Q2 2022 Magnitude Award Winner: Automate to Innovate2022 Annual Magnitude Award Winner: Automate to Innovate

Epsilon is an all-encompassing global marketing company, a leader in creating connections between people and brands. We find, acquire and retain customers for brands around the world.Responsible for serving as the main analytics point of contact for clients and internal teams. Use data and analytics to drive effective marketing campaigns through email, direct mail, social media and other channels. Work closely with internal account and creative teams, as well as external clients to develop long term and short term strategies to drive revenue and improve other KPIs for the client's business. Use multivariate testing (A/B Tests) , prior campaign analysis, predictive models, segmentation, and consumer level data to optimize marketing campaigns.Work with development teams to build interactive online portals and dashboards where clients can view KPIs on demand. Work with client to develop customer retention and loyalty programs. Adjust and refine marketing strategy to improve retention and other KPIs that are the focus of clients. Present results and use them to build new initiatives during quarterly reviews with clients. Oversee the campaign deployment and analysis performed by other analysts on the team, including direct reports. Contribute to RFP responses in order to acquire new business.

Epsilon is an all-encompassing global marketing company, a leader in creating connections between people and brands. We find, acquire and retain customers for brands around the world.Duties include:Working with clients to develop new marketing campaigns that are driven by analytics. Modeling direct marketing campaigns using big data to target customers with high likelihood of making a purchase. Utilizing SAS and other analytic software to run various client requests and produce reports. Analyzing campaigns to create and present reports to clients which measure performance.

Provide financial and market research on ongoing internal R&D and strategic initiative projects.Create cost-benefit analysis on potential new strategic initiatives proposed by researchers.Assist director’s office in determining which projects should continue to be internally funded.Create systems engineering workshop involving the relief efforts of the Haiti earthquake.