After B2B startups launch, two chasms grow:“How do we expand from corporate buyers to small buyers, while also delegating down our team?”Without clarity, their GTM teams confront:[1] Confusion with cluttered task lists;[2] Conflict that delays campaign decisions;[3] Chaos with toxic work that fragments teams.This is mainly caused by open-loops and solved with closed-loop communication. It is expected by investors and buyers, worked on by team members, and hinges on founders’ readiness to transform.TerraLoop is a boutique service agency that resolves this by sourcing over a decade of experience and 2 years of exhaustive research that have crystallized into deep expertise. Learn how at TerraLoop.co.

Exited in a private buyout and now advise as needed.

How agile teams chat fully.Build customer relationships at scale by unifying messages (email, SMS, web chat, etc.) and automating follow-up with a tool that your entire team can use (and afford) — guaranteed.Used by local service SMBs in 75+ countries. Set up in 1 minute at Chatfully.io.•••Co-founded and self-funded Chatfully to profitability with only a handful of teammates by acquiring accounts in 75+ countries via affiliates nearly on auto-pilot at $0 CAC with 80%+ paid retention.Milestones (personal samples):* Named it "Chatfully" and successfully trademarked it (#88332195).* Organized launch event end-to-end with 125 attendees and 7 sponsors at 8,000 sq ft event center.* Structured, wrote, and designed 25+ page site, 15 landing pages, and onboarding video. Optimized all sites, which led to first-page placement on Google and reduced account acquisition to $0.* Wrote all branded messaging on partner sites and co-wrote promo content through their networks, which led to consistent acquisition of 3+ new accounts daily since Feb 2021 (for 46+ months).* Guided pre- to post-launch on Duda's marketplace, leading to 1,000 SMBs acquired.* Trained our designers to deploy user-friendly branded interfaces on the App Store and Google Play.* Pitched, followed-through, and signed a deal with Salesforce to be listed on AppExchange.* Set-up partnership with HubSpot to be listed on their app marketplace.

Through my nurtured network, I signed clients (ordered below) where I launched and led their campaigns.Client: Kindwell (chemical detection device startup)* Structured and wrote all brand content (decks, overviews) for exec team to pitch to leads; led to deal discussions with U.S. EPA, 4 billionaire investors, 1 Fortune 100 CEO, Yale's Innovation Summit, and moreClient: BootUP World (co-working space and startup incubator)* Co-led end-to-end content re-write of BootUP's website, decks, community pamphlets, and more* Co-led end-to-end three 1-week go-to-market workshops for 25 startups who flew in from 5 countriesClient: TruckX (truck fleet management IoT platform)* Wrote messaging framework and brand guide for use with their 20K+ drivers* Coordinated brand promotion, set-up, and follow-up at 3 trade shows in CA and TXClient group: Johnson Controls, Cisco, NetApp (contracted as Senior Consultant with Spur Reply)* Wrote 1-year messaging framework for $1B product line for 30+ person global channel sales team* Wrote messaging framework, solution overview, and sales accelerator for use by their 16-person teamClient: FocusPDM (product design and dev firm)* Re-organized and assigned all client records to grow end-to-end accountability* Led a 14-person team to manage contracts valued at $600K* Led daily studio meetings, resulting in 91% client retention on 58 startups’ projectsClient: BoardUp (world’s first patented self-folding longboard)* Convinced 12 media outlets (Core77, YD, etc.) to feature BoardUp to their audiences* Created Kickstarter page’s brand content/video script, raising $60K in 30 days (400% of goal)* Created the social content shown by dozens of influencers that led to 3.5M views in 15 countriesClient: MotoMate (on-demand B2B waterless carwash)* Led 3 designers to deploy re-branded mobile app and trained 6 washers on-site* Partnered with Espresa to grow $10K in sales in first 30 days with Box, Flex, Qualcomm, Zoox, Energous

