Lecturer on International Marketing Management at the International Business Degree.Topics cover internationalization, market research, competitor analysis, segmentation, positioning, strategy, customer journeys, sales funnels, KPIs, customer acquisition and retention, budgeting, etc.ESIC is one of Spain’s top Business Schools.

Direct responsible for driving all online efforts, including e-commerce and digital marketing strategy, with a special focus on inbound marketing, segmented customer journeys, lead nurturing and marketing funnels. Managing a team of different marketing disciplines.Deep knowledge of B2C social media marketing, search engine advertisement, content management, email marketing and marketing automation, influencer marketing and an obsession for attribution, ROI and accurate budgeting. Zarely is an active wear brand, highly regarded in its niche thanks to its innovative products, its inbound marketing strategy and an expanding network of the World’s top dancers acting as influencers and ambassadors for the brand.

Strategic Marketing Consultant to the CEO of several companies in Germany and the UK. I designed and setup their online and offline strategy, focusing on business development, demand and lead generation. Led and coordinated internal and external resources. This experience lead to the foundation in 2019 of a digital marketing agency, The Digital Approach. Managing a growing team of 10 marketing specialists + coordinating with external agencies and freelancers, responsible for the P&L and budgeting approval.Expert in creating demand and leads through digital strategy formulation and implementation. Omnichannel marketing that drives sales through data analysis, always up-to-date online tactics and focus on ROI.

Created this business from the ground up. It is a teamwork oriented fun experience consisting of a themed environment from which the players have to escape using their logic and communication skills within 60 minutes.Benidorm is the 3rd city in Spain (after Madrid and Barcelona) in hotel overnight stays. Great challenges in customer acquisition, user experience and online and offline marketing.

Responsible for the strategy and roadmap of Analog’s Camera Module Devices, including Autofocus and OIS Controllers for different actuator technologies (VCM, Piezo, SMA, MEMs…). Successfully had ADI’s 1st Optical Image Stabilization device designed into one of the most important smartphone manufacturers. Leading the expansion into emerging markets such as China as well as strengthening ADI’s position in Korea while maintaining the industry’s technology leadership. Extremely agile environment with fierce competition, fast-evolving tech and a very short time to market requirements. Proactive Customer engagement, coordination between the sales and engineering teams together with a deep understanding of the market was the key to success.

Leader of an engineering team responsible for the product definition and technical design-in support of Smartphone Camera Autofocus and Optical Image Stabilization drivers and controllers for multiple actuator technologies (VCM, Piezo, MEMs, SMA…) Close engagement with all parties in the supply chain, including the top Mobile Phone makers, Camera Module integrators, microactuator and CMOS IS vendors, etc. Other tasks include competitive analysis, promotion, new technologies investigation, roadmaps.

High Resolution Converters Definition and implementation of a strategy for the creation of a high resolution converter division based on the company’s ASIC IP blocks. Involved in-depth competitive analysis, market research, customer engagement and understanding of the market needs and the existing technology, creation of design specifications and definition of a product family and roadmap. Energy Metering & Renewable Energies Product Launch of the System-on-chip energy metering IC AS8268, including promotion, pricing, worldwide customer engagement (mainly in Asia), technical writing and supervising and coaching of the applications engineers. Specification of new devices, evaluation tools and product roadmap. Started a new Product Line of ASICS for renewable energy products starting with AFEs for Photovoltaic Solar Inverters

Thermal and Capacitive Sensing Products Technical expertise in Thermal and Capacitive Sensing Products for targeted high volume markets; analysis of existing end products and competitors' products, development of specifications for new ICs, product release support, development of reference designs, demo boards, application notes, datasheets and training material. Involved interfacing with cross-functional teams internally and with customers, field applications and sales externally.

European Central Applications Group

European Central Applications GroupApplications support for ADI customers, distributors and regional FAEs from Europe, South Africa and Israel. The products covered include most of Analog Devices linear portfolio (Op-Amps, ADCs, DACs, Accelerometers, MicroConverters…) Support provided instinctively in English, German and Spanish. Part selection for new designs; schematic and board layout revision; software debugging; signal chain assessment and part substitution for performance improvement. Provided engineering support to engineers from the early design stages of their projects until their products were made obsolete.