MAKING TACTICAL PRACTICALExperienced marketer helping small businesses compete with strategy, branding, digital marketing...and everything in between.

Aeroklas is a member of the Eastern Polymer Group (EPG) and has been producing canopies and plastic aftermarket vehicle accessories for over 35 years. Through their global network, Aeroklas are recognised as a leader in the automotive products field and supply products to over 100 countries.• Member of Group Leadership Team• B2B/ B2C strategic marcomms and customer insights management across Australia, Asia & USA using omnichannel marketing techniques (product, services, brand) across… Show more Aeroklas is a member of the Eastern Polymer Group (EPG) and has been producing canopies and plastic aftermarket vehicle accessories for over 35 years. Through their global network, Aeroklas are recognised as a leader in the automotive products field and supply products to over 100 countries.• Member of Group Leadership Team• B2B/ B2C strategic marcomms and customer insights management across Australia, Asia & USA using omnichannel marketing techniques (product, services, brand) across automotive fleet, OEM and aftermarket channels.• Brand guardianship – Aeroklas, TJM 4X4 Equipped, Flexiglass, BOCAR, development of strategy, communications and tactical plans (traditional and contemporary) using below/ above the line media and external agencies• Marketing communications - Ecommerce (D365/ Magento), customer journeys, acquisition, loyalty and retention program development, web development, big data, lead generation and ROI.• Digital -SEO/ SEM, email, Google & social media, sponsor/ influencer programs. Exceeded all digital KPI metrics for B2B/ B2C +30% three years consecutively. Reduced customer acquisition costs from $5.17 to $0.17, increased engagement from <1M to +6M in 20 months, increased online communities from $40k to +$650k in 2 years.• P&L management, tenders, trend analysis, ROI and revenue maximization• Staff development - Recruitment, professional development and mentoring. Responsible for 13 staff including product managers, digital, design, communications, web and customer service specialists.• Event and conference management (+60 annually).• Revenue maximisation - increased sales and profitability for multiple categories and brands +40%. Show less

WernerCo is a privately owned, fully-integrated, international manufacturer and distributor of access products, fall protection equipment, secure storage systems and light duty construction equipment. Its portfolio of industry leading brands include Werner, KNAACK®, WEATHER GUARD®, Youngman®, BoSS®, Centaure, Duarib, Haemmerlin and Bailey.- Cross-functional role for the (Australian) world's largest ladder manufacturer and distributor, with responsibilities including:- Managing all… Show more WernerCo is a privately owned, fully-integrated, international manufacturer and distributor of access products, fall protection equipment, secure storage systems and light duty construction equipment. Its portfolio of industry leading brands include Werner, KNAACK®, WEATHER GUARD®, Youngman®, BoSS®, Centaure, Duarib, Haemmerlin and Bailey.- Cross-functional role for the (Australian) world's largest ladder manufacturer and distributor, with responsibilities including:- Managing all areas of product category management for the national product portfolio, including the achievement of sales and EBIT targets, strategy, and all areas of the integrated marketing mix- Online/ offline channel marketing- Providing direction and support for the national decentralised sales team- Product and category management and development for new and existing products throughout the lifecycle, from launch to maturation, including distribution, market research, and analysis- Social/digital media management, including content marketing and sponsorship programs- Financial and business performance reporting (including metrics)- Branding, communications and public relations- Managing, and coordinating effectively with, internal and external marketing agents, including graphic designers and agencies- Intellectual Property (IP) management- Managing business tenders and submissions - Conducting customer visits and making presentations- Delivering training to a range of staff at all levels, including B2B/ sales representatives, call centre personnel, agencies, and customers. Show less

Recochem is a Canadian owned, privately held company with a reputation for aggressive market penetration and a diverse distribution network. Since our inception in 1951, we have developed a strong reputation for innovation, flexibility, strong growth and socially responsible business ethics.Responsibility for all Consumer business activities including supply chain management through to sales, product development, marketing and P&L outcomes.Responsibilities also included:-… Show more Recochem is a Canadian owned, privately held company with a reputation for aggressive market penetration and a diverse distribution network. Since our inception in 1951, we have developed a strong reputation for innovation, flexibility, strong growth and socially responsible business ethics.Responsibility for all Consumer business activities including supply chain management through to sales, product development, marketing and P&L outcomes.Responsibilities also included:- Strategic and business planning - Marketing management, including strategy and development- Staff development: managing, motivating, training, and developing, 23 staff; including business managers, sales representatives and external agents, product development staff, marketing coordinators, and customer service teams - Implementation of effective marketing strategies, platforms, and sales growth, initiatives, including multichannel, customer, product planning/revitalisation, and brand management, across all Australian and Asian trading divisions; and leveraging organisational strengths- Product management, including lifecycle management and distribution- Pricing - wholesalers, distributors, resellers, and independents, across multiple channels- Strategic implementation aimed at increasing sales and market share (brand positioning, channel management)- Market research; Customer/ market trends- Budgetary management, reporting and forecasting (sales, profitability, expenses)- Marketing: brand positioning, advertising, web and print management- Stakeholder engagement (contract negotiation, client visits)- Staff development and training Show less

Hills was built by innovation – one person with one idea that built a company, that almost 70 years on, is still evolving and adapting…Home & Hardware (Bailey Ladders): Responsible for strategy, category management development initiatives, integrated marketing mix (product, place, price, and promotion) and profitability.Core responsibilities:- Marketing and product category management (product lifecycle management for new/ existing products)- Business development and… Show more Hills was built by innovation – one person with one idea that built a company, that almost 70 years on, is still evolving and adapting…Home & Hardware (Bailey Ladders): Responsible for strategy, category management development initiatives, integrated marketing mix (product, place, price, and promotion) and profitability.Core responsibilities:- Marketing and product category management (product lifecycle management for new/ existing products)- Business development and investigating merger opportunities- Marketing Branding, PR, sponsorships, advertising, print/ web development)- Reporting, budgeting and forecasting- Intellectual property management- Working closely, and building positive relationships with, technical engineers, multidisciplinary teams and agencies- Stakeholder engagement: Internal/ external stakeholders and customers with regard to the technical aspects of ladders and height access products- Making client visits, giving presentations and conducting business reviews with customers- Staff development and training Show less

AHL manufactured and distributed Masonite®. In this role I managed all national and international marketing activities across the product portfolio. Responsibilities included:Marketing and business developmentProduct management and development, including lifecycle managementBrand managementPricing evaluation and developmentOverseeing product launches and managing customer campaignsAdvertising, communications, and intellectual property… Show more AHL manufactured and distributed Masonite®. In this role I managed all national and international marketing activities across the product portfolio. Responsibilities included:Marketing and business developmentProduct management and development, including lifecycle managementBrand managementPricing evaluation and developmentOverseeing product launches and managing customer campaignsAdvertising, communications, and intellectual property, managementBudgeting and forecastingBusiness reportingWebsite development and maintenance Show less