International data storage firm that powers creatives and performance-driven corporations.* Re-wrote and edited the 7 products' brand content (datasheets, sell sheets, reviewers' guides, market analysis charts, sales training decks, national trade-show sheets, product decks) that its 12-member sales team used to sell their clients (Apple, Toshiba, Seagate, Western Digital, Adobe, Sony, etc.)* Coordinated with lead generation rep, sales, and product marketing teams for B2B and B2C data-storage product content; synthesized phone pitches; reported weekly performance to supervisor* Set-up reseller partnership with UNIXPlus to sell products to Tier 3 customers; trained sales rep and website specialist how to optimize site's keywords; launched PROMISE’s Cloud Solutions (PCS) AdWords campaign for enterprise-level file sharing service licensed as package with UNIXPlus’ file servers* Trained lead generation specialist on outreach pitch after industry events (~6 total); wrote the pitch script to call and qualify leads; evaluated trainee after events (event recap, leads' intent, buying lifecycle) 2x weekly for 15 sprints; participated in trade show events with budgets of $60k - $100k; standardized brand's product sheets to save ~40% creation time (~$5k+/mo saved in content creation)

All-in-one marketplace to find, hire, and consult with IT advisers in a fraction of the time.* Co-led closed-Beta user surveys to refine onboarding that decreased advisers' prospecting time by 20% and to save their clients time by finding, hiring, and referring back to advisers' work in one place; directed 70% of platform’s features and resulting marketplace benefits* Coordinated A/B tests during Alpha/Beta testing with 500 founders and subject-experts* Managed end-to-end branded social media content, which grew engagement 6% weekly for 4 months* Cold called potential Beta testers (recruiters, IT professionals, etc.) and posted 2 to 5 posts on social media weekly; analyzed competitors and cataloged updates/features monthly to refine platform's utility; updated UI/UX per closed-Beta users’ feedback while writing a closed-loop process to integrate ideas

LINK was a messenger app startup that connected individuals to local communities across America.* Co-drafted LINK’s 10-page brand and go-to-market plan for IGG's (parent company) national advertising campaign and co-led its implementation, resulting in 2.3 million app downloads in 90 days* Developed, posted, and managed digital content daily to LINK’s Facebook page and LINK’s app account page; analyzed Facebook pages’ content performance, and ‘local groups’ created/managed on LINK’s app incentivizing app downloads by brand's target users; resulted in social media followers growing by 500%+ in 60 days (Facebook: 100 to 950, Twitter: 200 to 2,800)* Co-wrote LINK’s brand press kit and negotiated with vendors on promotional items

During college, I explored and learned new skills to test which topics to pursue post-graduation.B Revolution (consulting agency that forms and funds B Corps)Location: Calabasas, CA (USA)* Diagramed 30- and 90-day brand engagement process and retained on-brand qualified leads to reduce VP Marketing’s sales prospecting process time by 25%.LivingHomes, now Plant Prefab (pre-fab company that quickly builds sustainable eco-friendly homes)Location: Santa Monica, CA (USA)* Grew social media audience by 2,500+ followers, resulting in 2 new big clients. Surveyed 100s of visitors insidie our demo house at Dwell on Design in L.A. to learn their impression of our brand.Amazing Taste Foods (family-owned food seasoning company)Location: Malibu, CA (USA)* Identified brand-fit in existing channel retail stores by surveying customers online and in-store, while generating new leads. A/B tested for site usage and optimized emails which reduced R&D by $2K/mo.Pepperdine University (study-abroad program that offered select admin projects)Location: Shanghai (China)* Managed academic records for 2010 to 2011 year and catalog of receipts of 45 students for accounting duties. Wrote branded slide decks for students that visualized program's weekly group activities.Core Security Technologies (computer and network security company offering cyber threat prevention)Location: Buenos Aires (Argentina)* Analyzed Gartner's Magic Quadrant for computer software penetration category to report 6-month investment options for new features. Updated cash flow spreadsheet with CFO for Argentinian office.

One of the oldest and highest-quality direct-to-consumer cutlery companies in America.* Memorized brand's pitch script, leading to me selling $10,000 worth of cutlery door-to-door in 60 days.* Mentored our team (along with a dozen other local leaders) to surpass their sales goals. Our office earned recognition at company’s Summer Conference for national title of #1 producing office.