Christopher Kellen Email & Phone Number

Minneapolis, Minnesota, US

Minneapolis, Minnesota, US

Minneapolis, Minnesota, US

Fostering member commitment to the Be The Match registry, driving insights into action via Integrated Marketing, CRM, and Loyalty strategies with a specific focus on Multi-Cultural Marketing principles and best practices.Formerly Be The Match | National Marrow Donor Program

Minneapolis, Minnesota, US

Building an effortless and engaging end-to-end registry member experience, through the implementation of modern loyalty and CRM practices, with an emphasis on ethnically diverse audiences, to democratize cell therapy - overcome issues of donor availability, cell therapy deliverability and patient obtainability.Formerly Be The Match | National Marrow Donor.

A cross-functional leader of business and program engagement strategy and consumer communications for Loyalty Marketing programs and agency clients. Areas of focus include:- Management resource for B2C, Loyalty Marketing initiatives to drive acquisition, engagement, and retention activities. - Integrated Marketing Communications strategy, development, and.

Minneapolis, MN, US

• A strategic partner and project management resource for the Account Services team, supporting Dunkin' and the DD Perks loyalty program.
• Manages project lifecycle for Digital Marketing campaigns. This includes coordination of cross-functional teams consisting of Creative Services, Front-End Developers, Data Intelligence, Quality Assurance, and.
• Account Services lead and client partner in quarterly and seasonal campaign planning efforts.
• Supports the development and deployment of targeted engagement campaigns to drive on-the-go behavior, and increase visit frequency.
• Works within third-party platforms to setup and deploy Email and Push marketing campaigns.

Brussels, Bourgetlaan, BE

• Global Marketing Manager connecting Data and Analytics, Marketing Operations, Owned Communications Channels, Regional Commercial Teams, and third-party vendors to drive program growth, retention, and contribution, via.
• Led the planning and execution of a dynamic B2C promotional and aspirational marketing calendar, contributing to an 11% increase in active members.
• Partnered with Regional Commercial and Operations teams to align strategic initiatives, and expand acquisition efforts, ultimately realizing a 2.4% increase in share of occupancy and a 1.7% increase in share of revenue.
• Conceived and deployed an innovative global redemption campaign to balance the member earn/burn ratio, resulting in an increased redemption rate of 2.24%.
• Protected the integrity of the Radisson Rewards brand in all non-loyalty, business-to-consumer marketing initiatives.
• Regularly collaborated with Regional Commercial Leaders, Hotel Owners, Operators and General Managers to present the value of the Radisson Rewards loyalty program, as well as provide regional and/or hotel specific.

Minneapolis, MN, US

• Solution-oriented client partner and project manager who leveraged Analytics, Creative, Digital, Data Management and Strategic Services resources to develop and deliver thoughtful work for some of the world's most.
• Translated key business objectives into succinct and actionable project scopes of work, guiding client internal agency resources, and driving client reviews and approvals.
• Confidently presented agency strategies and creative to clients and senior leadership.
• Independently managed complex multichannel digital, traditional and lifecycle projects, delivering on-time and within scope.
• Navigated project roadblocks and adjustments through efficient collaboration, assessment and outlining effective next steps.
• Project range: Email marketing, member credentials management, data warehouse migration, partnership launches, program design, program branding, gamefication, experiential marketing, website design and build..

Minneapolis, MN, US

• As an Operations-Procurement and Logistics Specialist with the Target Canada, In-Store Marketing team I worked cross-functionally with internal partners, including Buyers, Category Managers, Merchandise Placement.
• Managed in-store marketing collateral fulfillment.
• Collaborated with internal partners and outside vendors to implement in-store placement and production strategies.
• Provided critical insights which influenced budget management strategies.
• Owned the purchase order and invoicing process for the In-Store Marketing team.

Eden Prairie, Minnesota, US

• Focusing primarily on point-of-purchase materials, brochures, email communications and video projects, I managed and tracked key project milestones and day-to-day project activities.
• Day-to-day client contact.
• Translated client initiatives into actionable briefs for copywriters, designers and production artists.
• Partnered closely with Account Supervisor to identify new business opportunities. Clients Included: Häagen-Dazs Ice Cream Shops, Capital Safety and Ecolab

Minneapolis, MN, US

• Operating within the Critical Power and UPS industry, as a Regional Account Manager with DC Group I was tasked with managing a designated team of Field Service Engineers to seamlessly maintain and resolve critical.
• Customer service manager overseeing signed service agreements in collaboration with a designated team of Field Service Engineers in Northern California, Nevada and Utah.
• Crisis analysis and resolution through partnership with internal subject matter experts and external vendors.Key Accounts: Microsoft, Hewlett Packard, Kaiser Permanente, Adobe, Palm, Oracle, Sprint and multiple FBI.

Online | Winona | Minneapolis | Rochester, US

Demonstrated persuasive and clear communication skills driving monetary donations to the university from alumni and parents to achieve annual goals as set by the Office of Annual Giving.

Online | Winona | Minneapolis | Rochester, US

Successfully coordinated all Office of Admissions overnight and prospective student visits. Worked closely with university leaders to smoothly execute all events. Managed staff of hosts consisting of 10-15 students. The successes of the program lead to the creation of a full-time position within the Office of Admissions.

Chippewa Falls, Wisconsin, US

• Assisted with SEO, Public Relations and new media efforts to drive sales and brand recognition, while gaining business experience.
• Collaborated with senior management, internal and external partners to assist with high-level marketing efforts
• Conceptualized the company’s first mobile-interactive website
• Provided research for the company’s first corporate-sponsored blog
• Designed and launched new media style sheets to drive media placement to create brand awareness