Chris Spencer Email & Phone Number

Dallas, Texas, United States

Dallas, Texas, United States

Chicago

Provide meaningful insights and interpretation of data with actionable recommendations using web analytics tools such as Adobe Digital Marketing Suite (Discover, SiteCatalyst, Test & Target) & Google Analytics, along with secondary data sources for business decisions.

• Develop and coordinate the analytical needs of the Home Services & Mobile business units by analyzing web traffic using clickstream tools (Ominture) to evaluate daily, weekly, and monthly trending. Use standard BI.
• Work with internal staff to define and execute strategies for web analytics, search engine optimization, and paid search marketing
• Develop best practices for implementation and integration of web analytics tools and related technologies increasing site conversion by 250bps which resulted in additional $4.0m in revenue
• Develop financial reports for forecasting, trending, and results analysis for multiple lines of business resulting in positive year over year revenue grown
• Analyze data from web analytics tools to create, customized reports calculating key performance indicators, metrics, and trends
• Supported actionable items such as repair scheduling flow enhancements with data analysis resulting in positive YoY revenue growth of approximately 57% for the Home Services business

• United States Army, Defense Personal Property Program: DP3 (Contract)The DP3 contract supports the movement of 500,000 Personal Property Shipments with an annual cost of $2.2 billion. Main role on the contract was the.
• Lead for Customer Satisfaction Survey Subject Area
• Conducted business case analysis for improvements of Customer Satisfaction Survey (CSS) response rates and presented improvement mechanisms to the Chief of Personal Property and Chief of Joint Program Management.
• Translated As-Is processes into To-Be processes, which identified system gaps in functionalities, and where improvements were needed within DPS
• Developed functional requirements for CSS module, improved survey response rates resulting in improved shipment distribution
• Managed conflict resolution by fostering relationships between the Surface Deployment and Distribution Command (SDDC) and the United States Transportation Command (USTRANSCOM), resulting in streamlined organized.