Managing the blog pipeline and using SEO best practices to optimize content. Working with stakeholders to create and deliver content that raises brand awareness and promotes the value of products to customers.

Creating lead generation content, including blogs, white papers, and case studies. Providing content for marketing campaigns, including emails, brochures, landing pages, and surveys.

Leading the content strategy, including writing and editing content (blogs, white papers, case studies, news releases), project management, managing social media channels, working with agencies and media outlets on public relations and paid media opportunities.

Coordinated membership campaigns and business plans to promote the organization, and recruit and retain members. Created marketing content and member communications (brochures, newsletters, prospect packages). Coordinated events and conferences.

Assisted with the strategic recruitment and retention of members, as well as the development and implementation of policies and procedures related to administering membership and enhancing member relations. Created marketing collateral and member communications, managed membership database, and created internal website for staff.

As a member of the Content Marketing team, coordinated and updated web content for the retail banners under Loblaw Companies Limited's grocery and pharmacy network, including Loblaws, Fortinos and Zehrs. Coordinated social posts for Loblaws brands.

Coordinated the content strategy, including blogs and website content, RFPs, newsletters, paid media, and managing social media channels. Assisted with speaking engagements and events.

Coordinated content for online properties, including the website, intranet, and blogs. Responsible for writing and editing website profiles, directory ranking and award submissions, paid media, and assisting with social media channels. Coordinated events and conferences.

Coordinated member recruitment and retention campaigns, as well as providing support to the CPA regional coordinators. Coordinated membership events, including job fairs, trade shows, instructor conferences and networking meetings. Coordinated the production of marketing materials, such as event calendars and brochures, as well as content for DIALOGUE magazine, E-Source newsletter and the association's website.

Assisted the Director of Membership with all member recruitment and retention campaigns. Responded to member enquiries and ensuring the membership database is up-to-date. Coordinated all membership-related meetings, special events and trade shows. Managed all membership and student content on the association website.

Coordinated Sections Executive meetings and special events. Supported all member programs and advocacy initiatives of the association.