Cheryl K Goodman

Cheryl K Goodman Email and Phone Number

Chief Executive Officer @ FindGood.tech
San Diego, CA, US
Cheryl K Goodman's Location
La Jolla Shores, California, United States, United States
About Cheryl K Goodman

International Fractional Chief AI officer, from university to employee training on AI tools, workflows, solutions development to 360 data analysis and policy development. Podcaster "Mind the Machine" -Watch on YouTube & Spotify 👂Listen wherever you get your podcasts. Author of "How to Win Friends and Influence Robots: AI for non-technical Brilliant Minds" - a top selling book in three categories: vocational, technology and culture and career. As a former senior leader at Sony Global, Qualcomm, Athena, Mp3com and a host of startups, I've led global teams and brought 4G, 5G, IoT, and AI products to market. As a former broadcast journalist, current member of the Society of Professional Journalists, and I'm expert at communicating complex concepts to a range of audiences including global employees and public audiences such as Engadget, Fox, CNN, CBS, Discovery, BBC, and Vice media.

Cheryl K Goodman's Current Company Details
FindGood.tech

Findgood.Tech

View
Chief Executive Officer
San Diego, CA, US
Website:
findgood.tech
Employees:
2
Cheryl K Goodman Work Experience Details
  • Findgood.Tech
    Chief Executive Officer
    Findgood.Tech
    San Diego, Ca, Us
  • Startup San Diego
    Vice Chairman Of The Board
    Startup San Diego Jul 2022 - Present
    San Diego, Ca, Us
    Host of Tech Report on LinkedIn Live. Lead on programming, promotion and business strategy for 1st Mondays #AI series and the flagship "Start Up Week" Technology and #AI programming events. Created new revenue channels, curated new technology sponsorships, revived organization via StartUp Task Force reenforcing the unique mission that Startup San Diego is "For Startups by Startups." Curate new content daily with startups in CPG, Technology, Lifesciences, Service providers, software and hardware. I'm a People-first leader with heart for seeing others succeed - at any stage, phase or level.
  • Findgood.Tech
    Founder
    Findgood.Tech Feb 2022 - Present
    An AI-forward, Go-to-Market consulting agency for emerging technologies and faded brands. An agile marketing all-rounder driven by the thrill of transforming companies into into epic entrepreneurial businesses. Author of "How to Win Friends & Influence Robots: A Guide for Non Tech Brilliant Minds." Builder and developed of a series of vocational coursework on AI for workforce learning. Top ranking technology speaker for Program Chair for AI Big Expo, Builders Association and top reoccurring speaker for Startup San Diego, SCORE, Hera Hub and Athena. Prior programming partners include Qualcomm, Intel and Mitchell. Consultancy services include employee engagement content, external value prop development, brand awareness campaigns, investor relations and public relations. Adept at discernment on product market fit, trend development, traditional & social media. Operates as interim CMO / AI Workflow Evangelist, Business Development / PR / AR / DEI / ESG / IR lead. Deep technology clientele in the EV / Battery Tech / mobile hardware, software and blockchain-enabled technology space. Expertise in Consumer Electronics hardware and software marketing and ingredient brand strategies in the semiconductor space.
  • Sony Electronics
    Head, Corp Comm, Innovation, Robotics And United Nations Advocate
    Sony Electronics Aug 2017 - Aug 2021
    San Diego - Us | Tokyo - Jp, Us
    In my recent role, I drove brand growth and amplified Sony's market position through strategic initiatives focused on driving significant top of the funnel media coverage and awards programming. My responsibilities included owning the innovation narrative and reviving a strong but "faded" brand. Elevating Brand Awareness: Successfully increased brand visibility and recognition through targeted global marketing communications campaigns, measured by a significant uplift in search volume data and social media mentions. Key focus was on lifestyle media bringing the tech to everyone not just narrow tech headlines. We spoke to the world about our innovations - not to each other. Amped Brand Reputation: Improved our brand reputation scores by implementing comprehensive feedback mechanisms and sentiment analysis tools, resulting in a notable improvement in customer reviews and average Net Promoter Score (NPS) of + 61.Building Brand Equity: Focused on creating valuable customer experiences and positive brand associations, significantly enhancing our brand's equity in the market.Created Employee Advocacy: Implemented programs to boost employee engagement and satisfaction, turning our workforce into strong brand ambassadors. During Covid, I media trained 100 sales people and turned them into an Army of Sony influencers. Maximizing Media Coverage and PR: Led public relations efforts that secured quality media coverage, increasing brand visibility and reinforcing our market leadership.Expanding Social Media Presence: Oversaw social media strategies that resulted in substantial follower growth and content virality. My approach was holistic, addressing both external market factors and internal dynamics to foster an environment of continuous improvement and innovation.
  • Qualcomm
    Sr. Director, Marcom - Qualcomm Labs
    Qualcomm Apr 2012 - May 2013
    San Diego, Ca, Us
    In my role as the Marketing and PR head for Qualcomm Labs (QLabs), I spearheaded both internal and external communications. As a key member of QLabs' executive team, I played a pivotal role in driving the brand development of emerging ventures within the Lab. This involved crafting comprehensive go-to-market strategies, including public relations, media purchases, and budget planning for AdTech and context awareness initiatives. My leadership period at the Labs was marked by consistent positive media coverage and the achievement of numerous awards for innovation. I initiated a robust content strategy, producing a series of white papers that explored cutting-edge technologies. Collaborating with top industry analysis firms, we successfully simplified complex technologies for broader understanding, significantly enhancing market uptake.As the official voice of the division, I promoted our technologies through global speaking engagements, spotlighting Qualcomm Labs' forefront position in IoT (Internet of Things), AR (Augmented Reality), and M2M (Machine to Machine) innovations. I was instrumental in crafting QLabs' overarching story, guiding all written content for websites, presentations, and keynote speeches at major events such as CES and Mobile World Congress.Qualcomm Labs, Inc., a fully owned subsidiary of Qualcomm Incorporated, functioned as an in-house incubator dedicated to exploring new market and product avenues. Over time, initiatives nurtured by Qualcomm Labs transitioned into new subsidiaries, merged into other Qualcomm business divisions, or spun off as independent entities. One notable success story is Gimbal, a context awareness platform that emerged from the Labs.
  • Qualcomm Mems Technologies, Inc.
    Director Marketing Communications
    Qualcomm Mems Technologies, Inc. Apr 2004 - Jan 2012
    As the head marketing executive for the business unit QMT, areas of responsibility included: driving the company communications narrative, operating as global spokesperson, driving market research, ensuring legal compliance and overall execution for marketing, communications, public relations, employee relations and industry analyst relations. I drove the value proposition for a low-power display component (reflective MEMS display) as a disruptive technology game changer for consumer devices. My aggressive global campaigns led to being Awarded PR Leader of the Year at the National Press Club in Dec 2010, and Nominated Marketing Leader of the Year 2010. I also established the Publishers Program (for E-reader devices) with major international publishers in Asian Markets. This created new revenue opportunities and drove engagement with the business side of publications. Shipped Consumer Products to US / Asian Markets, oversaw packaging, pricing, and overall go-to-market plan and led press tours as primary spokesperson along with launch partners. Our mirasol(tm) products garnered 7 Technology Awards in 2009, 2010 including the Wall Street Journal Innovation Award. -Produced comprehensive message documents for internal corporate distribution-Oversaw Award-winning Video Documentary Series - Lab to Fab & The mirasol(tm) Effect -Led early adoption of social media & cultivated key blogger relationships-Sought-after Speaker for national / international events including National Magazine Awards for 2010 & 2011, CES, Demo Fall, Tools Of Change, O’Reilly Conferences, Magazine Publisher Association(MPA) and Society of Information Display (SID).-Secured high-level speakerships for executives and partners
  • Lindows.Com (Linspire) - Open Source Linux Desktop Software
    Director, Head Of Public Relations / Spokesperson
    Lindows.Com (Linspire) - Open Source Linux Desktop Software Sep 2001 - Sep 2004
    3rd employee of Lindows, Inc., maker of LindowsOS, a Linux-based OS with the goal of running major Microsoft Windows applications.In this role, I oversaw external communications with responsibility for media, global events, go-to-market plans for product lines. LindowsOS commercialization path included Walmart, TigerDirect and other global physical retailers. The company is credited with developing the Click-n-Run Linux / MSFT online software store. Microsoft sued Lindows, Inc. claiming the name Lindows constituted an infringement of their Windows trademark.As director of PR, I managed litigation press across 6 countries until the close of the suit where Microsoft paid an $20 million to Lindows, Inc. to transfer the Lindows trademark, which resulted in the new name, Linspire, Inc.
  • Mp3.Com
    Public Relations/ Marketing (Sold To Vivendi Universal)
    Mp3.Com Feb 1999 - Sep 2000
    Us
    As a public relations specialist, I gathered data and issued 4 press releases a week related to artist, events, investor relations and litigation news. I executed executive communications within the IR department. MP3.com established the largest collection of digital music in the world, amassing more than 1 million downloadable MP3 files. Mp3.com changed in how consumers acquired music. I directly managed media interactions, media briefings and oversaw the near-daily press releases. Vivendi Universal purchased the profitable company in 2001 for $372 million in stock and cash.

