For the last six and a half years, I served as Amazon's Head of Unscripted Development, Global Formats. I'm a creative executive with 20 years of experience developing, producing and delivering award winning Unscripted TV series in the US and around the world. In my most recent post at Amazon Studios, I spearheaded some of the first unscripted originals in Amazon’s international territories, building from the ground up a slate of Emmy-award winning local original content across Europe, Latin America, and Asia Pacific. Many projects involve unprecedented partnerships with top celebrity talent, athletes, and sports franchises, as well as internally developing formats that were quickly localized in multiple territories worldwide. As part of my role as Head of Unscripted Development, Global Formats, I lead a team that oversaw unscripted slates for newer territories such as Australia and Canada among several others, and drove the expansion of hit original franchises across Prime Video, around the world.My former roles include Vice-President of Digital Programming at Talpa Media, and various development and executive roles at Endemol USA, Mark Burnett Productions, Warner Brothers Television, and E! Entertainment.In my spare time, I’m a consumer of pop culture, connoisseur of sushi and sampler of street food.
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FounderUnder Ceej MediaLos Angeles, Ca, Us
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ConsultantRed Bull Media House Feb 2024 - PresentSalzburg, Austria, At -
ConsultantBanijay Mexico & U.S. Hispanic Aug 2024 - PresentMiguel Hidalgo, Mexico City, Mx -
FounderUnder Ceej Media Jan 2024 - PresentUNDER CEEJ MEDIA is a dynamic TV development and consulting firm that specializes in unscripted entertainment, offering a comprehensive suite of services designed to bring original and engaging reality formats, documentary, and lifestyle content to life. With a focus on innovative storytelling and strategic creative positioning, UNDER CEEJ MEDIA partners with creators, media networks, and brands to develop and produce captivating programming for diverse audiences worldwide.
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Head Of Unscripted, Global FormatsAmazon Studios Jan 2019 - Dec 2023Seattle, Washington, Us• Oversaw the development and localization of unscripted formats across 21 international territories, including APAC, Europe, LATAM, Africa, and the Middle East. Led Prime Video’s first original series in most of these regions, achieving record-breaking customer acquisitions and completion rates around the world.• Internally developed and localized award-winning franchises including LOL: Last One Laughing (Prime Video’s most successful title in 20+ countries), All or Nothing (9 countries) and created Luxe Listings Sydney, and Wild and Free (4 countries), driving the most attributed new Prime customer sign-ups across their respective local territories. • Shepherded over 80 unscripted projects and renewals from initial pitch to delivery, including the localization of acquired formats such as The Masked Singer, Takeshi’s Castle, The Great Bake-Off, and The Bachelor• Managed global format slates and ensured seamless collaboration across internal production, business, research, PR, finance, and legal teams. • Led the unscripted development slates for original series in all new international global expansion territories, working in partnership with internal production, strategy, research, PR, finance, BA and legal affairs units to deliver all series on-time and on-budget -
Head Of Latam Unscripted Development & ProgrammingAmazon Studios Jun 2018 - Jan 2019Seattle, Washington, Us
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Sr Creative Development And Programming Executive, Unscripted TvAmazon Studios Jul 2017 - Jun 2018Seattle, Washington, Us
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Vice President, Creative And ProgrammingTiny Horse Jan 2016 - Jul 2017Los Angeles, Ca, Us• Spearheaded and executive-produced a series of high-profile live TV specials from Washington DC, (broadcasted nationally and globally). Managed comprehensive production elements including securing top-tier showrunners and talent, coordinating with various government organizations, and overseeing multi-event broadcast units. Successfully delivered a seamless series of broadcasts that aired across major networks including NBC, ABC, CBS, and FOX, showcasing exceptional production leadership and strategic execution.• Led TV programming development strategy for brand clients such as Walmart and P&G, co-developing new advertiser-supported series with top-tier production companies and studio partners -
