Alethea Global is a sustainability consulting worker cooperative specializing in transforming international education into a more just and climate-conscious sector. It is a privilege to have founded this organization with an incredible team of founding members and we look forward to working with our colleagues in #IntlEd!Alethea formed like any other worker co-operative. Our members came together and combined our skills, interests, and experience in the international education sector to achieve our shared goals of creating meaningful employment for ourselves, providing a service to the sector we love, and increasing democracy in the workplace.

Founding Member and served as the inaugaral Vice-President of the Global Board for three years with my term ending in July 2023.CANIE is a grassroots initiative formed by international education practitioners from around the world who see the need and the opportunity for our sector to step up and act on climate. Our aim is to develop and share resources, training and events to help you take action and to drive change within your organization or institution.As the founding member in Canada, I'm working to build awareness of CANIE, engagement within and across organizations, and momentum on change in the industry at home!

Responsible for leading two teams with global scope within the Business Development division: Marketing and Instructional Products & Programs. I've grown the marketing team by seven members since beginning at Paragon with a commitment to gender equality and cultural diversity.I have led the global marketing initiatives supporting stakeholders and test-takers for CELPIP and CAEL in Canada and abroad as Paragon continues to expand its testing footprint with new market growth double and triple digit growth respectively in new markets year over year.

In addition to my role as Marketing Manager for IDP's student placement and IELTS testing business in Canada, I have recently taken over operational responsibility for IELTS testing for Latin America, including Argentina, Brazil, Chile, Colombia, Costa Rica, Mexico, Panama, and Uruguay.

Managing the Canadian marketing dossier for IDP Education and IDP IELTS. Student Placement for IDP Education - Management of internal communication to network of 90 offices in 31 countries, external communication to clients and students, as well as a strategic approach to building the brand awareness and brand equity for IDP Education in Canada. Working with the Partner Relations team to develop business with Canadian higher education institutions, we help clients understand the local market conditions around the world and support their international student admissions objectives with events, research, and a professional approach to service. English Language Testing with IDP IELTS - Overseeing the improvement of the digital presence of IDP IELTS in the Canadian web landscape in target regional markets with a focus on increasing conversion of potential test takers into registrants. Using Google Analytics, AdWords, and Tag Manager to measure user experiences and behaviour, along with search, social media, content strategies, to drive an increase in test volume across Canada to capture and retain market share. Managing a dossier of conference speaking engagements and sponsorships to increase awareness and connect directly with potential test takers and test centres around Canada.

Heading up the digital marketing efforts at the School, including website, content, SEO, emails, CRM, customer path and more to expand access to Continuing Studies and drive growth to help as many students as possible enrich their lives and Learn More.

I manage and develop a team of print and web designers, a social media specialist and marketing analysts to build and execute campaigns from the ground up to drive business and awareness of our brand in the communities where we operate across the country..Working closely with the business development department to define strategic support needs and evaluate spends to allocate resources for marketing programming ranging from Google ad words, direct mail, out-of-home advertizing, video marketing, social media, event, unaddressed mail and more to achieve business objectives. Leading the development of collateral and campaigns to drive prospecting and customer retention strategies.Additional responsibilities include managing third party relationships for creative development, integration of proper SEO/SEM practices on website, driving strategic content plan, evaluating and executing event sponsorships.

Volunteer Co-Chair with "A Gutsy Affair" - an urban gala for young professionals in Toronto to mix, mingle, and dance the night away in search of a cure. This year marks the sixth event, themed Martini Madness. In addition, M&M Meat Shops BBQ days store and volunteer coordinator, and sometimes media and video spokesperson.

Responsible for assisting the General Manager of BMO Field and Ricoh Coliseum. Notable Events: 2007 - AHL All-Star Game, BMO Field Inuagural Home Game, FIFA U-20 World Cup, Genesis "Turn It On Again" World Tour show. 2008 - Pepsi MLS All-Star Game. 2009 - Real Madrid open practice and game, Former President Bill Clinton keynote address.

Working closely with Media Relations Coordinator. Responsible for writing game recaps, community success stories, and press releases. Managed website updates for player rosters and story postings.Responsible for media accreditations.