Christy Kenyon Email & Phone Number

Mesa, Az, Us

Mesa, Az, Us

Chandler, Arizona, United States

Manage the planning, development and execution of digital marketing strategy, aligning with overall goals from the business and strategic partners. Identify and implement innovative digital marketing tactics to enhance the online performance of marketing initiatives: including website content, social media posts, email campaigns, marketing collateral and other communications materials. Write content including case studies, brochures and articles. Manage and optimize paid advertising campaigns… Show more Manage the planning, development and execution of digital marketing strategy, aligning with overall goals from the business and strategic partners. Identify and implement innovative digital marketing tactics to enhance the online performance of marketing initiatives: including website content, social media posts, email campaigns, marketing collateral and other communications materials. Write content including case studies, brochures and articles. Manage and optimize paid advertising campaigns to maximize ROI and achieve business objectives. Utilize analytics tools to track, measure and provide reports and insights. Led the development of a social media strategy to increase brand awareness, drive engagement and foster a community. Includes the creation, scheduling and execution of social media content. Develop training programming for sales enablement and capabilities effectiveness for LinkedIn, LinkedIn Navigator and Salesforce. Assist in event production including presentation design, content and agenda development. Create internal communications including sales conference, All Hands, intranet, newsletters and emails. Show less

Tempe, Arizona, United States

Crafted and executed content marketing strategy for demand generation goals including gated content, blog posts, case studies, thought leadership, whitepapers, ebooks and social media. Managed digital marketing, marketing operations and developing content. Managed workflow of copywriter and graphic designer. Leveraged multiple channels including SEO, paid ads, email marketing, website, blog, social media, public relations, tradeshows, partnerships, and more for lead generation and brand… Show more Crafted and executed content marketing strategy for demand generation goals including gated content, blog posts, case studies, thought leadership, whitepapers, ebooks and social media. Managed digital marketing, marketing operations and developing content. Managed workflow of copywriter and graphic designer. Leveraged multiple channels including SEO, paid ads, email marketing, website, blog, social media, public relations, tradeshows, partnerships, and more for lead generation and brand awareness. Led ongoing optimization efforts of Marketing Automation platform (Hubspot), including platform certification, data design and campaign execution. Show less

Due to Covid / work from home scenario, established marketing consulting agency to help small businesses with turnkey marketing programs, website design and development, digital marketing, email marketing, print collateral and social media.

Chandler, Arizona, United States

Planned, designed, and executed marketing campaigns for prospects and existing clients across channels. Managed website, social media, paid ads, public relations, branding and collateral development. Established digital marketing campaigns including internal monthly newsletter. Certified organization as "Great Place to Work". Published articles and case studies in trade publications to build brand awareness and industry leadership. Developed RFP proposals and presentations for business… Show more Planned, designed, and executed marketing campaigns for prospects and existing clients across channels. Managed website, social media, paid ads, public relations, branding and collateral development. Established digital marketing campaigns including internal monthly newsletter. Certified organization as "Great Place to Work". Published articles and case studies in trade publications to build brand awareness and industry leadership. Developed RFP proposals and presentations for business development. Managed internal communications efforts including mission statement and company vision. Show less

Phoenix, Arizona Area

Sonoma, California

Responsible for developing and executing strategic plans for brand & marketing campaigns as part of the fundraising/development team. Managed KPIs for all marketing campaigns. Directed all brand messaging communication objectives including public relations efforts, press releases and article pitching. Developed and executed all digital marketing efforts including website, email, search and social marketing programs. Developed all communication materials including content, design, production and… Show more Responsible for developing and executing strategic plans for brand & marketing campaigns as part of the fundraising/development team. Managed KPIs for all marketing campaigns. Directed all brand messaging communication objectives including public relations efforts, press releases and article pitching. Developed and executed all digital marketing efforts including website, email, search and social marketing programs. Developed all communication materials including content, design, production and distribution for Annual Donor Report, direct mail and email newsletters, donor communications, brochures, proposals, flyers and event materials. Managed photography and video development. Show less

Larkspur, Ca

Internal communications role responsible for driving Client Advocacy culture across a sales and client management organization of 1,000+ colleagues nationwide. Designed training and development programming including best-in-class sales enablement, capabilities effectiveness, sales and leadership development, and field marketing for Specialized Finance. Managed event construction, agendas, logistics and content for Leadership Conferences, offsite sales meetings, client events and training.

