Ensuring growth of the Tiffin platform via its products, promotions, and information. Responsibilities:- Ideation and development of Tiffin's portfolio, including Tiffin Food Court, Taste of Tiffin, and the internal consultancy services. - Steering brand direction and success for each product. - Managing relationships with stakeholders, clients, vendors, and project teams. - Overseeing marketing and promotional activities within the Tiffin umbrella, including content strategy and management.- Implementing brand plans according to consumer trends and insights.

Responsible for the coordination and completion of projects within Freeform's house brands, namely Tiffin Food Court and Urbanscapes Festival. Duties include:- Strategising brand concepts and big ideas- Leading project planning sessions- Coordinating internal resources- Managing relationships with stakeholders, including clients- Achieving operational objectives- Securing growth opportunities, identifying trends, and initiating new projects- Overseeing accounting, budgeting, and billing

Responsible for developing marketing strategies and delivering campaigns for Freeform and its client and sponsor projects / events, and for its subsidiaries including music events at Upfront, The Bee, Urbanscapes, Tiffin, and 2 Hang Kasturi, with the aim of maximising foot traffic, visibility, reach and encouraging ticket sales. Duties include:- Building and enhancing the Freeform brand (The Bee, Upfront, Urbanscapes, Tiffin, 2 Hang Kasturi) including tone of voice, key messaging and brand direction.- Developing and implementing events marketing strategies to grow revenue while working to positively impact client satisfaction, build relationships and deliver campaigns that meet and exceed goals.- Project management and development of all attributed online marketing efforts and channels including social media platforms, email marketing, publicity / media partnerships, influencer outreach, and website.- Ensuring that marketing campaign strategies and plans are consistent with the company's objectives and goals.- Collaborating with Business Development team to ensure marketing initiatives meet clients and sponsors needs.- Creating and maintaining metrics reports on marketing efforts, effectiveness and business impact. Analyse marketing and sales data to track and develop insights and make recommendations on areas for optimisation.Notable work: Urbanscapes Festival 2017, Urbanscapes Festival 2018, Upfront Presents The xx Live in Kuala Lumpur, Tiffin Food Court 2018.

In charge of programming shows under Freeform platforms, such as The Bee, Upfront, Urbanscapes, as well as 2 Hang Kasturi. Highlight shows to date include Urbanscapes 2017, The Temper Trap, Nirvana Tribute Night, Tennyson, Cigarettes After Sex. Managing digital & social media channels for all Freeform platforms, including planning, crafting, community managements, analytics, and reporting. Organising and running Urbanscapes Festival 2017, Malaysia's longest running creative arts festival.

Host / announcer for the weekend shows on the radio station, while occasionally carrying out interviews with artists both local and international, as well as business/corporate clients.

Staying ahead of the curve when it comes to digital trends and their relevant platforms, and having a deep and thorough understanding of consumer patterns and behaviors, which then leads to researching, gathering and analysing data to develop well-informed strategic plans for clients and their brands, as well as producing cohesive and intelligent plans to bring success to campaigns.

Responsible for writing clear, persuasive and original copy (mainly ATL and BTL); and amending, revising and proofreading each and every campaign in response to feedback from the team or clients throughout the campaign’s production stage to its completion. Additionally, this includes liaising with clients and interpreting their briefs through brainstorming and developing creative concepts in partnership with the team and creative director.

Responsible for developing and overseeing the execution of social media and digital initiatives, including developing and managing viral campaigns and supervising social media sites.Managing social media campaigns, day-to-day activities, and dialogues and interactions on online platforms for KidZania, Sanrio Hello Kitty Town, and Little Big Club Puteri Harbour. Monitoring and regularly providing feedback and insights on effectiveness of campaigns to improve project strategies.

News & traffic sourcing, compilation and reading for daily on-air presentations, with the occasional field work consisting of live corresponding for press conferences, interviews, and launches. This position also requires me to write scripts for PSAs, in-house promotions, and at the same time serve as a ready voice talent for PSAs, commercials and promos.

On-ground activation and engagement for Fly FM.