Where do I start? I'm a middle-aged creative who has not only survived but thrived in the turbulent, ever-evolving world of creativity. How did I do that over 30 years? Through a combination of humour, hard work, and surrounding myself with people who are better than me.I started as a designer and evolved into a creative copywriter. I write both long-form and campaign lines, but I prefer the campaign headlines. They're just more fun!While Focus Creative was our first agency, (almost 20 years old!) we've had two more babies since. There's Batch, our low-touch, get–it–out–the–door agency for those who know what they want and need a skilled touch to deliver. And there's Future Focus, our sustainability consultancy that unapologetically encourages companies to see the superpower in authentic sustainability as a vehicle for innovation, staff retention, de-risking operations, and, of course, business growth.Top five things I love about my job.One.Working with De'Longhi for over 20 years. If that doesn't tell you a little about us as an agency, then you don't understand client-agency relationships.Two. Working alongside creative people. They never cease to amaze me.Three.Being able to dress like a hobo and be considered at the cutting edge of creativity.Four. Nailing an idea and being super nervous (and excited) about presenting it in the hope that the client loves it as much as me.Five.Learning about business and industries, I would never have had the chance to learn about. Want to know about sustainable concrete? I'm your man. Keen to understand how an IO Test Plug speeds up PVC pipe pressure testing? Easy. Thinking of buying a fully automatic coffee machine over a manual one? But not sure? Let me enlighten you.30-odd years down, and still loving it!