Larkspur, Ca

Directed marketing programs for Specialized Industries & Finance (part of Wholesale Banking). Responsible for direct mail, website, banner ads, intranet, tradeshows, digital marketing, email marketing and more. Led design and content generation of all marketing communications materials, developed client presentations and surveys, produced webinars. Developed email newsletter for thought leadership content across 4 different business lines customized by sales agent. Led a culture of… Show more Directed marketing programs for Specialized Industries & Finance (part of Wholesale Banking). Responsible for direct mail, website, banner ads, intranet, tradeshows, digital marketing, email marketing and more. Led design and content generation of all marketing communications materials, developed client presentations and surveys, produced webinars. Developed email newsletter for thought leadership content across 4 different business lines customized by sales agent. Led a culture of optimization through A/B testing to find the most effective tactics to increase results. Promoted to VP in August 2013; managed team of three. Show less

Rohnert Park, California, United States

Owned all lead generation, public relations and marketing programs for email security start-up across both hardware and software solutions. Managed Inside Sales telemarketing programs. Highlights:Developed all marketing materials from the ground up including brand guidelines, channel marketing (VAR) program, distribution marketing programs, direct mail, telemarketing, tradeshow marketing efforts including RSA.For digital marketing, launched all new website, established search engine… Show more Owned all lead generation, public relations and marketing programs for email security start-up across both hardware and software solutions. Managed Inside Sales telemarketing programs. Highlights:Developed all marketing materials from the ground up including brand guidelines, channel marketing (VAR) program, distribution marketing programs, direct mail, telemarketing, tradeshow marketing efforts including RSA.For digital marketing, launched all new website, established search engine marketing with robust blog content. Owned Salesforce.com implementation as lead system architect, decision maker and administrator.Telly Award Winner for 'livespamfree' Integrated Media Campaign @ Red Condor in partnership with Ideacore Ad Agency Show less

Novato, California, United States

Worked for GreenPoint Mortgage - which was acquired by Capital One during my tenure.Managed all lead generation retail marketing efforts (refinance/home purchase) for mortgage lender. Channels included prescreen direct mail, telemarketing, statement inserts, website, SEO and paid search engine marketing, in-branch marketing, tradeshows, outside field sales support. Managed up to 2 direct reports.Highlights: Developed prescreen Credit Bureau Trigger win-back direct mail program… Show more Worked for GreenPoint Mortgage - which was acquired by Capital One during my tenure.Managed all lead generation retail marketing efforts (refinance/home purchase) for mortgage lender. Channels included prescreen direct mail, telemarketing, statement inserts, website, SEO and paid search engine marketing, in-branch marketing, tradeshows, outside field sales support. Managed up to 2 direct reports.Highlights: Developed prescreen Credit Bureau Trigger win-back direct mail program for clients refinancing with another lender. Managed retail mortgage website. Collaborated with internal technology partners for landing pages, A/B testing and other digital and web related projects. Designed and produced variety of programs to maintain quality leads to inside and outside sales channels including greeting card mailers, statement inserts via bank, targeted monthly refinance direct mail offers, rate listings, Google Adwords, etc. Show less

San Francisco, California, United States

Responsible for driving new customer acquisition through Direct Marketing, with a special focus on prescreen channels, using direct mail. As channel lead for the company's largest acquisition channel, responsibilities encompassed P&L ownership, strategy, list management, prospect targeting and bureau relationships, execution, and analytics.During tenure, had wide range of marketing project management including fulfillment operations, new product development, existing customer management and… Show more Responsible for driving new customer acquisition through Direct Marketing, with a special focus on prescreen channels, using direct mail. As channel lead for the company's largest acquisition channel, responsibilities encompassed P&L ownership, strategy, list management, prospect targeting and bureau relationships, execution, and analytics.During tenure, had wide range of marketing project management including fulfillment operations, new product development, existing customer management and retention. Skilled at building teams at various levels in different functions across the enterprise to implement projects on time, under budget while exceeding customer expectations.(Washington Mutual/Chase; VISA/MasterCard)Highlights:- Direct Mail expert: oversaw the production of over 250 million pieces of mail and over 100 test packages.- Project leader for "Invitation to Apply" credit card product; breakthrough for the bank to utilize non-pre-screened data.- Built code for 57 credit bureau attributes used for all 'Unbanked' targeting establishing the new-to-credit, no credit and re-establishing credit marketplace.- Established a credit education program for all customers.- Managed up to seven team members. Show less