Chiraayu Khandekar Email & Phone Number

New York, Ny, Us

New York, Ny, Us

• Crafted GTM strategy and product narratives for GlobalLink, TransPerfect’s translation management SaaS ecosystem, increasing qualified leads by 50% and revenue by 35% growth in revenue• Rolled out an AI-powered machine translation platform and Generative AI integrations tailored for retail via a high-impact webinar, targeted landing page, and post-launch thought leadership content, resulting in $250 million in new product revenue and successful commercialization• Leveraged partner marketing success stories from Adobe, Sitecore, and Salesforce, to grow enterprise workflow software sales by 50%• Led the development of customer-facing sales marketing collateral, including white papers, case studies, blog posts, and video scripts, contributing to product naming and value proposition development for TransPerfect’s solutions• Spearheaded competitive analysis and industry-specific solutions, positioning TransPerfect as a market leader in AI-powered translation for enterprises while managing projects across cross-functional teams to align on strategy and tap into emerging market opportunities• Collaborated with executive management, sales, product, and customer service teams to leverage insights from the voice of the customer, refine personas, define use cases, and align marketing plans with pipeline generation goals, optimizing the sales process and improving customer retention by 25%• Executed demand generation ABM digital and email campaigns using audience segmentation and A/B testing to effectively engage key decision-makers, resulting in a 30% boost in site traffic and increased conversion rates• Coordinated client speakers for the annual flagship user conference, assisting in case study presentations and gathering valuable feedback to inform product strategy• Tripled the number of positive reviews on G2 and improved the ranking from #8 to #2 in different categories• Managed two direct reports, coaching and fostering their professional development

New York, Ny, Us

• Built the go-to-market strategy, including the positioning and messaging, for Smartling’s translation management platform, technical integrations, and language services• Successfully championed KPI tracking initiative for new and enhanced products, increasing new customer product adoption by 35% QOQ• Liaised with Product Management, Customer Success, and Sales teams to produce 7-10 pieces of enablement content per month, including blog posts, product briefs, and infographics• Rolled out an ROI calculator to demonstrate the value of Smartling’s products to prospects, driving a 20% growth in qualified leads • Hosted and moderated product demo webinars to drive interest for Smartling, growing average webinar attendance by 50% YOY • Interviewed SumUp and Butterfly Network to create compelling branded customer case studies

New York, New York, Us

• Led product marketing efforts for PlaceIQ’s self-service mobile location-based products, includingprogrammatic advertising audiences, measurement and analytics tools, and data licensing• Produced one-sheets, competitor battle cards, case studies, and seasonal package opportunities, doubling product revenue YOY to $20MM in 2018• Launched new geo-targeting audience solution and consumer analytics dashboard, producing $2.5MM in incremental revenue• Defined buying personas to tailor messaging and positioning for PlaceIQ’s products• Collaborated with Product Management to prioritize and influence the product roadmap

Us

• Define the go-to-market strategy, messaging, positioning for WebMD’s cross-platform media products including SEO ownership, rich media, mobile apps, URL targeting, viewability, and newsletters• Grow product portfolio revenue over 225% YOY to $13.5MM in 2017 • Productize and roll out new audience targeting offering that utilized WebMD’s proprietary data, generating over $2MM in incremental revenue in 2017• Present new product enhancements, performance insights, and case studies to CPG and Pharma sales teams to help drive revenue• Conduct quarterly product sales and market intelligence analyses to shape new product offerings, identify opportunities for growth within existing products, and manage product metrics and growth targets• Partner with Product Management team to define product roadmap and influence prioritization• Define product functionality, pricing, reporting, and measurement to support program performance, meet client expectations, and grow revenue

Bellevue, Wa, Us

• Champion all marketing & pre-sales activity for the New York office including developing marketing proposals, responding to RFPs, & strategizing with sales to grow advertising revenue across Hipcricket’s mobile advertising network• Develop positioning and messaging for Hipcricket mobile products including proprietary ad units, platforms, & partnerships • Ideate and conceptualize custom rich media mobile ad executions resulting in over $2.5M in sold custom mobile advertising programs for Miller Coors, Starbucks, Cheerios, Google, Enterprise, Sherwin-Williams, & Nissan• Proactively create vertical specific opportunity presentations, case studies, and additional marketing collateral to help win new business• Attend client meetings regularly to share the Hipcricket story and present new mobile opportunities

New York, Ny, Us

- Lead creative ideation and brainstorming sessions with account teams to create strategies for advertiser’s short and long-term business challenges and in turn grow revenue for CNNMONEY, FORTUNE, & MONEY magazine.- Grew advertising revenue nearly 50% year-over-year through developing over $10M in custom integrated marketing programs across display, print, video, mobile, tablet, and social.- Managed 5-6 RFP responses per week from conception to completion including creation of PowerPoint proposals and media plans- Developed marketing collateral for sales teams including sell sheets for redesigned tech channel, new video series, & new editorial franchise sponsorship opportunities- Successfully created $250K digital program to Westin around FORTUNE’s 2013 ‘100 Best Companies to Work For’ franchise including exclusive ownership of an interactive ‘Perkfinder’- Created and sold through an exclusive $750K video sponsorship program for American Airlines around FORTUNE’s ‘100 Best Companies to Work For’ & ‘FORTUNE 500’ franchises in 2012- Effectively developed $350K digital program for Marriot around FORTUNE’s ‘Road Warriors’ business traveler column- Generated over $500K across CNNMONEY’s mobile and tablet platforms including the all-new CNNMONEY Android & iPad apps.

Bristol, Ct, Us

- Implemented and optimized over $15M in display, video, and mobile marketing campaigns on ESPN. - Successfully presented and sold $500 K package to Chanel consisting of golf and tennis display & video placements. - Proactively worked with AT&T and Pizza Hut’s respective client teams to create exclusive online sponsorships, totaling nearly $2 million dollars, for the 2010 NFL and College Football Seasons. - Effectively crossed-sold $25K in exclusive video placements for AT&T during the 2010 World Cup. - Developed 5-day escalation process for all premium custom homepage executions on ESPN in an effort to prevent delays and ensure a flawless launch. . - Worked with internal teams including site project management, ad operations, and sales to ensure all custom sponsorship and homepage executions were ready to launch flawlessly.

Redmond, Washington, Us

- Managed & optimized paid search campaigns on MSN/Bing to achieve CPA/CTR objectives for tier one advertisers.- Doubled portfolio revenue from $1.5 million to $3 million between 2008 and 2009.- Proactively collaborated with Lowe’s agency on ‘Earth Day/Going Green’ campaign in 2009.- Exceeded clients’ expectations for turnaround regarding uploading new campaigns, keywords, negatives, & making budget changes in adCenter.

Chevy Chase, Maryland, Us

- Managed and executed all online marketing activity for hotels & resort clients.- Conducted keyword research and developed paid search campaigns in Google Ad Words, Yahoo Panama, & Microsoft adCenter.- Monitored and analyzed all online marketing campaigns to ensure optimization and maximum ROI.- Managed and updated clients’ websites ensuring all information is accurate and updated.