Vp Of Business Development And DigitalTalpa Media Feb 2014 - Jan 2016Laren, NlTalpa Media (acquired by ITV for $1.17B in 2015) is the Dutch entertainment company behind hit global formats such as "The Voice," "The Voice Kids," "Utopia," and "Dating In The Dark." Established by Big Brother creator John de Mol, Talpa focuses on developing new formats that have global commercial potential. In its first six years, Talpa created 75 new series that are now airing in more than 180 countries. -
Head Of Business Development And Digital Strategy (Tmz - Warner Bros Television)Tmz Feb 2013 - Feb 2014UsTMZ altered the entertainment news landscape by changing the way the public gets its news. Frequently referenced by various media, TMZ is one of the most-cited entertainment news sources, utilized by national network and local newsgathering organizations across the country. In 2006, Time magazine named TMZ one of the coolest websites. Newsweek named TMZ the “Breakout Blog of 2007.” -
Vp Of Creative Content Strategy And Branded EntertainmentCarat Apr 2010 - Mar 2013London, England, Gb• Established the branded entertainment content development division and built up a team of 26 executives across the agency to develop, produce and option original IP on behalf of clients, resulting in an increase of 15% of annual billings year over year within the agency• Produced and developed programming for clients across the Aegis network, and built key showrunner and network relationships for clients including General Motors, Diageo, Adidas, Macys, Reebok and The Home Depot• Supervised the brand partnerships of Smirnoff’s Master of the Mix Music Series on VH1, Mountain Movers with Chevrolet on NatGeo, D-I-Y not? with Home Depot and Yahoo!, and negotiated talent and content distribution rights to the IP on behalf of clients, improving return on ad-spend by over 250% for clients • Drove new business development with core executive team, and secured new client wins including Diageo, General Motors, The Home Depot and Disney Theme Parks, and supported Carat in obtaining AdAge’s Agency of the Year award in 2013. -
Manager Of Digital Creative And Business Development - North AmericaEndemol Nov 2007 - Apr 2010Us• Produced Interactive TV programming and short-form video series for Endemol properties such as Deal or No Deal, Big Brother, Extreme Makeover: Home Edition, 1 vs 100, Fear Factor and Wipeout• Developed and produced original programming concepts for distribution across digital and television, including Married on MySpace, Southern Belles Rewind, and Coupon Mom• Managed domestic territory rights and negotiated activations to promote branded partnerships• Collaborated with Microsoft to produce the first interactive live-audience global gameshow on the XBOX Live Platform, generating an exclusive relationship for Endemol to develop new interactive IP for the platform -
Creative Development ExecutiveMark Burnett Productions May 2004 - Nov 2007Us• Supported creative development for MBP’s series including Are You Smarter Than a 5th Grader, On The Lot, The Celebrity Apprentice and MTV Movie Awards• Evaluated potential television and interactive media projects; produced, shot and edited sizzle reels, as well as drafted treatments and casting lists for network pitch presentations• Reviewed episode cuts and provided notes to showrunners on behalf of the MBP centralized development team• Investigated partnerships, and supported live touring operations for the world tour of INXS and The Contender Boxing national matches• Promoted internally from assistant to executive, and served as a key liaison to communicate corporate decisions with show-runners across various stages of production, as well as support business and programming needs for all current projects -
Segment Producer And Editor (Permalance)E! Entertainment Television Mar 2003 - Jan 2004• Produced, edited and developed programming tied to various E! Entertainment series and specials, including covering events for E! News and STYLE, Wild On, Party @ the Palms, and E! True Hollywood Story • Pitched segment ideas to network executives, managed production teams for behind-the-scenes featurettes and packages, edited segments on Avid Symphony/Xpress bays, executed all stages of production including completion in post
Cj Y. Education Details
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UclaEnglish -
John F Kennedy High School
Frequently Asked Questions about Cj Y.
What company does Cj Y. work for?
Cj Y. works for Under Ceej Media
What is Cj Y.'s role at the current company?
Cj Y.'s current role is Founder.
What schools did Cj Y. attend?
Cj Y. attended Ucla, John F Kennedy High School.
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