--Guided rebrand and end-to-end integration of acquired SaaS products, reducing fragmentation by 50%.--Automated Airtable and Bynder workflows, saving 15% in overhead costs.Established vendor briefing documentation and scorecard, reducing procurement process by 20 days.--Introduced global report launch guide and scalable templates, boosting social impressions by 120% and consolidating hours by 20%. --Orchestrated Twilio.org rebranding, achieving an 18% growth in share of voice.Implemented Figma design collaboration system, reducing design handoff inefficiencies by 30%.--Established self-service Canva templates, reducing creative requests by 30% and saving 15 hours weekly.Tools: Airtable, Figma, Miro, Bynder, Slack (Workflows), G-suite, Canva, Adobe Creative Suite

--Spearheaded program standardization for 2021 events, including Prime Day, Black Friday, and Cyber Monday for Prime Video by building launch workflows with enhanced approval mechanisms for creative and messaging execution.--Initiated SOP development and onboarding roadmap for an offshore production team to own steady-state creative and templated work. Monthly savings of 480 creative hours, equating to 3 FTE.--Enacted launch templates for program planning ahead of creative kickoff. Standard requests saw a 3 day reduction, decreased escalations and set framework for handoff to production creative team.--Guided development of automated template components, including spec guidelines, for new UX rollout of live sporting events web pages. Resulting in a 25% saving in creative hours during new sports launches.-- Leader of process mapping across global work streams and development of standardized program toolkits, including creative project plans scaled across programs for consistent delivery and handoff of deliverables to partner teams.-- Coordinated across multiple teams, including strategy, UX, creative, dev, content, and product, to identify project goals, build timelines, and confirm scope- -Active member of affinity / ERG groups: GlamazonTools: Robohead, Confluence, SharePoint, Dropbox, Adobe Creative Suite, Figma, Outlook, Slack, Chime

--Coordinated Prime Video’s Holiday 2020 promotions, ensuring alignment on content, deliverables and CX strategy to optimize SOV. --Optimized steady-state creative for all Prime Video properties, refined workflows to reduce churn and increase creative outputs. Reduced average project churn by 18% (~100 hours/month and raising deliveries by 25%).--Established asset procurement SOP for studios partners, a universal tracking system and RACI matrix for marketing launches. 10% decrease of weekly hours for design, merchandising and partner management teams.

--Influenced and guided cross-functional teams to analyze tools to meet agency needs, leading to the implementation of Wrike. Onboarded 24 internal and freelance employees while managing over 150 client campaigns.--Designed and implemented process improvements for a systematic and streamlined request workflow. Accomplished 85% of campaigns to be executed on-time and under budget.--Defined strategic best practices and guidelines to improve client relationships and partner renewals. Renewals expanded by 33% within one year as well as increasing revenue by over $1M. --Executed RFP analysis, contract negotiation & vendor management as well as financial reports, team evaluation, coaching and mentoring, training and performance.--Partnered with design and strategy team to launch creative tools such as style guides, photo assets, graphic templates and automation banners for cohesive branding for partner campaigns.-– Built and managed program initiatives and processes for the in-house creative team to drive cohesive collaboration, facilitate resources, establish review cycles, meeting cadences and optimize schedules. Tools: Workamajig (PM Tool), Wrike, Teams, Slack, Asana, Tableau, Dropbox, ConfluenceAccounts: Microsoft, Adobe, Accenture, Infosys, MongoDB, FlintFox, Citrix

--Led project management team which supports all creative disciplines, along with team’s resources, staffing and vendors. Responsible for evolving processes as needed for day-to-day execution, including the implementation and company transition of a new project management tool, Asana. Improved team output and reduced overhead costs by 30%. --Established a product launch team comprised of members from various departments to inaugurate a new launch procedure for all future products. Resulted in a 3x lift in web sales on Amazon and 4x increase on Nuunlife.com.--Team lead for the design of a groundwork for the international distribution process for a specialized product, rolling out new product to Canada, New Zealand, and the United Kingdom: Increased product sales by 60%.-- Proactively set up foundational creative operational best practices, including shared drives/asset management, review process, meeting cadences, and status templates to streamline workflows.--Restructured event planning protocols, increasing activations by 7% with $450K in new sales.--Established foundational creative operational best practices, asset management, review process, meeting cadences, and status templates to streamline workflows, improving project estimation/scoping.Tools: Asana, Wrike, Trello, Slack, Netsuite, Brandfolder, Marketo

Managed all veterinary and breeder channel-related marketing programs, working closely with various teams, including acquisition, digital and social, public relations, business intelligence, and internal communications. Evaluated opportunities based on overall business goals, ROI, brand synergy, and potential impact and visibility. Collaborated with vendors to facilitate production of marketing materials. Commissioned and coordinated channel marketing research to understand target audiences.Accomplishments: --Proactively lead partner planning process that established mutual performance objectives across all channels--Owned conceptual framework for channel projects from start to finish--Co-led cross-functional project management implementation: Jira and Wrike--Orchestrated overhaul of channel work flow, including a 300+ page website, email communications, and advertising to drive channel performance--Guided and developed marketing campaign that engaged breeder channel – leading to a 47% increase in members and gain in enrollments --Leveraged Google Analytics to increase CTR by 8% for breeder channel--Expanded sales through revitalizing implementation procedures for both our external and internal teams--Managed cross-platform projects to ensure cohesive strategy, design and deliverables to channel partners--Remotely supervised and mentored direct reports for marketing strategy implementation and partner on-boardingTools: Jira, Wrike, Google Analytics, Slack, Survey Monkey, Google Drive, Mailchimp

--Supervised the on-boarding of new partners overhauling project workflow which included restructuring 300+ pages within the websites, communications and advertising initiatives.--Drove overall channel performances increasing breeder partners by 43%, 87% gain in monthly subscriptions, a 19% increase in shelter partners, and a 48% gain in subscriptions. --Developed functional project requirements to ensure final deliverables mapped to business needs.--Accountable for the supervision of all channel-related program initiatives, conceptual framework and product development within a budget of $500K.

--Coordinated direction of account executives and creative team to exceed marketing goals.--Planned, analyzed and evaluated agency outputs relevant to assigned client projects and needs.--Orchestrated client-facing meetings and maintained strong client, vendor, and subcontractor relations.

--Day-to-day client facing project support and logistics for consumer and technology brands. Clients included Avanade, Savers, FIRST Robotics of Washington, Washington’s Lottery and EMC Isilon--Planned, coordinated and executed on Savers/Value Village annual Halloween campaign, including compiling and shipping mailers to media internationally, media outreach and coverage reporting--Maintain and update international media lists with press contacts--Provided daily monitoring of social media channels and online engagement--Draft pitches, conduct press outreach for client initiatives and compile weekly industry trend reports --Coordinate logistics and execute events (for the media and public)--Research new business prospects, create new business tracker and assist with new business pitches--Event coordination including day-of logistics for EMC Isilon grand office opening, press conference, and VIP luncheon with more than 50 business and government officials