Chris Reid Email & Phone Number

San Francisco Bay Area

Redwood City, California, US

• Led and scaled PLG developer growth marketing across team of 17 direct and matrixed reports for SaaS infrastructure acquisition. Delivered 65% annual product growth.
• Design and execute integrated, multi-channel, multi-touch demand gen strategy and campaigns across full buyer journey from awareness to contract conversion. 186% PLG revenue growth y/y.
• Build and execute content marketing strategy spanning from web to in-product to power demand gen. Content includes dedicated deploy.equinix.com website, Webby award nominated Traceroute podcast, use cases/workloads.
• Lead product marketing for the global cloud native/developer segment including competitive analysis and differentiation, use case targeting, messaging, market segmentation and activation, UX enhancement and new.
• Manage and execute comms program to engage technical audience and customers including blogs, social, newsletter, online and in-app.
• Manage cloud native advocacy program yielding 20+ customer, partner, start-up and open source written and video stories per year.

Redwood City, California, US

• Grew Equinix global brand and reputation, scaled team from 5 to 10 during period of accelerated growth that included integrating 15+ acquisitions and establishing sustainability leadership position in the data center.
• Engaged c-suite and repositioned company from data center to digital infrastructure provider to stay ahead of changing market and evolving product portfolio.
• Managed all aspects of Equinix brand strategy including corporate identity, visual design and messaging, brand-family architecture, data center and office look and feel, acquisition integration rebranding and product.
• Pioneered ABM marketing for Equinix to build brand awareness and engagement with 6k global target customer and prospect accounts. Brought 64% of targets to corporate website and won Demandbase STAR (now SMART) award..
• Co-founded our corporate sustainability function, secured executive champions and support, identified ESG guidelines and wrote our annual sustainability reports and content for customers, investors and the industry.
• Scaled sales enablement by developing themes, c-suite presentations and speaker notes, video and content; plus sales enablement programs and assets for our Connect annual sales kickoff during 10-year span when.

Redwood City, California, US

• Selected to lead Equinix MarCom and vertical marketing team after Equinix acquisition of Switch and Data. Designed, recruited and scaled team from 3 to 10 to drive all aspects of GTM during company’s early days at.
• Developed company's original positioning and differentiation strategy - Platform Equinix™. Managed launch and enablement across comms, sales, marketing and IR.
• Designed strategies and executed company's vertical GTM across: Financial Services; Telco; Cloud, MSP and SaaS and Enterprise segments. Developed market segmentation strategies, demand gen campaigns, events, lead.
• Sourced outside Enterprise IT expertise from industry analysts to develop playbooks and sales content to expand addressable market from service providers to include enterprise IT buyers.
• Stood up first formal demand gen and campaign frameworks and team. Adopted Sirius Decisions demand gen model including programs, lead scoring and nurture.
• Installed Marketo as company's first marketing automation platform, integrated with Salesforce.

Tampa, Florida, US

• Switch and Data achieved 22% CAGR 2007-2009, acquired by Equinix in 2009 for $689M
• Led all communications, product, IR, segment, demand, and field marketing
• Created the awareness, positioning, and brand momentum to help the company deliver the best stock performance of its peers, leading to $689M acquisition by the category leader

US

• Arbinet achieved 51% CAGR 2001-2004, NASDAQ IPO in 2004
• Created the B2B telecom exchange platform category and recognized as its leader
• Promoted to positions of increasing responsibility while contributing to the development of Arbinet from start-up organization in 1999 to 130-employee public company in 2007
• Number 12 employee, led all communications, product, segment, demand and field marketing

Chicago, Illinois, US

• Management consultant for summer internship during business school

London, GB

• Sales Supervisor-Export Directories, 1996-1997Account Executive, 1993-1996
• Achieved highest sales and account retention rate and then promoted to lead ten person sales and marketing department for publishing start-up sold to US West, now Qwest Communications

• Managed and trained team of 50 construction workers in Angola, Africa until evacuated due to UNITA rebel military activity

Mba, • Emphases In Strategy And Entrepreneurship

Ba, History