Chris Siciliano Email & Phone Number

Asheville, Nc, Us

Asheville, North Carolina, United States

Oversees copy and video for the Brand & Creative team, managing a group of ten copywriters, video editors, producers, and motion graphics artists, responsible for maintaining the voice of ServiceTitan and its subsidiaries (Aspire, FieldRoutes) across all content and integrated campaigns.Works closely with the Head of Creative to develop overarching strategy and high-level messaging for company-wide initiatives, including campaigns, user conferences, product launches and more.Writes, edits, and oversees the development of copy for site, display, social, video, direct mail, out-of-home and other channels.Manages the in-house video arm of the creative team, overseeing pre- to post-production, editing, scriptwriting, and more, while ensure finished assets adhere to brand guidelines.Partners with stakeholders from product marketing, demand generation, and other key departments to conceptualize, create, review, and deliver content according to company objectives and goals.Works closely with the design arm of the creative team as well as leadership and colleagues across the company on projects, campaigns, and overall brand direction.

Asheville, North Carolina, United States

Responsible for maintaining the voice and tone of ServiceTitan and its subsidiaries (Aspire, FieldRoutes) across all content and campaigns produced by the creative/brand team.Writes, edits, and oversees the development of copy for site, display, social, video, direct mail, print, events, out-of-home and other platforms and channels.Manages a team of in-house and freelance copywriters; mentors, advises, and provides direction to team members.Partners with product marketing, demand generation, and other key stakeholders to deliver content with the correct voice and tone and in line with performance strategy and growth goals.Works closely with creative director, designers, video editors as well as leadership and colleagues across the company on projects, campaigns, and overall brand direction.

Remote

Lead social copywriter for Mopar, the parts, service and auto-enthusiast division of FCA US LLC (formerly Chrysler Group).Lead social copywriter for FCA Fleet, a collection of FCA ancillary brands, including Dodge Law and FCA Work Vehicles, that targets small-business owners, law enforcement officers and others on social media.Lead social copywriter for Uconnect, the interactive media and radio system found in FCA vehicles (Chrysler, Dodge, Jeep, FIAT and Ram Trucks).Creates copy and content for all Mopar, FCA Fleet and Uconnect social platforms, including WordPress, Facebook, Twitter, LinkedIn and Instagram.Develops concepts and copy for paid social media campaigns supporting vehicle launches, new products and other brand initiatives.Manages the planning and approval processes related to the publication of monthly content calendars.Develops long-form magazine/newsletter articles from interviews conducted with company officials and vehicle owners.Helps develop and implement a unified strategy for telling the Mopar, FCA Fleet and Uconnect stories across multiple social platforms.Collaborates internally with team members from other agency departments (Accounts, Analytics, Strategy) on broader campaigns and overall brand direction.Represents the interests of FCA and Publicis Sapient in client/vendor meetings and at offsite live events (travel).

Remote

Lead content producer for FCA Small Business and Law Enforcement, a collection of FCA US LLC (formerly Chrysler Group) brands targeting business owners and law enforcement officers on social media.Primary copywriter for all FCA Small Business and Law Enforcement social platforms, including WordPress, Facebook, Twitter, LinkedIn and Instagram.Managed the planning and approval processes related to the publication of monthly content calendars.Developed long-form magazine/newsletter articles from interviews conducted with company officials and vehicle owners.Helped develop and implement a unified strategy for telling the FCA Small Business and Law Enforcement stories across multiple social platforms.Collaborated internally with team members from other agency departments (Accounts, Analytics, Strategy) on broader campaigns and overall brand direction.Represented the interests of the brand and agency in client/vendor meetings and at offsite live events (travel).

Birmingham, Michigan

Led a team of five community managers assigned to three auto brands-Dodge, Chrysler and FCA Work Vehicles; oversaw execution of content strategy for all brand-related social communities, including Facebook (~5 million combined fans) and Twitter (~350,000 combined followers)Managed the official blogs for Dodge, Chrysler, FCA Work Vehicles and Ram Trucks; wrote and edited blog content, managed freelancers and ensured overall blog strategy adhered to brand objectivesReviewed, edited and optimized content written by team members for social media channels like Facebook, Google+, Twitter, WordPress and YouTube; personally developed content that aligned with and reinforced established brand voicesParticipated actively in the development of social campaigns for multiple agency clients, including FCA Work Vehicles, Jeep, Ram Trucks, FIAT, Apothic Wines and potential new business Traveled to locations around the U.S. to cover live events for the various brands of FCA US LLC/Chrysler Group LLCClient-facing representative of the agency tasked with pitching content ideas to key players on Chrysler Group marketing teams

Grand Rapids, Mi

Developed and implemented social media strategy for Siciliano's Market, an award-winning craft beer store in Grand Rapids, MILong term contract-based copywriting for Fusionary Media, a web-design and interactive studioScript writing and concept development for Paradox Productions, an advertising agency (defunct)Wrote press releases and other copy for various local businesses and non-profitsWrote blog posts on a freelance basis for Ignite Social Media, primarily for the Ram Trucks blog

Roseburg, Oregon

Taught up to three sections of English composition per termSole responsibility for classroom management and student evaluationPrepared students for future writing experiences in both academic and professional environments

Mfa, Creative Writing - Fiction

James Dickey Fellow

Ba, English