Experienced Marketing Executive and Product Management Leader with a proven track record in building brands, launching products, and driving business growth. With a diverse background in tech products, retail, and consumer goods, I excel in both B2B and B2C environments. Open to leadership roles in marketing, product management, and general management.Areas of Expertise:Strategic Brand and Marketing Plans:Led marketing strategies for Honeywell’s residential fire and smoke detectors, driving market growth and brand alignment.Managed the consumer product line and brand vision at Life Fitness, including the integration of Cybex.Contributed to brand campaigns and planning at F45 Training at both franchise and national levels.Product Management and Development:Extensive experience in product management and development with 9 patents at Life Fitness.Successfully launched a $100M product line at Life Fitness and oversaw the portfolio of the subbrand InMovement.Owner of WRKSTREAM, a product development agency specializing in apps, automation, and business intelligence tools.Skilled in no-code tool development for building internal tools and SaaS apps.Managed full P&L responsibilities at Honeywell, including pricing, demand planning, and development.Campaign Management:Led marketing campaigns for new product launches at Life Fitness and F45 Training.Delivered impactful marketing campaigns at Pathfinder, consistently meeting and exceeding KPIs.Channel and Agency Collaboration:Managed distribution channels and enhanced distributor engagement at Honeywell.Collaborated with external agencies for campaign execution at F45 Training and Pathfinder.Communication and Leadership:Collaborated with C-suite executives at Sears Holdings, Life Fitness, and Honeywell, articulating brand strategies and marketing plans.Served as CMO and co-founder at Encube, driving marketing efforts until its acquisition by Hitchworks.Currently working on Race Line Social, an entertainment venue concept focused on motorsports.International Experience:Extensive experience in international markets, primarily in China, Taiwan, and Europe.Leadership Excellence:An exceptional leader known for staying calm under pressure, fostering creativity, and engaging effectively with diverse teams.Skilled at expressing ideas clearly, quickly understanding complex concepts, and speaking up confidently.Known for accountability and maintaining a growth mindset, thriving on turning challenges into opportunities and delivering measurable results.