• Enjoys working in a fast-paced environment and is adept at simultaneously managing multiple projects to successful completion using an agile methodology.• Selects members and directs the Scrum team responsible for developing & maintaining five company websites, and E-Commerce stores selling over 600 SKU's• Gathers feature requests from stakeholders, develops product roadmap, composes user stories, grooms & prioritizes product backlog, and establishes acceptance criteria.• Plans product releases, participates in Scrum team meetings, updates executive team, and refines agile methodology based on customer & team feedback.• Develops strategic plans to expand the growth of E-Commerce distribution channels to include third-party online retailers, company-branded B2B & B2C websites, and marketplace platforms• Key account manager in the KY/OH/IN/TN region working with C-level contacts in landscaping, home building, hearth industry, home & recreation retailers, and pool & patio stores.• Experienced in designing, launching, and maintaining PPC & SEM campaigns across Google, Facebook, and social platforms• Maintains marketing calendar for email campaigns, PR, SEO, social media, video content, advertising (print/digital), virtual meetings, and events• Writes & edits Hubspot CRM email campaigns, PR, social posts, brochure/catalog/collateral copy, on-page SEO, product descriptions, and web pages• Develops and monitors ad budgets, tests A/B campaign variables, and adjusts bids to gain better ROI• Researches competition & consumer demographics, and analyzes data to develop audience personas & customer journeys• Analyzes brand performance to ensure key performance indicators (KPI) are achieved• Directs in-house photography & videography teams responsible for the content, editing, cataloging, and archiving of product images used in marketing materials, online content, and E-Commerce listings

Printing & marketing company providing strategic and tactical marketing solutions to small businesses & not-for-profit organizations.• Key-account manager of a roster of 100+ accounts in the finance industry, philanthropic organizations, museums, professional associations, and other local businesses• Headed client brand campaigns, including submitting ideas for projects, and overseeing the development of all creative content• Designed, developed, and launched strategic marketing campaigns to achieve company goals• Collaborated with executive teams, multi-function team leaders, and creative specialists to set project deadlines and content goals• Presented project information, including deadlines and budgets, to clients• Directed and managed all work completed by the creative department• Recruited and trained team leads and managers• Designed work schedules and organized employee training• Resolved employee and client issues• Ensured the work facility was safe, free of security issues, and in compliance with all government regulations• Worked with outside vendors to supply raw materials & specialized services• Designed and implemented procedures to improve profitability