-Lead marketing, communications, and retail promotion strategy for 4,000+ store unattended convenience retail franchise with 45 branch warehouse locations.-Focused on same store and incremental revenue, market share, and brand equity growth. -Developed 6,000+ screen digital-out-of-home retail advertising network focused on enhancing the consumer experience and driving revenue.-Areas of impact include: B2B and B2C marketing strategy, unattended and automated consumer experience, marketing technology, category management, client service and retention, consumer insights, market research, same store sales, digital out-of-home advertising, retail growth initiatives, and sales enablement.-Lead and grow a team of 7 super-talented marketers

External Communications Management-Oversee B2B and B2C sales CRM and Marketing Automation database platform and processes via Salesforce and MailChimp-Develop and manage mobile app-based mobile forms, operations excellence, client retention program via ProntoForms-Develop and manage digital customer service survey program and reporting platform via Alchemer-Oversee all external communications (blog, website, email marketing, social media, sales materials, press releases, newsletters, etc)-Contract and service agreement managementStrategic Planning & Execution-Develop and execute annual marketing plan, goals, and metrics -Lead and empower team of two marketing managers-Develop and launch new lines of business to drive incremental new revenue-Develop and implement strategic partnerships and programs to drive same store sales growth-Research potential new markets for acquisition -Contribute to private label product line development Retail Focus-Influence new product selection and retail planogram development for all channels-Oversee creation and implementation of retail product promotions in over 650+ retail locations-Contribute to retail channel branding and point of sale refresh projects-Data analysis and reporting to improve margins via pricing, spoilage reduction, sell through, etc

-Build-out, launch, and administration of Salesforce.com CRM database platform-Creation and management of company-wide client retention program, including 12 branch locations-Creation and management of digital annual customer service survey-Manage contracts and service agreements-Creation and implementation of product promotions-Private label and new product development-Content creation for company press releases-New market development-Data analysis and report building-Build proposals and presentations for sales and senior management team-Prospect sales leads for outside sales team

Feeding The Future is a non-profit foundation aiming to end childhood hunger through monetary donations, goods in kind and volunteer opportunities.Raised and donated over $750,000 to local Feeding America food banks and other organizations since 2017 - equating to over 3M+ meals.Learn more at www.feedingthefuture.org

Responsible for creating and implementing high-level corporate marketing partnerships for the Chattanooga Mocs athletics department while also building and maintaining relationships with corporate partners and the athletic department staff.

Responsible for generating new and renewal sales revenue through season ticket, group, corporate hospitality, skybox and sponsorship inventory.

Responsible for generating new and renewal sales revenue through season ticket and group outings for NASCAR’s top three tiers of professional racing events at all Dover Motorsports’ facilities and NHRA’s top tier of professional racing events at Gateway International Raceway.My success as a CAE was centered upon customer relationship management through exceptional customer service and follow through.

Responsible for oversight of day-to-day golf course operations including: supervision of golf cart and concessions personnel; daily business transactions and financial statements; biweekly employee payroll; purchasing and monthly inventories; and event management.

Responsible for conducting budget analysis and audits on current and expired university grant accounts.