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Jeff Nichols Email & Phone Number

Vice President Consumer Analytics at Hallmark Cards
Location: Greater Fayetteville, Ar Area, United States 12 work roles 2 schools
2 work emails found @dayspring.com 3 phones found area 479 and 877 LinkedIn matched
✓ Verified August 2026 4 data sources Profile completeness 100%

Contact Signals · 2 work emails · 3 phones

Work email j****@dayspring.com
Direct phone (479) ***-****
LinkedIn Profile matched
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Current company
Role
Vice President Consumer Analytics
Location
Greater Fayetteville, Ar Area, United States
Company size

Who is Jeff Nichols? Overview

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Quick answer

Jeff Nichols is listed as Vice President Consumer Analytics at Hallmark Cards, a with 17205 employees, based in Greater Fayetteville, Ar Area, United States. AeroLeads shows a work email signal at dayspring.com, phone signal with area code 479, 877, and a matched LinkedIn profile for Jeff Nichols.

Jeff Nichols previously worked as Vice President, General Manager at Dayspring Cards and Vice President Analytics, Strategy, and Finance at Dayspring Cards. Jeff Nichols holds Mba, Management from John Brown University.

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Email format at Hallmark Cards

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*@dayspring.com
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Profile bio

About Jeff Nichols

Senior executive responsible for general operations, including operations, finance, marketing, information technology, product development, creative, and human resources, finance, operations, and strategy of the organization. Ensures that all departments are working efficiently and effectively to meet organizational goals and objectives. Works with key leadership to develop strategic priorities, objectives, and actions. Direct involvement in budgeting, forecasting, and financial analysis. Manages overall cash flow, analyzing financial strengths and weaknesses, and proposing corrective actions. Manages risks associated with cash, capital, and strategy and decides where to invest company funds in accordance with strategic plan.

Listed skills include Data Warehousing, Cross Functional Team Leadership, Business Analysis, Business Intelligence, and 40 others.

Current workplace

Jeff Nichols's current company

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Hallmark Cards
Hallmark Cards
Vice President Consumer Analytics
Fayetteville, AR, US
Website
Employees
17205
AeroLeads page
12 roles

Jeff Nichols work experience

A career timeline built from the work history available for this profile.

Vice President Consumer Analytics

Fayetteville, Ar, Us

Vice President, General Manager

Siloam Springs, Arkansas, Us

Upholds the company's mission, vision, and values - instilling the culture to all employees, customers, and vendors.Provides overall leadership to the company’s development and ensures that general operations run seamlessly, including operations, finance, marketing, information technology, product development, creative, and human resources.Works with key leadership to develop strategic priorities, objectives, and actions. Makes major corporate decisions and ensures the resources are in place to achieve the company's goals. Acts as the main point of communication between the parent company and subsidiary. Responsible for budgeting, forecasting, and financial analysis. Tracks cash flow, analyzing financial strengths and weaknesses, and proposing corrective actions. Ensures that financial reports are accurate and completed on time. Manages risks associated with cash, capital, and strategy and decides where to invest company funds in accordance with strategic plan. Negotiates or approves agreements and contracts for the organization. Ensures compliance with all relevant laws, regulations, and corporate governance requirements.

Vice President Analytics, Strategy, And Finance

Siloam Springs, Arkansas, Us

Proactively and innovatively meet challenges and leverage opportunities posed by changing market forces, consumer needs, and technological advancements. Deliver analytic solution methodologies and capabilities to enable insight generation and reporting, such as identification and closure of data gaps, metrics and measurement methodology development, design and prototyping of reporting and data visualization solutions, and ad hoc analytic studies. Leverage statistical and ML models to provide thought-partnership that brings the “voice of the customer” to business decisions and provides meaningful, actionable, data-driven opportunities and actions in alignment with business strategy. Responsible for the end-to-end data platform, including data collection, data storage, data preparation, data engineering, and the data warehouse platforms. Lead, mentor, and upskill analytics professionals, ensuring a focus on thoughtful career development. Identify gaps between vision and current state: translate vision into impactful plan, including key priorities, success metrics, achievements, investment requirements, and roles. Partner with senior stakeholders to execute and run specific priorities, often serving as proxy for leader in specific meetings as needed. Lead monthly business reviews and maintain financial dashboards. Report on and provide analysis for critical metrics such as Net Revenue, EBIT, Assets and Cash Flow. Build and maintain the company’s 3-year plan. Maintain both short and long-term forecasting models including P&L, statement of cash flows, balance sheet, capital expenditures and various leverage ratios. Establish a systematic process to track the performance of our growth initiatives. Identify key input metrics that drive results, monitor trends and variances to our forecast, and work with the business owners to identify opportunities to improve the performance and drive incremental growth.

