Chris Cooper's Location
San Francisco Bay Area, United States, United States
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About Chris Cooper
Strong agency and brand direct experience and deep expertise in online advertising, social media, and social commerce. Conceptualizes innovative advertising roadmaps across various technology product categories for Internet pioneers including Google ('02 - 07), Excite@Home, and TBG Digital. Talent for gaining access to top-level decision makers to build business opportunities, surpassing quotas and client expectations, and building success-focused account teams. Adept at integrating creative digital solutions with emerging media to maximize campaign ROI and developing alternative revenue streams beyond traditional marketing strategies. Strategic Planning Business Development Executive Project Oversight Team Leadership & Development High-Stakes Negotiations Sale Cycle ManagementCustomer Acquisition & Retention Territory Development Upselling / Cross-Selling Public Speaking & Executive Presentations C-Level Relationship Building Online & Integrated Ad Sales Product Launches Social Media Capitalization Customer Relationship ManagementSearch Engine Optimization (SEO)Social Media Marketing (SMM)Search Engine Marketing (SEM) Online Metrics & Market Analysis Marketing & Brand PositioningDirect MarketingCRE TechnologySalesAccount ManagementOnline AdvertisingCampaign ManagementProcess ImprovementGoogle Analytics / Web AnalyticsCEM tools (Tealeaf/Clicktale/User Replay)Digital AdvertisingProgrammatic SalesViewabilityAudience Measurement
Chris Cooper Work Experience Details
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Vp Of SalesPay Now DirectCalifornia, United States
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Sales, North AmericaAdeptmind Nov 2023 - PresentToronto, Ontario, CaAdeptmind revolutionizes the online shopping experience by offering top-tier SEO and cutting-edge product discovery functionality. Adeptmind facilitates millions of consumers to Mall websites but also excels in guiding shoppers through a seamless journey of discovering, exploring, and making real-time purchases from a diverse array of on-premise retailers' product SKUs. -
Head Of RevenueAmbassador Software Feb 2022 - Oct 2023Seattle, Washington, UsRelationships matter. Especially in today’s integrated digital landscape where all your connections — influencers, affiliates, customers, partners & employees — need to be managed under one umbrella.That’s what we’ve built - a relationship marketing platform that streamlines various word-of-mouth channels under one roof. From real-time analytics to branded content to true automation, we help you manage all the intricacies of relationship marketing. Ambassador allows your marketing team to leverage the power of word-of-mouth, increasing brand awareness with your target audience through their most trusted sources. Delivering more of your best customers, faster. Founded in 2010 and based in Seattle, Ambassador’s referral marketing automation technology is used by thousands of companies, including HubSpot, HP, Madison Reed, CIBC, and Ria. For more information, visit www.getambassador.com. -
Vp, Sales North AmericaSpringboard Jan 2020 - Jan 2022London, London, GbSpringboard delivers real time shopper insights to grow retail businesses and destinations. It tracks physical behaviors inside and outside of locations and stores, and develops actionable insights and predictive analytics on foot traffic to maximize the value of every foot of space. Employing state of the art artificial intelligence and machine learning, Springboard enables better and faster decision making for retailers, hospitality operators, shopping malls and centers and downtowns. -
Sr. Sales DirectorMotionloft 2018 - Jan 2020As a leader in the physical world analytics space, Motionloft delivers a solution for the collection, delivery and analysis of how people move about the world. Servicing transportation and economic development agencies, property owners and developers, as well as global brand retailers, Motionloft data delivers unique insights into location performance. Motionloft's real-time dashboard translates internal and external activity into actionable business intelligence using computer learning and artificial intelligence, empowering its customers across cities and industries indoors and outdoors.Mark Cuban and MotionLoft on CNBC: https://vimeo.com/49275223
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Sr. Partner, Sales DirectorGlassbox Digital Jan 2018 - Jul 2018London, England, GbWhile Analytics can tell you that something happened, often they can't get deep into WHY something happened. Using a tag-less strategy to capture ALL clicks, swipes, & activity one can now make sense of billions of customer journeys - via session replay technology in near real-time. Customer Service usability issues with mobile/web? Analysts spending time trying to learn why things happen after the analytic applications identify a problem? Digital Proof needed for fraud/audit? Instantly play back what both client and server see! Ask free text business questions. Use with your current CX, BI, DW and Analytics tools. Glassbox has enterprise grade scaleable technology for business users providing data analysis that empowers deep business digital transformation -
