• Over the course of three years, developed a data-centric proposal for a new approach to live game content delivery. Created detailed analytical models, pitched and presented to franchise directors and executives more than two dozen times, and ultimately became a founding leadership member of the multidisciplinary team that formed in early 2023 to execute the strategy• Conceived, pitched, and helped bring to market WoW’s first-ever 12-month subscription• Permanent manager of two mid- to senior-level data analysts focused on commercial and live game analytics; interim manager of a team of six analysts• Member of Global Insights’ Leads group, authored the performance rubrics for Senior Analyst II and Principal Analyst roles, created first-ever consolidated onboarding documentation, and constructed a department-wide framework for contributing to team culture

• Executed analyses to inform strategic business and gameplay decisions; supervised analysis and reporting on WoW's commercial initiatives• Developed and maintained a suite of detailed analytical models, including a highly-accurate churn prediction model, to empower commercial and design teams with engagement-related insights• Reformed and relaunched Global Insights’ Duo Queue program, enabling a guided onboarding experience focused on easing transition anxiety and providing a 1:1 connection for all new department hires

• Owned end-to-end commercial reporting process for the launch of WoW's eighth expansion, Shadowlands, including creation of multiple Tableau dashboard suites and more than 75 individual communications to executive stakeholders during presale and launch• Built new process and tooling to analyze and understand player flows across WoW's game modes

• Analytics lead for the Connected Fitness Media team at Under Armour; responsible for strategic insights on advertising solutions, business operations, and management of a mid-level analyst• Salesforce admin; empowered a 15 person sales team by completely reimagining the sales operations process• 2018 Top Performer

• Created original, scorecard-based business improvement process covering more than 120 retail locations• Developed, deployed, and administered organization's first Tableau environment

• Led the analytics team, including management of two mid-level analysts, while working directly with CFO and COO on special projects like bottom-up budgeting and network-wide key customer performance analysis• Developed and implemented new support process and workflow for Revenue Management's Pricing Team through the setup, integration, and ongoing maintenance of Typeform and Zendesk; significantly reduced time-to-resolution for support inquiries

• Responsible for modeling and analysis on >$1B of revenue; focused on process improvement, revenue-generating initiative development, and accurate forecasting• Key player in integration of and revenue analysis on $2.065B acquisition of second largest competitor;personally ideated, forecasted, and tracked ~$7M of associated revenue synergies

• Responsible for critical analytical and reporting functions within VSE’s Treasury team, including redesigning the loan portfolio reporting process and developing a detailed inventory return model• Supported other business units (FP&A, Portfolio Services, Document Origination) within the organization through routine and ad hoc analysis, reporting, and database maintenance

• Interpreted and aggregated critic reviews of electronics from Internet news publications• Performed extensive research for Engadget's product database• Moderated Engadget's substantial online community

• Directly aided in building gdgt from a startup to a highly desirable web brand through product research, database validation, and community management• gdgt was acquired by AOL in February 2013 and merged with Engadget

• Managed reconciliation of firm's expense budget• Organized and handled cases and briefs• General clerical duties

• Copy Editor for The Sandspur - the Rollins College newspaper

• Performed various research, writing, and clerical tasks for Dr. Eren Tatari, Professor of Political Science• Aided in the publication (through research, writing, and editing) of a paper in a scholarly journal

• Helped create, build, and maintain a database of potential partners for new commercial business unit• Facilitated the transition from residential to commercial services