Nov 2021 - Oct 2023

Senior Director Of Insights, Analytics And Strategy

Siloam Springs, Arkansas, Us

The Consumer Insights component of my role is all about compressing the “time to insight." I lead an incredibly talented team to mine multiple sources of data and translate complex results or algorithms into simple conclusions and insights. These insights influence our business strategy and enable our multi-functional retail and brand team to win with consumers and deliver sustainable results for our company.The Analytics component is data processing and synthesis. My team and I ensure all data processing and analytical systems are maintained, renewed, and enhanced. We interact with business leaders to provide guidance and ensure consistency in the measurement strategy, KPI, and data usage. We lead the Integrated Business Planning processes, providing relevant and timely business forecasting and consulting. My favorite part of this role is that I have the privilege of leading and developing an amazing team of analytical professionals. The strategy component of my role is to lead corporate planning processes to develop strategies that inform the marketing, financial, and channel planning for the business as well as the target-setting for short- and long-term business plans. I ensure the effective implementation and execution of strategies through data models and reports that enable regular financial, competitive, performance, and market analyses to drive comprehensive value to our business.The consultative aspect of my strategy role consists of collaboration across the organization with leadership, aiding in individualized strategy formulation for different projects and initiatives. I apply quantitative analysis, data mining, and the presentation of data in developing data-informed strategies for growing and improving our services and resources to the consumer.In summary: Writing SQL to building strategy visuals, troubleshooting data warehouse processes to diagnosing business planning variances, playing to coaching.

Oct 2020 - Nov 2021

Director Of Analytics

Siloam Springs, Arkansas, Us

As the corporate Analytics leader, I am charged with creating an Analytics Center of Excellence. Through people, processes, and technology, analytics now intersects decision points throughout the organization. Through our self-service environment, coupled with embedded analytical professionals, analytics and managerial intuition are improving decisions across the organization. To highlight a few results: a reduction of sales forecast error by 50% through predictive modeling, a 10% improvement on average inventory assets through the integration of demand, supply and sales forecasts, and leadership visibility of sales and financial trends through any device, anywhere.Responsibilities:>Responsible for developing and managing the enterprise-wide strategy for supporting strategic and operational decision making with objective data and analysis. Develop strategic recommendations for modifications and improvements based on analysis and research.>Designed and leads the corporate Sales Forecasting process for Sales & Operations Planning. >Lead the promotion, development, and implementation of innovative analytical and consultative support services to business divisions. Ensure that complex processes and analytical solutions are understood by all staff levels in the organization.>Direct team of business, financial, and sales analysts. Provide training, mentoring, and guidance to analysts to meet the changing organizational demands.>Develop market and consumer insights, narratives, and visualizations that uncover business opportunities not previously identified.>Leverage statistical and financial modeling to optimize demand forecasting, transportation costs, pricing, and promotional effectiveness.>Design, develop, and manage the analytic solutions and business intelligence infrastructure for the enterprise.

Jun 2015 - Oct 2020

Senior Business Intelligence Manager

Siloam Springs, Arkansas, Us

>Analyze information requirements specified by the user community to design and implement the required data structures and technologies to support those requirements.>Manage the use of analytical and reporting tools used against the Data Warehouse leveraging them to provide Business Intelligence functionality.>Develop logical and physical data models to create and maintain both dimensional and relational database schemas.>Create and maintain OLAP Cubes that reference fact and dimension tables stored in the databases.>Monitor performance of BI activities and optimize the data structures to enhance data load times and end-user data access response times.

Apr 2007 - Jun 2015

Senior Business Systems Analyst

Siloam Springs, Arkansas, Us

>Identified, refined, and articulated the business objectives and value proposition of marketing initiatives. Brought alternative perspectives and influenced consensus among stakeholders. >Provided rapid application development and ad hoc analysis to support business processes.>Designed and implemented the first OLAP platform for the organization.>Effectively leveraged organizational relationships to implement strategically linked processes and applications.>Simultaneously supported multiple initiatives and provided financial support to product marketing managers and executives.