Regional Vice President Sales, WestDigilant 2016 - 2018Boston, Massachusetts, UsDigilant, a global programmatic media pioneer, partners with the world’s leading agencies and brands to provide customized and scalable programmatic media solutions.Powered by insightful and actionable data science, Digilant’s display, video, mobile, and social solutions are delivered through a world-class service offering. The company’s advanced technology platform includes a Data Management Platform (DMP), and connects brands with relevant and unique audiences by activating first party, third party and its own proprietary data. -
Enterprise Sales DirectorRakuten Marketing 2015 - 2016San Mateo, Ca, UsAssumed a strategic sales role focused our Cadence Attribution. Also cross sold Rakuten Marketing Omni-Channel Solutions (Included: Display, Affiliate, Search, Mobile, Attribution)Worked directly with US GM to build out Go To Marketing Strategy for launch of Cadence Attribution PlatformServes as the industry spokesperson during trade shows, seminars and conferences.Worked cross functionally with other marketing channels to co-sell attribution and display product offeringSales Cycle ManagementDigital AdvertisingSales Planning & ForecastingSolution SalesOmni ChannelAttributionO2OBusiness StrategyMarketing StrategySolution SellingSaas Attribution Platform -
Sales DirectorQuantcast 2013 - 2015San Francisco, Ca, UsBuild and executive consultative sales programs for an emerging 3rd party audience / web analytics platform. Identified and qualified leads consisting of established organizations (Clorox, General Mills, VMWare, PayPal, Shutterfly) as well as fast-growth start-ups with roots in Finance, Healthcare, Retail and CPG.Surpassed new business revenue goals for 2014 while deepening penetration of existing accounts. Manages an account base of 100+ customers.Serves as the industry spokesperson during trade shows, seminars and conferences.Account ManagementClient Needs AssessmentConsultative SalesStrategic PlanningSolution Selling -
Vp, Director Of AccountsTbg Digital 2010 - 2012London, GbOpened the US office for British-owned agency, directing business planning and building network with Facebook national account teams while heading up team of two (2) account managers and four (4) client service (CS) specialists to target Tier 1 clients. Positioned CS staff to enhance Facebook account by implementing best practice standards.Executed implementation and growth strategy for launch of Facebook ad campaigns Grew revenue 60% QoQ from zero at startup to $18M per year, by targeting and acquiring 47 Tier 1 clients.Realized $4.5M in quarterly revenue with Facebook marketing campaigns.Led account teams to realize 90% renewal rate. Streamlined integration of Facebook Advertising API by advising on development and promoting One Media Manager proprietary ad manager tool. Social Media MarketingOnline AdvertisingStrategic PlanningAccount Management -
Team LeadLiberty & Justice (Sustainable Global Sourcing/Made In Liberia) 2009 - 2010Social venture committed to the eradication of extreme poverty in Africa. Accountable for conducting competitive analysis of supply chain software, fortified relationships on fair-trade supply chain, and ensured on-time equipment delivery as lead project manager.
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Agency LeadMarin Software 2008 - 2009San Francisco, Ca, UsAgency Lead: Ensure our clients are fully utilizing all facets of the Marin Search Marketer® product and to ensure they reach their individual account goalsManaged agencies that represented $150 million annually of advertising spend across Google, Bing/ Yahoo Onboarded and lead Agency training to ensure agency teams were familiar with platform capabilitiesMain point contact and optimization lead for agencies like Razorfish, Ogilvy, DRAFTFCBMarketing analyticsSaaS Platform training and onboardingAgency Growth and EnablementAccount ManagementCross Channel and Cross platform education -
Strategic Partner Manager - Google CheckoutGoogle 2006 - 2007Mountain View, Ca, UsRose quickly through the ranks and sought out by North American Sales Organization (NASO) to take point within start-up environment. Optimized eCommerce partnerships and managed expectations of multichannel sellers that included Buy.com, Ritz Interactive, and Calloway Golf while integrating merchant APIs into Google Checkout platform. Structured deal and led $50M+ co-branding campaign incorporating radio, TV, online content, and video advertising.Teamed with product managers and engineers to develop line-item processing, loyalty programs, and financial reporting functions based on partner needs while catalyzing sales by promoting Checkout benefits and its programs. Sparked upsurge in conversions with Google Checkout through vigilant examination of site traffic, conversion rates, and button placement.Work closely with each partner to ensure increased conversions with Google Checkout by monitoring traffic, conversion rates when available and button placement integrity.Responsible for up-selling partner into Checkout’s promotional programs and marketing of Checkout.Manage Ecommerce partnerships with large multi-channel merchants such as Buy.com, Ritz Interactive and Calloway Golf, with an extremely complex and volatile new Ecommerce product. Negotiated and managed $50M co-brand initiative that encompassed multiple ad platforms (Radio, TV, Online Content, Video).Program DevelopmentStrategic PlanningeCommerceBusiness DevelopmentCross Functional Team LeadershipWeb AnalyticsCampaign DevelopmentAccount Management -
