Led and scaled PLG developer growth marketing across team of 17 direct and matrixed reports for SaaS infrastructure acquisition. Delivered 65% annual product growth.• Design and execute integrated, multi-channel, multi-touch demand gen strategy and campaigns across full buyer journey from awareness to contract conversion. 186% PLG revenue growth y/y.• Build and execute content marketing strategy spanning from web to in-product to power demand gen. Content includes dedicated deploy.equinix.com website, Webby award nominated Traceroute podcast, use cases/workloads, advocacy, and technical deployment guides. Drove new user signup growth 300% y/y with flat budget.• Lead product marketing for the global cloud native/developer segment including competitive analysis and differentiation, use case targeting, messaging, market segmentation and activation, UX enhancement and new capability launches.• Manage and execute comms program to engage technical audience and customers including blogs, social, newsletter, online and in-app.• Manage cloud native advocacy program yielding 20+ customer, partner, start-up and open source written and video stories per year.• Manage event program to grow awareness and engage cloud native/dev audience at KubeCon, ATO, devopsdays, local meet-ups and livestream videos.• Developed and ran bi-annual Proximity internal sales and stakeholder enablement program to engage and update commercial teams to support the integration and growth of our new SaaS acquisition.• Define and instrument buyer journey to measure and optimize user experience, time to value and revenue. And to optimize marketing spend ROI.o Build, instrument and accelerate product adoption journeys for new userso Run integrated revenue growth campaigns with product, success and sales teams

Grew Equinix global brand and reputation, scaled team from 5 to 10 during period of accelerated growth that included integrating 15+ acquisitions and establishing sustainability leadership position in the data center industry. Company revenue grew 250% 2015 to 2021. Selected for Equinix Archimedes leadership development program.• Engaged c-suite and repositioned company from data center to digital infrastructure provider to stay ahead of changing market and evolving product portfolio.• Managed all aspects of Equinix brand strategy including corporate identity, visual design and messaging, brand-family architecture, data center and office look and feel, acquisition integration rebranding and product portfolio and identity, guideline development and content and asset compliance and governance.• Pioneered ABM marketing for Equinix to build brand awareness and engagement with 6k global target customer and prospect accounts. Brought 64% of targets to corporate website and won Demandbase STAR (now SMART) award. Member of Demandbase customer advisory board.• Co-founded our corporate sustainability function, secured executive champions and support, identified ESG guidelines and wrote our annual sustainability reports and content for customers, investors and the industry.• Scaled sales enablement by developing themes, c-suite presentations and speaker notes, video and content; plus sales enablement programs and assets for our Connect annual sales kickoff during 10-year span when attendance grew from 250 to 1,050.• Developed and managed corporate communications strategies and wrote numerous press releases, c-level speeches, market and employee videos, our first Global Interconnection Index flagship thought leadership report, key message documents, customer and internal FAQs.• Stood up and scaled corporate customer advocacy program to generate hundreds of references from global customers.

Selected to lead Equinix MarCom and vertical marketing team after Equinix acquisition of Switch and Data. Designed, recruited and scaled team from 3 to 10 to drive all aspects of GTM during company’s early days at global scale. Company revenue grew 275% from $883M to $2.4B 2009 to 2015.• Developed company's original positioning and differentiation strategy - Platform Equinix™. Managed launch and enablement across comms, sales, marketing and IR.• Designed strategies and executed company's vertical GTM across: Financial Services; Telco; Cloud, MSP and SaaS and Enterprise segments. Developed market segmentation strategies, demand gen campaigns, events, lead nurture flows and sales enablement education and assets.• Sourced outside Enterprise IT expertise from industry analysts to develop playbooks and sales content to expand addressable market from service providers to include enterprise IT buyers.• Stood up first formal demand gen and campaign frameworks and team. Adopted Sirius Decisions demand gen model including programs, lead scoring and nurture. • Installed Marketo as company's first marketing automation platform, integrated with Salesforce.• Led digital marketing, advertising, product marketing, US field marketing and partner marketing functions at Equinix during critical corporate growth phase. • Persuaded CMO to stand up formal product marketing function.

Switch and Data achieved 22% CAGR 2007-2009, acquired by Equinix in 2009 for $689M• Led all communications, product, IR, segment, demand, and field marketing• Created the awareness, positioning, and brand momentum to help the company deliver the best stock performance of its peers, leading to $689M acquisition by the category leader

Arbinet achieved 51% CAGR 2001-2004, NASDAQ IPO in 2004• Created the B2B telecom exchange platform category and recognized as its leader• Promoted to positions of increasing responsibility while contributing to the development of Arbinet from start-up organization in 1999 to 130-employee public company in 2007• Number 12 employee, led all communications, product, segment, demand and field marketing

•Management consultant for summer internship during business school

Sales Supervisor-Export Directories, 1996-1997Account Executive, 1993-1996•Achieved highest sales and account retention rate and then promoted to lead ten person sales and marketing department for publishing start-up sold to US West, now Qwest Communications

•Managed and trained team of 50 construction workers in Angola, Africa until evacuated due to UNITA rebel military activity