Jennifer Lai

Jennifer Lai Email and Phone Number

Experienced Program and Marketing Leader | Strategic Thinker | Channel Development & Management | Result Oriented
Jennifer Lai's Location
Portland, Oregon Metropolitan Area, United States
About Jennifer Lai

Experienced program and marketing manager with over 20 years of working in the channel segment, with expertise on strategizing and creating programs/campaigns that assist company to meet goals in the channel segment. Marketing and sales experience at the country, Geo and worldwide level, showing solid history of meeting targets, creating marketing ideas, managing budget and good partner management. Driven leader with proven ability to grow and expand new markets, cultivate existing portfolio, develop strong marketing campaigns and manage direct and/or collaborate with other teams. Result driven, focused on achievements and making clear data driven decisions. A team player and has strong exposure of working across Geo.

Jennifer Lai's Current Company Details

Experienced Program and Marketing Leader | Strategic Thinker | Channel Development & Management | Result Oriented
Jennifer Lai Work Experience Details
  • Intel Corporation
    Ww Intel Nuc Programs And Enablement Manager
    Intel Corporation Nov 2019 - Sep 2023
    • Led the team that enabled internal sales team, channel partners and customers with product awareness leading to ~15-20% YoY revenue growth. • Implemented NUC Challenge campaign that influenced 5K+ new buying resellers within 6-month of campaign generating $20M+ in incremental revenue from first time Intel® NUC buyers.• Drove ~40% YoY growth in training completions from 2021-2022; achieved one of the top NUC Competency completions for all Intel Competency courses; achieved 4 of the top 10 courses quarterly, all of which helped achieve revenue growth.• Re-launched intel.com/nuc with new design & approach, reached 2M+ unique visitors & 7M+ page views, becamen 2nd most visited product site at intel.com after home page.
  • Intel Corporation
    Ww Intel Nuc Retail Business Development Manager
    Intel Corporation Oct 2018 - Nov 2019
    • Worldwide owner for driving Intel® NUC product growth in select Retail partners focused on implementing marketing programs such as Prime Day, Back-to-School, Black Friday, Cyber Monday, 11/11, 12/12, Intel Gamer Days, and Gametober, all led to increase visibility and providing over 20% of sales from retail segment.
  • Intel Corporation
    Worldwide Consumption Retail Marketing Manager
    Intel Corporation Jun 2014 - Oct 2018
    Hillsboro, Oregon
    • Worldwide owner for Retail consumption market segment with focus on strategy and retail program implementation that cover over 60% of Intel based consumer sales.• Established Retail Sales Accelerator program that manages of $250M+ of yearly investment that increase market segment share and visibility of Intel powered devices in over 50 countries, 15K+ accounts and over 50K store locations.• Conceptualized, proposed and got approval for the Retail Partner Solutions application that will help streamline future sales visibility and assist data driven decision for business & marketing investments.
  • Intel Corporation
    Worldwide Distribution Programs Manager
    Intel Corporation Oct 2008 - Jun 2014
    Hillsboro, Oregon
    • Worldwide owner for Distribution marketing programs that drive customer affinity, increase brand preference, and accelerate sales of ~200 Intel Authorized Distributors. Managed the headquarter team that strategizes, conceptualizes, formulates, implements and track program performance to assist meeting yearly revenue goals.• Conceptualized and executed Branded Distribution program (BRIDGE program) across 120 distributors worldwide, covering at least 50% of Distributor Mobile Share of Market, increasing influence downstream resulting in increased Core mix and acceleration of platform adoption such as Ultrabook, Tablet and 2 in 1.• Managed a team that focused on increasing Distributor affinity through programs such as 2-tier distribution model (Channel Suppliers), Intel Distributor Resource Center, Distribution salesperson training program, Distributor dashboard and distributor events increasing mindshare and enabling easy access to materials to support yearly revenue growth.
  • Intel Technology Phils Inc
    Country Sales Manager
    Intel Technology Phils Inc Apr 2004 - Oct 2008
    Manila, Philippines
    Various leadership roles including stints working concurrent as Regional Distribution Manager (April 2008-June 2008), Intel Mongolia Country Manager (March 2008-October 2008).
  • Microsoft Philippines, Inc.
    Various Leadership Roles
    Microsoft Philippines, Inc. Apr 1996 - Nov 2003
    Various leadership roles such as Channels Manager, OEM Manager, SMB Business Development, Enterprise Segment Manager.

Jennifer Lai Education Details

Frequently Asked Questions about Jennifer Lai

What is Jennifer Lai's role at the current company?

Jennifer Lai's current role is Experienced Program and Marketing Leader | Strategic Thinker | Channel Development & Management | Result Oriented.

What schools did Jennifer Lai attend?

Jennifer Lai attended De La Salle University.

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