Cheryl K Goodman Email & Phone Number

San Diego, Ca, Us

San Diego, Ca, Us

Host of Tech Report on LinkedIn Live. Lead on programming, promotion and business strategy for 1st Mondays #AI series and the flagship "Start Up Week" Technology and #AI programming events. Created new revenue channels, curated new technology sponsorships, revived organization via StartUp Task Force reenforcing the unique mission that Startup San Diego is "For Startups by Startups." Curate new content daily with startups in CPG, Technology, Lifesciences, Service providers, software and hardware. I'm a People-first leader with heart for seeing others succeed - at any stage, phase or level.

An AI-forward, Go-to-Market consulting agency for emerging technologies and faded brands. An agile marketing all-rounder driven by the thrill of transforming companies into into epic entrepreneurial businesses. Author of "How to Win Friends & Influence Robots: A Guide for Non Tech Brilliant Minds." Builder and developed of a series of vocational coursework on AI for workforce learning. Top ranking technology speaker for Program Chair for AI Big Expo, Builders Association and top reoccurring speaker for Startup San Diego, SCORE, Hera Hub and Athena. Prior programming partners include Qualcomm, Intel and Mitchell. Consultancy services include employee engagement content, external value prop development, brand awareness campaigns, investor relations and public relations. Adept at discernment on product market fit, trend development, traditional & social media. Operates as interim CMO / AI Workflow Evangelist, Business Development / PR / AR / DEI / ESG / IR lead. Deep technology clientele in the EV / Battery Tech / mobile hardware, software and blockchain-enabled technology space. Expertise in Consumer Electronics hardware and software marketing and ingredient brand strategies in the semiconductor space.

San Diego - Us | Tokyo - Jp, Us

In my recent role, I drove brand growth and amplified Sony's market position through strategic initiatives focused on driving significant top of the funnel media coverage and awards programming. My responsibilities included owning the innovation narrative and reviving a strong but "faded" brand. Elevating Brand Awareness: Successfully increased brand visibility and recognition through targeted global marketing communications campaigns, measured by a significant uplift in search volume data and social media mentions. Key focus was on lifestyle media bringing the tech to everyone not just narrow tech headlines. We spoke to the world about our innovations - not to each other. Amped Brand Reputation: Improved our brand reputation scores by implementing comprehensive feedback mechanisms and sentiment analysis tools, resulting in a notable improvement in customer reviews and average Net Promoter Score (NPS) of + 61.Building Brand Equity: Focused on creating valuable customer experiences and positive brand associations, significantly enhancing our brand's equity in the market.Created Employee Advocacy: Implemented programs to boost employee engagement and satisfaction, turning our workforce into strong brand ambassadors. During Covid, I media trained 100 sales people and turned them into an Army of Sony influencers. Maximizing Media Coverage and PR: Led public relations efforts that secured quality media coverage, increasing brand visibility and reinforcing our market leadership.Expanding Social Media Presence: Oversaw social media strategies that resulted in substantial follower growth and content virality. My approach was holistic, addressing both external market factors and internal dynamics to foster an environment of continuous improvement and innovation.

San Diego, Ca, Us

In my role as the Marketing and PR head for Qualcomm Labs (QLabs), I spearheaded both internal and external communications. As a key member of QLabs' executive team, I played a pivotal role in driving the brand development of emerging ventures within the Lab. This involved crafting comprehensive go-to-market strategies, including public relations, media purchases, and budget planning for AdTech and context awareness initiatives. My leadership period at the Labs was marked by consistent positive media coverage and the achievement of numerous awards for innovation. I initiated a robust content strategy, producing a series of white papers that explored cutting-edge technologies. Collaborating with top industry analysis firms, we successfully simplified complex technologies for broader understanding, significantly enhancing market uptake.As the official voice of the division, I promoted our technologies through global speaking engagements, spotlighting Qualcomm Labs' forefront position in IoT (Internet of Things), AR (Augmented Reality), and M2M (Machine to Machine) innovations. I was instrumental in crafting QLabs' overarching story, guiding all written content for websites, presentations, and keynote speeches at major events such as CES and Mobile World Congress.Qualcomm Labs, Inc., a fully owned subsidiary of Qualcomm Incorporated, functioned as an in-house incubator dedicated to exploring new market and product avenues. Over time, initiatives nurtured by Qualcomm Labs transitioned into new subsidiaries, merged into other Qualcomm business divisions, or spun off as independent entities. One notable success story is Gimbal, a context awareness platform that emerged from the Labs.

As the head marketing executive for the business unit QMT, areas of responsibility included: driving the company communications narrative, operating as global spokesperson, driving market research, ensuring legal compliance and overall execution for marketing, communications, public relations, employee relations and industry analyst relations. I drove the value proposition for a low-power display component (reflective MEMS display) as a disruptive technology game changer for consumer devices. My aggressive global campaigns led to being Awarded PR Leader of the Year at the National Press Club in Dec 2010, and Nominated Marketing Leader of the Year 2010. I also established the Publishers Program (for E-reader devices) with major international publishers in Asian Markets. This created new revenue opportunities and drove engagement with the business side of publications. Shipped Consumer Products to US / Asian Markets, oversaw packaging, pricing, and overall go-to-market plan and led press tours as primary spokesperson along with launch partners. Our mirasol(tm) products garnered 7 Technology Awards in 2009, 2010 including the Wall Street Journal Innovation Award. -Produced comprehensive message documents for internal corporate distribution-Oversaw Award-winning Video Documentary Series - Lab to Fab & The mirasol(tm) Effect -Led early adoption of social media & cultivated key blogger relationships-Sought-after Speaker for national / international events including National Magazine Awards for 2010 & 2011, CES, Demo Fall, Tools Of Change, O’Reilly Conferences, Magazine Publisher Association(MPA) and Society of Information Display (SID).-Secured high-level speakerships for executives and partners

3rd employee of Lindows, Inc., maker of LindowsOS, a Linux-based OS with the goal of running major Microsoft Windows applications.In this role, I oversaw external communications with responsibility for media, global events, go-to-market plans for product lines. LindowsOS commercialization path included Walmart, TigerDirect and other global physical retailers. The company is credited with developing the Click-n-Run Linux / MSFT online software store. Microsoft sued Lindows, Inc. claiming the name Lindows constituted an infringement of their Windows trademark.As director of PR, I managed litigation press across 6 countries until the close of the suit where Microsoft paid an $20 million to Lindows, Inc. to transfer the Lindows trademark, which resulted in the new name, Linspire, Inc.

Us

As a public relations specialist, I gathered data and issued 4 press releases a week related to artist, events, investor relations and litigation news. I executed executive communications within the IR department. MP3.com established the largest collection of digital music in the world, amassing more than 1 million downloadable MP3 files. Mp3.com changed in how consumers acquired music. I directly managed media interactions, media briefings and oversaw the near-daily press releases. Vivendi Universal purchased the profitable company in 2001 for $372 million in stock and cash.

Ba, Political Science, Tv, Media & Film

New Space Economy

Blockchain

Mini- Mba In Artificial Intelligence, Ai Productivity And Workflows