Developing B2B social media marketing graphics and strategies to target diverse industries in New York City, focusing on organic content growth and engagement metrics like Instagram views, follower growth, and content reach.

• Collaborated with Boston Consulting Group (BCG) to develop a flexible work strategy, improving employee co-presence by 25% through strategic management of attendance and optimizing workplace density, validated by employee survey data analysis.• Facilitated communication with the professor and organized 10+ expert interviews to identify workplace issues in BCG, directly enhancing BCG's internal marketing and employee engagement strategies using Microsoft Office.

• Collaborated within a 16-member committee to organize the 2024 Senior Convocation with the Campus Activities office.• Successfully secured Kumail Ali Nanjiani as the keynote speaker, attracting around 5,000 attendees and significantly elevating the event's prestige and engagement.

• Analyzed 50+ global construction companies’ social media (e.g., Meta, Linkedin) and marketing strategies (e.g., email and content marketing, targeted ads, SEO) to assess industry trends and identify client’s positioning.• Developed and executed customized marketing strategies integrating SEO optimization, social media campaigns, and email marketing, increasing client engagement and strengthening brand consistency by around 30%.

• Facilitated coursework for "Making a Difference by Design" and "Art+Science–Sustainability, Multiculturalism, and Transdisciplinarity," including grading and feedback.• Worked closely with the Professor to develop teaching strategies and held weekly meetings with students to ensure their academic success.

• Coordinated and executed rehearsals, ensuring a seamless transition for actors upon arrival and subsequent preparation for the debut of the Broadway musical "Hadestown" in Korea.• Expertly translated scripts and conducted interviews, bridging the language gap and ensuring clarity and cultural accuracy for the production.• Assisted in logistical management for foreign staff, providing accommodations, itinerary guidance, and on-the-ground support to ensure a smooth and efficient stay in… Show more • Coordinated and executed rehearsals, ensuring a seamless transition for actors upon arrival and subsequent preparation for the debut of the Broadway musical "Hadestown" in Korea.• Expertly translated scripts and conducted interviews, bridging the language gap and ensuring clarity and cultural accuracy for the production.• Assisted in logistical management for foreign staff, providing accommodations, itinerary guidance, and on-the-ground support to ensure a smooth and efficient stay in Korea. Show less

• Led the execution of a targeted social media marketing campaign, creating and scheduling daily posts through Hootsuite, resulting in an increase of 150 new followers and 200 additional social media clicks.• Conducted market research to identify trending topics and audience preferences, crafting compelling content that drove higher engagement rates and received 50 more direct messages, significantly enhancing brand interaction.