Ck Lim Email & Phone Number

China / Taiwan / Korea

Deliver year-over-year revenue growth of 15–20% and taking market share rapidly.• Valued Sales & Application focused to increase ASP, Average Selling Price. • Bottom-line improvement which increase 2nd level contribution greatly.Responsible for managing North Asia and Dage Trading’s growth strategies and day-to-day operations;• P/L Management / Budget Planning• Driving infrastructure in each region to provide localized high quality sales and service.• Establishing strategic localized marketing and growth plan which could provide incremental RMB sales• Establishing Application team which provide highest standard of product knowledge.• Liaise closely with HQ R&D team for new product development product and special customized requirement.• Develop local management team in China and Taiwan• Assist to implement SAP ERP and Sales force CRM system in SEA and NA regionEstablish comprehensive market strategies and product positioning which focus on Semiconductor market industries by leading development of differentiated products, features, and services in 2008.• Targeted Applications – TSV, Copper Pillar, Micro-Bump inspection• Exceeded targeted market share (e.g. Most of High-end Fab and 3D Packaging houses are using Dage product ranges)Precisely identify growing MEMS market segment and create a single major account (Apple OEM) which contribute substanial sales revenue to Nordson Dage group.Re-align strategic marketing and growth plan for Nordson Yestech• Appoint as General Manager – Test and Inspection Team (Dage & Yestech) in 3 Aug 2012.

China / Taiwan / Korea

Extensive start-up in North Asia (China / Taiwan / Korea) direct and distribution networkResponsible for managing growth strategies and day-to-day operations• Manage X-ray BU in North Asia and Bond tester BU in China.• Establish a working strategic growth plan, including Long-term plans, Mid-terms goals, short-term action items and bridged solutions.• Driving infrastructure in each location to provide localized, high quality sales and service e.g. inventory, logistics, delivery, Navision ERP, CRM, SEA / NA pricing structure, technical support, etc.• Liaise closely between Nordson Dage UK factory and SEA office.• Relocate to China Suzhou (Dage Electronics) in March 2002.Enhance Greater China sales and growth plan which mainly focus on Taiwanese SMT account in year 2002.• Substantial growth achieved after 3 years (Most of Top 100 PCBA OEM are using Nordson Dage product ranges) Establish Dage Trading (Suzhou) Pte Ltd in May 2005 and promote to General Manager – North Asia.

Singapore

Establish Omron Vision division, Automated Optical Inspection Team with direct and distribution channels in South Asia in year 1996. Responsible for managing growth strategies and day-to-day operations• Manage a diverse geographical area of Asia (India, South East Asia, Australia / New Zealand) • Establishing a working strategic growth plan, including Mid-terms goals, short-term action items.• Driving infrastructure in each location to provide localized, high quality sales and service e.g. inventory, logistics, delivery, CRM, ERP, Asia pricing, technical support, etc.It grew and became market leader after 2 years.

Singapore & Malaysia

Responsible for managing sales and application team and day-to-day operations• Provide Integrated Vision Solution to High Technology companies (e.g. HP, Seagate, Philips, Kotobuki, Western Digital, etc.) in Singapore & Malaysia.• Develop distinguished vision solutions together with Machine Vision Manufacturers for their new Automated Vision Inspection systems.