May 2005 - Apr 2007

Demand Planning Manager

Siloam Springs, Arkansas, Us

>Responsible for delivering the total demand plan through the S&OP process for a rolling twelve-month horizon.>Created statistical forecasts using established tools and processes. Coordinated cross-functional resolution of day-to-day issues related to supply and demand discrepancies and ensured effective documentation.>Balanced a complex set of variables to ensure reduction of overall forecast error. Reported metrics to key stakeholders and executive level. Assessed root cause of forecast variance, identified opportunities, and implemented processes for continuous improvement.>Identified improvements in technology and business processes. Prioritized and collaborated with dedicated technology team to drive efficient implementation of business solutions. >Provided development and performance coaching of demand planners to ensure engagement and effectiveness.

Jun 2003 - May 2005

Product Controller

Siloam Springs, Arkansas, Us

>Worked cross-functionally to support the marketing and sales strategy.>Provided statistical forecasts to manufacturing for production planning.>Ensured that inventory turn, gross margin return on investment, and return on assets met corporate objectives.

Aug 2001 - Jun 2003

Loan Officer

> Built and managed loan portfolio of $15 million> Conducted financial analysis to optimize deposit and loan pricing> Managed bank operations management> Responsible for building and maintaining community and local business relationships

Jun 1999 - Aug 2001

Internship

Siloam Springs, Arkansas, Us

My college internship was comprised of a variety of roles and assignments in the Operations and Finance division. My assignments ranged from overseeing production operations and inventory, to working in Finance department learning accounts payable, accounts receivable and data structures.

Apr 1998 - Jun 1999

Store Associate

Bentonville, Arkansas, Us

I started working at Walmart Store #4 in High School, continuing through College. My first assignment was wrangling shopping carts off the parking lot; rain, sleet and snow. Next, I was on to the Electronics department, where I served customers with their photo printing, television purchases and eclectic music needs. My last assignment was in the store pharmacy, where I trained as a Pharmaceutical Technician. As a Business student in college this experience enhanced my classroom contributions and academic studies. It also helped pay for my tuition!

Feb 1991 - Apr 1998
Team & coworkers

Colleagues at Hallmark Cards

Other employees you can reach at hallmark.com. View company contacts for 17205 employees →

2 education records

Jeff Nichols education

Mba, Management

John Brown University

Bba, Marketing

Northeastern State University
FAQ

Frequently asked questions about Jeff Nichols

Quick answers generated from the profile data available on this page.

What company does Jeff Nichols work for?

Jeff Nichols works for Hallmark Cards.

What is Jeff Nichols's role at Hallmark Cards?

Jeff Nichols is listed as Vice President Consumer Analytics at Hallmark Cards.

What is Jeff Nichols's email address?

AeroLeads has found 2 work email signals at @dayspring.com for Jeff Nichols at Hallmark Cards.

What is Jeff Nichols's phone number?

AeroLeads has found 3 phone signal(s) with area code 479, 877 for Jeff Nichols at Hallmark Cards.

Where is Jeff Nichols based?

Jeff Nichols is based in Greater Fayetteville, Ar Area, United States while working with Hallmark Cards.

What companies has Jeff Nichols worked for?

Jeff Nichols has worked for Hallmark Cards, Dayspring Cards, Arvest Bank, and Walmart.

Who are Jeff Nichols's colleagues at Hallmark Cards?

Jeff Nichols's colleagues at Hallmark Cards include Barb Leib, Gabrielle Hiteshew, Lois Pratt, Ronda Thoreson, and Lorraine Joly.

How can I contact Jeff Nichols?

You can use AeroLeads to view verified contact signals for Jeff Nichols at Hallmark Cards, including work email, phone, and LinkedIn data when available.

What schools did Jeff Nichols attend?

Jeff Nichols holds Mba, Management from John Brown University.

What skills is Jeff Nichols known for?

Jeff Nichols is listed with skills including Data Warehousing, Cross Functional Team Leadership, Business Analysis, Business Intelligence, Analytics, Forecasting, Data Analysis, and Microsoft Sql Server.

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