Casey Major Email & Phone Number

Tampa/St. Petersburg, Florida Area

Tampa/St. Petersburg, Florida Area

As Baker McKenzie's Lead Multimedia Designer, I revolutionized the visual storytelling and efficiency of this world-class law firm, slashing costs and timelines while amplifying its prestigious global image through innovative design leadership.* Automated key processes, trimming a task from 2 hours to 15 minutes and decreasing daily project time by 45%; recognized with two company awards for process innovation and leadership excellence.* Implemented new automation and template systems, yielding a 30% improvement in production time, enhancing service level compliance, and standardizing the global brand’s visual identity.* Directed bi-weekly advanced production technique training, leading to a 25% increase in cross-center productivity and setting a new benchmark for graphic and video production quality.* Elevated in-house video production standards, saving $8,000 per project and generating content that increased internal partner interaction by 45% and external engagement by 15%.* Initiated annual recruitment campaigns attuned to evolving global market trends, attracting a 40% rise in targeted applications and facilitating the successful hiring for over 70 roles.

Kissimmee, Florida, United States

Owner of Something Major Art, producing digital fan art for video games and tabletop RPGs. Manages design, production, and direct sales, both online and at conventions. Skilled in social media and collaboration with manufacturers for larger production runs. Achieved best seller status on Etsy through influencer recognition and active community engagement.

Tampa/St. Petersburg, Florida Area

At Triad Retail Media, a frontrunner in digital retail advertising, I led transformative campaigns as Front End Designer Lead. Elevating major brands like Walmart, my innovative strategies surged client engagement by 20%. I also optimized advertising coherence, accelerating project timelines by 20% and supercharging team productivity.* By adhering to Wal-Mart's retail protocols, increased online engagement for clients like Johnson & Johnson by 20%, enhancing advertising concept integration by 30%.* Optimized team coordination and project congruence through strategic collaborations, cutting project delivery times by 20% and raising client satisfaction by 15%.* Raised team output by 35% through specialized CMS and Photoshop instruction for new members and the introduction of efficiency solutions, halving time-to-market for campaigns.

Sarasota, Florida Area

At Observer Media Group, I transformed our editorial operations, slashing formatting time by 96% and enhancing page completion by 18%. My leadership elevated brand identity, reader engagement, and doubled production speed, embodying our global reputation for excellence and community dedication.* Overhauled the editorial department’s workflow with automated scripting, slashing a 50-hour formatting job to 2 hours and significantly expediting production timelines.* Devised visual strategies for publications, refining the design process, improving brand uniformity, and boosting reader involvement across weekly editions.* Contributed to story development and headline crafting, aiding in an 18% uplift in timely page completions, thus upholding the publication’s punctuality and accuracy.* Promoted production proficiency and professional development by leading designer training and crafting preformatted layouts, cutting layout creation time by 50%.

South Bend, Indiana Area

As the South Bend Tribune's Lead Designer, I was pivotal in achieving a high-caliber aesthetic overhaul, securing seven prestigious design awards, and significantly enhancing our publication's quality and brand consistency across multiple platforms.* Advanced team expertise by integrating top-tier design software and tools, leading to a workflow that garnered seven design accolades and an uplift in publication quality.* Led a major redesign for sports publications, redefining brand presence with new logos and visuals, including a mobile app icon that improved user interface and reinforced brand uniformity.* Mentored four design newcomers, contributing to a 15% increase in departmental output and a smooth transition to new software that ensured uninterrupted design workflow.

Mishawaka, Indiana

Elevated the Bargain and Educational Toys and Games sections at Barnes & Noble, fueling a 20% boost in inventory efficiency and a 10% increase in repeat customers through tailored book recommendations. Spearheaded community programs, enhancing local educational connections and event participation, and crafted a training system that cut service times by 25%.* Headed Bargain and Educational Toys and Games sections, boosting inventory efficiency by 20% and raising customer loyalty through bespoke book suggestions, reflected in a 10% rise in return patronage.* Organized community initiatives that strengthened local education alliances, leading to a 10% growth in local involvement at events and the implementation of our recommended resources by neighborhood schools.* Developed a detailed training regimen that reduced technology-related service duration by 25%, facilitating smoother operations across units and bolstering customer service commendations

South Bend, Indiana Area

Mishawaka, Indiana