*Lead development and execution of comprehensive social strategies, tone of voice, evergreen content, and tentpole campaigns for TV and film IP as well as entertainment and lifestyle brand channels* Lead teams driving innovative and social-first talent, creator, and digital marketing campaigns* Craft creative deliverables using platform-specific standard methodologies for paid & earned media, as well as organic content & copywriting* Define and deliver against KPIs to grow awareness and intent for franchises and brands* Build and deliver strategies to nurture & grow fan communities online* Develop the social content, programming strategies, partnerships, and stunts to promote film, TV, and product launches* Collaborate closely with other departments, including senior leadership, social, creator and creative production teams to ensure alignment of messaging, goals, and strategies across all campaigns and client work* Drive measurable outcomes including warm & hot leads that translate into revenue for the business* Support, guide, and mentor teams to deliver their best work

• Lead social and digital strategies and produce dynamic creative content for various entertainment clients including Walt Disney, Warner Bros., Sony Pictures, Amazon, Netflix, and more• Manage client relationships day to day, preparing/presenting regular reports, pitches, consultation sessions, and campaign plans for all levels of social activity• Apply a wealth of experience within social media marketing, to effectively consult, plan and implement social strategies that will engage a target audience• Use social and buzz monitoring tools to identify partners, influencers, and trending conversations• Monitor buzz and reporting from initial development through execution and delivery, using data-driven insights to course-correct and dynamically evolve campaigns• Produce and/or socially support campaign events including red carpet premieres, Q&As, junkets, talent and influencer content shoots, and awards ceremoniesThink Jam is an award-winning digital marketing agency with offices in London, Los Angeles and New York. Established in 2004 we specialize in providing world-class digital creative, online publicity as well as social media, marketing and campaign launch strategies and management services to a broad roster of global clients.www.thinkjam.com

- Developed and executed digital and social media campaigns, managing platforms and fan communities across titles like Ad Astra, the Harry Potter franchise, and the Stanley Kubrick estate. - Won a Bronze Telly Award for Branded Content for Archer Danger Island.- Produced and managed a multi-location content shoot for the cast of Booksmart in Austin during SXSW. - Managed content, calendars, and copywriting for paid and organic social across the 20th Century Fox catalog including series like Bones, Buffy the Vampire Slayer, How I Met Your Mother, X-Files, The Simpsons, and This Is Us, and film titles like Die Hard, The Sandlot, and the MGM library.- Created launch and sustain creative content plans for Netflix originals, A Little Help With Carol Burnett, and seasons 1 and 2 of Nailed It!- Built series-launch social campaigns for Station 19, For The People, and The Good Doctor including a first-to-market body mapping AR lens.- Delivered a strategic and fan-centric brand social campaign for ABC to hype the final season of TGIT with a focus on the final season of Scandal, How to Get Away With Murder, including live coverage, a gamified AR lens activation, and 200th episode celebration content for Grey’s Anatomy.

TV Critic and member of the TCAPitch, write, create timely features, galleries, and in-house videoAttend junkets, premieres, upfronts, TCA Press Tours and other industry eventsManage and assign freelancer content for publication across the entertainment channelsAnalyze content performance in real-time to optimize strategy and ensure maximal relevanceOptimize for SEO, track PVs and impressions to ensure all KPIs are hitManage and update the monthly Entertainment budgetManage Entertainment channel's social media accounts (Twitter, Pinterest, etc)Initiate and maintain relationships with representatives from various media outlets, PR firms, and event coordinators

(award-winning OCAA publication) Coordinate and manage magazine production Ensure all staff are meeting deadlines and fulfilling responsibilitiesRead and edit magazine content Work with art team to choose fonts, make design decisions and assist with layout of final pagesInitiate story ideas, find sources, write articles and take accompanying photographs

Initiate story ideas, produce article and take accompanying photographsEdit copy and final draftsInitiate and assign story ideas to reportersLayout weekly entertainment pagesCreate headlines, photo cutlines and edit stories

Wrote daily entertainment briefs, attended AMEX-sponsored events (ex: Rogers Cup, various theatre productions) and wrote features for the More Access microsite on canada.com

Initiate story ideasUpload and manage web contentWrite daily entertainment briefsCompile photo galleries