• Specification development and vendor evaluation of transportation IoT system; the goal is to improve bicycle safety on roadways. Mobile app detects location of bicycles and communicates through the cloud with traffic signal controllers. • Designed and specified energy storage systems for traffic signal backup power.

• Developed value proposition and product requirements for LED roadway and utility lighting products. Led product introductions with cross-functional teams in San Jose and Taiwan. These products enabled Leotek to outsell established brands like GE.• Led marketing team in analyzing utility market needs. This resulted in a suite of utility-focused products with better user experience than the competition. • Created product messaging, technical education and marketing collateral aimed at the utility market. This enabled revenue portion from the utility segment to increase from 15% to 35% over three years.• Developed benchmarking database of competitor products and virtual database of test environments. This enabled quick market assessments and testing of new products. • Developed network controls and pedestrian sensor product roadmap. The networks utilize protocols such as ZigBee, LoRa and Bluetooth LE. Increased revenue by accelerating network-enabled offering for large opportunities• Developed and presented sales training seminars including product demos and customer presentations. Seminars were consistently given high marks by channel partners.• Authored and presented white papers to help educate customers at industry events.

• Defined product specifications for tunable white LED module that was marketed as OEM solution to specification-grade lighting manufacturers.• Planned controls interface and IoT strategy for tunable white modules. Built partnerships with networked building control vendors.• First employee hired with marketing focus in start-up environment.• Launched suite of marketing collateral: flash video demos, print ads, website, data sheets and application notes.• Developed and documented vendor partners for power supplies, optics and controls for tunable white modules.

• Sold numerous lighting projects to customers such as municipalities, government entities and retailers. With my lighting expertise, sales skills and application effort, I was able to build my territory to record sales in my second year.• Product offering also included Acuity Roam outdoor wireless controls including web-based software services that provide management of street light installations. My sales efforts resulted in pilot installations at the City of San Jose.

• Developed marketing collateral, technical documents and application notes. • Gave design consultations and application support to the sales team which led to many design wins for Lumileds products.• Developed and presented customer seminars that showcased features/benefits.