West Coast Sem ManagerGoogle 2005 - 2006Mountain View, Ca, UsAs a Manager in Google's Direct Sales Organization (DSO), Sought out to formulate revenue strategy and boost business, prompting quick results by forging senior-level relationships with technology-based agencies/managed SEMs. Prepared 7-person team accountable for $58M annual business to optimize account planning and business processes, ultimately boosting number of accounts to 152 and included numerous Fortune 1000s.Grew Intuit account 116% ($190K to $405K), Coved VoIP 103% ($155K to $310K), and Covad Access account 10% ($830K to $915K).Proved instrumental in organizing and sponsoring first-ever SEM Council, deploying ACDP (Google ADPI usage program) to targeted SEMs.Managed a team that produced $58M in annualized revenue.Rolled out ACDP (Google API Usage Program) to named SEM’sStrategic PlanningAccount ManagementStaff TrainingDirect MarketingProcess ImprovementSearch Engine MarketingNew Product Launches
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Bay Area Operations ManagerGoogle 2004 - 2005Mountain View, Ca, UsPromoted to manage team of 12 operations staff as well as account managers tasked with researching, selling, and optimizing Google AdWords for Fortune 100 clients. Partnered with Regional Director to hire, train, performance manages, and mentor 39 regional staffers. Advised on product taskforces and served critical in influencing adoption of AA & Froogle products.Personally tripled revenue from $3.7M to $10.4M and developed high-flying performers to boost team revenue from $19M to $53M within first year.Realized $31.5M in second quarter of 2005 while creating new sales pipeline via strategic allocation of $10M funding across 260+ accounts.Staff ManagementOnline AdvertisingSearch Engine MarketingNew Product Launches
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Team LeadGoogle 2003 - 2004Mountain View, Ca, UsLed and trained 5-member team to increase account management competencies while sunsetting $21M revenue, winning Outstanding Specialist Award in 2003, and enhancing keyword quality for large accounts by automating the process. Lead regional team efforts through “Sunsetting” of $21M in delivered revenueProcess ImprovementsSearch Engine MarketingTerritory DevelopmentMarket Research and AnalysisAccount ManagementStaff and Client Training
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Sr. Account ManagerGoogle 2002 - 2003Mountain View, Ca, UsEarned distinction as West Coast Client Services MVP in 2002. Oversaw 150+ accounts including eBay, Nextag, Homegain, and Udate and all financial aspects of $9.5M in annual revenue. Acted as National point person for large keyword development and best practices for managing data intense accounts.Developed manual process to expand keyword lists with focus on eBay account growth*West Coast Client Services MVP" - 2002Search Engine MarketingOnline AdvertisingDirect MarketingWeb Analytics
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Account Manager / Business DevelopmentAbilizer Solutions Feb 2000 - Jun 2001Consistently attained 100% quarterly revenue targets, strengthened 70 vendor relationships (including Dell, Barnes & Noble, 800.com, and igo.com), and secured high-value business with FAO Schwarz, Hallmark, and Kenneth Cole.Web AnalyticsOnline Advertising and SponsorshipsBusiness DevelopmentConsumer Product Advertising / Marketing
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Account ManagerExcite,Inc. 1997 - 1998Managed 20+ accounts including securing the renewal of contractsImplemented, managed and analyzed performance of advertising campaignsDeveloped and implemented strategies to optimize campaign performance and customer satisfactionOnline MarketingInternet AdvertisingWeb AnalyticsAccount Management
Chris Cooper Education Details
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Chapman UniversitySpanish -
The Coaches Training Institute (Cti)Life Coach
Frequently Asked Questions about Chris Cooper
What company does Chris Cooper work for?
Chris Cooper works for Pay Now Direct
What is Chris Cooper's role at the current company?
Chris Cooper's current role is VP of Sales.
What is Chris Cooper's email address?
Chris Cooper's email address is ch****@****rd.info
What is Chris Cooper's direct phone number?
Chris Cooper's direct phone number is +140859*****
What schools did Chris Cooper attend?
Chris Cooper attended Chapman University, The Coaches Training Institute (Cti).
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