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I am a highly motivated, influential, creative, and goal-oriented professional with diverse channel distribution and campaign management experience. I am a passionate leader with strength in developing and executing growth strategies designed to achieve sales and profitability goals. I specialize in the creation & execution of integrated marketing campaigns and product launches along with consumer insights and consumer research. I have 10 plus years of demonstrated channel marketing, consumer promotions, advertising and merchandising program development and have worked with many partners including Lowe's, The Home Depot, Toys R Us, Target, and Walmart. CHANNEL MARKETING - CONSUMER PROMOTIONS - CUSTOMER INSIGHTS - VISUAL MERCHANDISING - ADVERTISING - EVENT MARKETING - SALES & NEGOTIATION - ROI EVALUATION - MARKET ANALYSIS - TEAM LEADERSHIP - SKU RATIONALIZATION
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Principal - Kreg Jones Design Inc.Kreg Jones Design May 2021 - Apr 2022
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Associate Director Of MarketingRobern Oct 2020 - Apr 2022 -
Senior Product ManagerRobern Sep 2019 - Oct 2020
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Director Of Business DevelopmentRevolution Lighting Technologies, Inc. Oct 2016 - Jul 2018 -
Marketing Communications ManagerTyco Fire Products Mar 2015 - Oct 2016 -
Consumer Marketing ManagerLutron Electronics Mar 2011 - Aug 2011Responsible for the development and implementation of marketing and communication strategy to reach the end-user / homeowner and drive sales of residential products. Consumer demand campaign development including print, digital media & online advertising, social media, and direct marketing. -
Channel Marketing ManagerLutron Electronics Oct 2007 - Nov 2010Responsible for channel marketing to support Lowe's, Canada, Mexico, and New Business in the Retail Channel. Fostered relationships with marketing partners at key accounts to develop & execute account specific marketing programs. Presented and sold-in marketing programs to account’s merchandising and marketing management teams. Developed new 8 foot set and conducted in depth research to guide strategic consumer-minded changes to display. At this time, I also spear-headed and fast-tracked strategic consumer marketing initiative including the following elements: event marketing, digital marketing, TV, direct mail, radio, mail-in offers, and sweepstakes
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Market Development LeaderLutron Electronics Jul 2007 - Oct 2007Leader in strategic initiative to launch new and innovative products into the marketplace to Electrical Distribution and Lighting Showroom accounts in the Mid West Region including Chicago, Grand Rapids, and St. Louis markets. Focused on the sell-in and training events at top performing accounts and identified potential growth accounts.
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Trade Promotions ManagerLutron Electronics Apr 2005 - Jul 2007Responsible for all Lutron cross-channel promotional activity within retail channel, lighting showrooms, and electrical distribution for wallbox business. Lead cross-functional team through planning, production and implementation process for national campaigns. Responsible for preliminary financial analysis of programs through results summary including ROI.
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Merchandising And Promotions ManagerK'Nex Industries Oct 2000 - Apr 2005Responsible for account specific programs and providing sales tools including trend analysis, point of purchase materials, planogram development and the tracking of promotional activity. Responsibility in development assistance of account specific goals and strategies, working knowledge of account requirements, effective communication of goals and plan development between departments, and in measurement and analysis of trade promotion results. -
Marketing Services CoordinatorK'Nex Industries 2000 - 2002Responsible for the ideation, development and production of all point of purchase materials (temporary and permanent). Assist in the development of packaging and merchandising solutions in accordance with industry standards and account requirements.
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Sales CoordinatorSotheby'S Jun 1998 - Sep 2000Supported the catalogue development and sale preparation for “Silver”, “Objects of Vertu”, and “20th Century Works of Art” departmentsGraduate of Sotheby's Internship Program with a focus on Trusts & Estates
Catherine Jones Skills
Catherine Jones Education Details
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Art History & Economics
Frequently Asked Questions about Catherine Jones
What is Catherine Jones's role at the current company?
Catherine Jones's current role is Strategic Product, Brand and Marketing Communications Professional.
What is Catherine Jones's email address?
Catherine Jones's email address is ca****@****hoo.com
What is Catherine Jones's direct phone number?
Catherine Jones's direct phone number is +126762*****
What schools did Catherine Jones attend?
Catherine Jones attended Colgate University.
What skills is Catherine Jones known for?
Catherine Jones has skills like Product Development, Marketing, Product Marketing, Cross Functional Team Leadership, Marketing Strategy, Sales, Merchandising, Management, Product Management, Advertising, Competitive Analysis, Sales Management.
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Catherine Jones
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Catherine Jones
Corporate Responsibility | Esg | Community Engagement | Employee Engagement | Volunteerism | SustainabilityUnited States1acehardware.com -
Catherine Jones
Deputy Of Resource Analysis Division | Acquisition Program Management|ContractsColorado Springs, Co -
Catherine Jones
New York City Metropolitan Area5computacenter.com, anv.eu.com, telefonica.es, computacenter.com, baldorfood.com1 +441707XXXXXX
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