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Chris is the CEO of Intersection - the leading smart city media and technology company. Intersection manages the world’s most expansive smart city media and content networks including LinkNYC. Intersection's products deliver content, interactive services, and advertising to the world's leading public spaces, including city streets, transportation hubs, airports, and private districts. Throughout his career, Chris has built digital businesses, often reinventing traditional brands and assets into digital products.Previously, Chris led AOL.com, one of the web’s largest destinations. There, he improved the product and increased its mobile presence to grow its audience, content consumption, video usage, and monetization. Leading AOL’s homepage, Chris played an important role distributing content and supporting monetization efforts for AOL’s leading brands like the Huffington Post, HuffPost Live, AOL On, Moviefone and TechCrunch. Chris has additional operating experience launching new businesses for NBC Universal and Hearst. At Hearst, he led the build out of Hearst's digital video platform and incubated several new video channels. At NBC, he lead its Emerging Digital Business group, launching several of its branded entertainment products, and supporting venture investments in the Peacock Equity Fund. Earlier in his career, Chris spent several years at McKinsey, helping launch new digital businesses in Media, Retail, and Telecom. Specialties: Product Development, Content Distribution, General Management, Digital Media, E-Commerce, Business Development, Corporate Development / Venture Capital, Online Advertising, Subscription Businesses
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Chief Executive OfficerIntersection Co. Jul 2021 - PresentNew York, Ny, Us -
Chief Operating OfficerIntersection Co. May 2017 - Jul 2021New York, Ny, UsLed Product Development, Business Development, Engineering, Deployment, and Field Operations. -
Chief Business Development OfficerIntersection Co. Jan 2016 - May 2017New York, Ny, UsOversee business development and corporate development activities for Intersection, the urban innovation company that operates LinkNYC and a series of transit advertising franchises. Negotiated several major deals, including Intersection's international expansion into London. Also served as chief of staff to CEO/Chairman Dan Doctoroff. -
Svp & Gm, Video, Hearst Digital StudiosHearst Dec 2013 - Dec 2015New York, Ny, UsLaunched and oversaw Hearst's Subscription Video on Demand business and platform as part of Hearst’s Entertainment and Syndication business unit. Drove overall product and business development activities and led marketing, technology, and video production/programming teams. Launched two paid OTT channels as well as Hearst's central video publishing platform. One reached the IOS and Android top 5 lists in health and fitness. -
Svp / Gm, Aol.ComAol Sep 2010 - Oct 2013New York, Ny, UsOversee aol's homepage business, managing p&l, product, programming, strategy, monetization, technology, and operations. Product reaches 10MM daily users. Improved RPM through development of native ad formats and new go-to-market approaches. Managed 9 figure P&L across multiple revenue streams. Increased video consumption by 10x through new programming strategies, partnerships, and development of original web series. Grew mobile traffic through building new apps, striking new distribution deals, and improving mobile platform. Relaunched site in fall 2010 and grew pvs, content consumption, and searches. Supported distribution, cross-site programming initiatives, and tentpole sponsorships for AOL's network properties, including HuffPost, AOL On, and Moviefone. Also partnered with Berman Braun to successfully launch three new web properties (Mandatory, Pawnation, and Skye), going from 0 to 300MM PVs/month within 3 months. -
Svp, Emerging Digital BusinessesNbc Universal Aug 2006 - Sep 2010New York City, Ny, UsManaged NBCU Digital Media's digital innovation group, launching new ad supported businesses and working closely with NBCU's Peacock Equity Fund to identify new investment opportunities. Merged digital innovation group with NBCU's iVillage Properties and took over iVillage's business development, custom publishing, ad network, and network properties. Built profitable, $10MM+ custom publishing business from scratch in partnership with leading advertisers like P&G and Hilton. Managed P&L for 5 web properties (including Petside, Astrology.com, and Gardenweb), iVillage's ad network, and all non-display revenue streams. Also oversaw editorial, product, technology, and business development professionals in New York and San Francisco. -
Associate PrincipalMckinsey And Co. Sep 2002 - Aug 2006UsLeader in Media and Marketing Practices. Managed consulting teams developing digital strategies and building digital businesses for leading media conglomerates, MSOs, cable channels, newspapers, magazines, business information services, and retailers. Served strategic and financial buyers on M&A strategy and strategic due diligence. Led internal knowledge development efforts and published articles on digital media, digital marketing, online retailing, and internet company valuation. Also worked on a broad set of traditional branding, marketing spend effectiveness, and marketing operations projects. -
Business AnalystMckinsey And Company Sep 1997 - Dec 2000Us
Chris Grosso Skills
Chris Grosso Education Details
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Harvard Business SchoolMba -
Yale UniversityComputer Science
Frequently Asked Questions about Chris Grosso
What company does Chris Grosso work for?
Chris Grosso works for Intersection Co.
What is Chris Grosso's role at the current company?
Chris Grosso's current role is CEO at Intersection.
What is Chris Grosso's email address?
Chris Grosso's email address is ch****@****rst.com
What is Chris Grosso's direct phone number?
Chris Grosso's direct phone number is +134766*****
What schools did Chris Grosso attend?
Chris Grosso attended Harvard Business School, Yale University.
What are some of Chris Grosso's interests?
Chris Grosso has interest in Saas, Mobile, Edutainment, Digital Media, E Commerce, 3d Printing, Education, Health Care, Consumers, Subscription Businesses.
What skills is Chris Grosso known for?
Chris Grosso has skills like Digital Media, Digital Marketing, Digital Strategy, Business Development, Strategy, Analytics, Online Advertising, Strategic Partnerships, E Commerce, Mobile Devices, Entrepreneurship, Marketing.
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