEO – with a focus on strategy development, measuring the offline impact of online marketing (media mix modeling), and media integration. As a co-founder of Resolution, Jeff’s responsibilities included establishing initial processes, procedures and training programs as Director of Operations before launching offices in Chicago, San Francisco, Charlotte and Dallas. As VP of Product Development & Innovation, Jeff differentiated Resolution’s offering and created ancillary services such as Search Engine Optimization (SEO) and Online-to-Offline attribution. Jeff’s immersion into nearly all aspects of the company contributed to the acquisition by Omnicom (NYSE:OMC) in 2005.Under Jeff’s executive leadership, Resolution expanded to a $100MM+ company with over 850 employees and consistent 30%+ annual revenue growth in the US alone. Globally, Resolution became one of the largest performance marketing agencies in the world with 3500 employees, 70+ offices in 45 countries, and represents over 600 clients spending over $4B in online media. Jeff led marketing campaigns for Lowe’s, Apple, FedEx, Dick's Sporting Goods, Mercedes-Benz, Unilever, Hertz, State Farm, Bank of America, Motorola, Pier 1 and dozens more. -
Adjunct Instructor, Graham School Of General StudiesUniversity Of Chicago Jun 2008 - Jun 2013Chicago, Il, UsCreator and instructor of pilot Search Engine Marketing course for graduate students seeking a Marketing Certificate at the Graham School of General Studies. Continual advisement of curriculum and instructors in Digital Marketing. -
Director Of Search Engine MarketingConsumerbase/Mosaic Data Solutions 2002 - Aug 2003Chicago, Il, UsCo-Founder of Search Engine Marketing area, grew into profit center within 3 months. -
Manager, Business DevelopmentSprint Pcs 1999 - 2001Overland Park, Kansas, UsGained traditional marketing experience with Sprint PCS Business Development, launching new products in test markets. Involved in all aspects of marketing planning, including pricing strategy, product development, retail distribution, advertising and promotional strategy. Good Times.
Jeff Campbell Education Details
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Drake UniversityMarketing & Management
Frequently Asked Questions about Jeff Campbell
What company does Jeff Campbell work for?
Jeff Campbell works for Onemagnify
What is Jeff Campbell's role at the current company?
Jeff Campbell's current role is VP, Media and Marketing Solutions.
What is Jeff Campbell's email address?
Jeff Campbell's email address is je****@****ing.com
What is Jeff Campbell's direct phone number?
Jeff Campbell's direct phone number is +177399*****
What schools did Jeff Campbell attend?
Jeff Campbell attended Drake University.
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