Driving business, brand, technology and marketing strategy at over 50 organizations, contributing to more than a dozen IPOs, multiple rounds of funding and billions in revenue. Clients include who's who of B2B & MarTech industry leaders: Eloqua, Marketo, Vidyard, Demandbase, Lattice, ON24, and TRUSTe, as well as B2C brands Lenovo, LendingClub, Healthline, Ascension Health, Westfield Shopping Centers, and Huneeus Wines. - MarTech leadership: Multi-year engagement with Lenovo driving vision and strategy to craft NA Demand Center servicing B2C, B2B and B2P audiences on a single MarTech platform. Leadership and direction for combined team of 200+ internal and external headcount, evolving through three successive re-orgs, to maximize impact of technologies and services from over three dozen vendors. Realized growth of digitally-attributed revenue from <$100m to over $1.6b annually, winning recognition from Eloqua, Vidyard, Kapost, IAB, and many more. Scope: agency and vendor evaluation and direction, tech stack architecture, data governance, process design, change management, performance analysis, executive reporting, positioning, messaging, and campaign leadership.- Technology innovation: Multi-year engagement with Demandbase, refined brand and go-to-market strategy while realizing new applications of unique Real-Time Identification technology to customize web experiences via CMS APIs.- Category growth: Multi-year engagement with Eloqua to re-invent brand, positioning and marketing presence, including re-launch of website, creation of customer event and development of core go-to-market campaigns, leading to establishment of the Marketing Automation category, 4x increase in revenue and dramatically accelerated growth towards early IPO.

Led the vision, business case development, funding acquisition, concept testing, design, architecture, development and marketing for context-aware mobile applications. Sourced and led virtual team of over 30 designers, developers, marketers, advisors and brand ambassadors across five countries and three continents. Developed unique patent-pending IP–the Elasticity Quotient–designed to measure a user’s propensity to engage based on numerous elastic factors.

eSite is the leading consultancy focused on physical site analysis and selection for enterprise retail, food & beverage, financial, medical and services companies. eSite consulting services transform complex data into understandable, actionable business intelligence that abates client risk and restores confidence in the site-selection process.eSite Tools makes the world’s most popular market analysis tool, Esri, more intuitive and easy-to-use, with detailed new dashboards, rich proprietary data layers, and unique analytic and modeling utilities that drive greater insights.As the leading authority on site and market analysis, eSite also provides a series of reports, articles and webinars to provide the latest insights on tools, practices and processes to keep ahead of the game in site selectionResponsibilities: Brand & Business Strategy, Strategy Activation through marketing, sales and business development channels, Strategy Acceleration through go-to-market tactics including demand generation, content creation, messaging and conversion.

Providing brand, business, product and marketing strategy for a start-up participating in Communitech's Hyperdrive Accelerator program.

Advised the founder and CEO on the business model, brand positioning, marketing, partnerships with HR SaaS companies, and development of complimentary SaaS products.

Grew agency from 3 founders to nearly 30 employees, and $500k to over $4m in revenue annually, leveraging proprietary approach to on-boarding coined Brand Synthesis™. Clients included luminary brands such as Robert Mondavi and Constellation Brands, Kendall Jackson Brands, SuccessFactors and Tibco.

Consulted in-parallel with non-competitive agencies driving new business and customer engagement through strategy and account direction. - Odopod: an interactive agency, helped grow team from three to dozens with account wins at Nike, Sony, AOL, McAfee, Leapfrog and more. - VehicleSF: a retail design agency, expanded business by over 10x with account wins at Nike, the NBA, the NFL, Reebok, Phat Farm, RocketDog, Columbia Sportwear, Mountain Hardwear and more. - ODA: re-positioned agency as a leader in the medical device vertical with wins including Acclarent, Boston Scientific, PnuemRx, Metrika, and NeoGuide–leading to acquisition by WCG.

Targeting, prospecting, and pitching fortune 500 companies for development of ebusiness, interactive, and entertainment initiatives. Cultivating partner and channel relationships with technology leaders IBM, Sun, Vignette, and multiple advertising agencies. Led the ideation and development of the first IP-enable desktop application for entertainment - InstantET for Paramount Pictures and Entertainment Tonight.

Started as proposal writer, quickly advanced to Director of Business Development, including pitch and contract negotiation, and strategy development. Account wins included Miramax, swell.com, Edgewood Creek, eCollections.

Created business model, architected and ultimately sold advertising on travel portals Sonoma.com and GoMonterey.com developing multi-million dollar subscription business model in less than a year.