Cheryl K Goodman Skills

Marketing Strategy Mobile Devices Strategy Strategic Partnerships Marketing Communications Marketing Mobile Marketing Start Ups Business Development Social Media Management Social Media Marketing Public Relations Product Marketing Leadership Go To Market Strategy Crm Product Management Advertising New Media Strategic Planning Integrated Marketing Multi Channel Marketing Digital Marketing Press Releases Mobile Applications New Business Development Blogging Product Launch Digital Media Creative Direction Online Marketing Competitive Analysis Wireless Publishing Email Marketing Online Advertising B2b Marketing Marketing Management Digital Strategy Content Strategy Lead Generation Brand Development Analytics Mobile Technology Corporate Communications Thought Leadership Technical Leadership C Level Relationships Leadership Development

Cheryl K Goodman Education Details

  • San Diego State University
    San Diego State University
    Media & Film
  • Mit Professional Education
    Mit Professional Education
    New Space Economy
  • Columbia Business School
    Columbia Business School
    Blockchain
  • Section School
    Section School
    Ai Productivity And Workflows

Frequently Asked Questions about Cheryl K Goodman

What company does Cheryl K Goodman work for?

Cheryl K Goodman works for Findgood.tech

What is Cheryl K Goodman's role at the current company?

Cheryl K Goodman's current role is Chief Executive Officer.

What is Cheryl K Goodman's email address?

Cheryl K Goodman's email address is ch****@****oft.com

What is Cheryl K Goodman's direct phone number?

Cheryl K Goodman's direct phone number is +185852*****

What schools did Cheryl K Goodman attend?

Cheryl K Goodman attended San Diego State University, Mit Professional Education, Columbia Business School, Section School.

What are some of Cheryl K Goodman's interests?

Cheryl K Goodman has interest in Social Services, Children, Civil Rights And Social Action, Poverty Alleviation, Science And Technology, Arts And Culture.

What skills is Cheryl K Goodman known for?

Cheryl K Goodman has skills like Marketing Strategy, Mobile Devices, Strategy, Strategic Partnerships, Marketing Communications, Marketing, Mobile Marketing, Start Ups, Business Development, Social Media, Management, Social Media Marketing.

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